diff --git a/src/app/(auth)/forgot-password/page.tsx b/src/app/(auth)/forgot-password/page.tsx
index ba4e1db..02ff209 100644
--- a/src/app/(auth)/forgot-password/page.tsx
+++ b/src/app/(auth)/forgot-password/page.tsx
@@ -46,8 +46,8 @@ export default function ForgotPasswordPage() {
       <div className="flex min-h-screen items-center justify-center bg-slate-950 px-4">
         <Card className="w-full max-w-md border-slate-800 bg-slate-900">
           <CardHeader className="items-center text-center">
-            <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-              <CheckCircle className="h-6 w-6 text-violet-500" />
+            <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+              <CheckCircle className="h-6 w-6 text-primary" />
             </div>
             <CardTitle className="text-xl text-white">
               Check your email
@@ -77,8 +77,8 @@ export default function ForgotPasswordPage() {
     <div className="flex min-h-screen items-center justify-center bg-slate-950 px-4">
       <Card className="w-full max-w-md border-slate-800 bg-slate-900">
         <CardHeader className="items-center text-center">
-          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-            <MessageSquare className="h-6 w-6 text-violet-500" />
+          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+            <MessageSquare className="h-6 w-6 text-primary" />
           </div>
           <CardTitle className="text-xl text-white">Reset password</CardTitle>
           <CardDescription className="text-slate-400">
@@ -104,14 +104,14 @@ export default function ForgotPasswordPage() {
                 value={email}
                 onChange={(e) => setEmail(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
             <Button
               type="submit"
               disabled={loading}
-              className="mt-2 h-10 w-full bg-violet-600 text-white hover:bg-violet-500 disabled:opacity-50"
+              className="mt-2 h-10 w-full bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
             >
               {loading ? "Sending..." : "Send reset link"}
             </Button>
diff --git a/src/app/(auth)/login/page.tsx b/src/app/(auth)/login/page.tsx
index e4a787c..2818994 100644
--- a/src/app/(auth)/login/page.tsx
+++ b/src/app/(auth)/login/page.tsx
@@ -47,8 +47,8 @@ export default function LoginPage() {
     <div className="flex min-h-screen items-center justify-center bg-slate-950 px-4">
       <Card className="w-full max-w-md border-slate-800 bg-slate-900">
         <CardHeader className="items-center text-center">
-          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-            <MessageSquare className="h-6 w-6 text-violet-500" />
+          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+            <MessageSquare className="h-6 w-6 text-primary" />
           </div>
           <CardTitle className="text-xl text-white">Welcome back</CardTitle>
           <CardDescription className="text-slate-400">
@@ -74,7 +74,7 @@ export default function LoginPage() {
                 value={email}
                 onChange={(e) => setEmail(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
@@ -85,7 +85,7 @@ export default function LoginPage() {
                 </Label>
                 <Link
                   href="/forgot-password"
-                  className="text-sm text-violet-500 hover:text-violet-400"
+                  className="text-sm text-primary hover:text-primary/80"
                 >
                   Forgot password?
                 </Link>
@@ -97,14 +97,14 @@ export default function LoginPage() {
                 value={password}
                 onChange={(e) => setPassword(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
             <Button
               type="submit"
               disabled={loading}
-              className="mt-2 h-10 w-full bg-violet-600 text-white hover:bg-violet-500 disabled:opacity-50"
+              className="mt-2 h-10 w-full bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
             >
               {loading ? "Signing in..." : "Sign in"}
             </Button>
@@ -114,7 +114,7 @@ export default function LoginPage() {
             Don&apos;t have an account?{" "}
             <Link
               href="/signup"
-              className="text-violet-500 hover:text-violet-400"
+              className="text-primary hover:text-primary/80"
             >
               Create account
             </Link>
diff --git a/src/app/(auth)/signup/page.tsx b/src/app/(auth)/signup/page.tsx
index 5d6feb2..8683d47 100644
--- a/src/app/(auth)/signup/page.tsx
+++ b/src/app/(auth)/signup/page.tsx
@@ -66,8 +66,8 @@ export default function SignupPage() {
       <div className="flex min-h-screen items-center justify-center bg-slate-950 px-4">
         <Card className="w-full max-w-md border-slate-800 bg-slate-900">
           <CardHeader className="items-center text-center">
-            <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-              <CheckCircle className="h-6 w-6 text-violet-500" />
+            <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+              <CheckCircle className="h-6 w-6 text-primary" />
             </div>
             <CardTitle className="text-xl text-white">
               Check your email
@@ -97,8 +97,8 @@ export default function SignupPage() {
     <div className="flex min-h-screen items-center justify-center bg-slate-950 px-4">
       <Card className="w-full max-w-md border-slate-800 bg-slate-900">
         <CardHeader className="items-center text-center">
-          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-            <MessageSquare className="h-6 w-6 text-violet-500" />
+          <div className="mb-2 flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+            <MessageSquare className="h-6 w-6 text-primary" />
           </div>
           <CardTitle className="text-xl text-white">Create account</CardTitle>
           <CardDescription className="text-slate-400">
@@ -124,7 +124,7 @@ export default function SignupPage() {
                 value={fullName}
                 onChange={(e) => setFullName(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
@@ -139,7 +139,7 @@ export default function SignupPage() {
                 value={email}
                 onChange={(e) => setEmail(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
@@ -154,7 +154,7 @@ export default function SignupPage() {
                 value={password}
                 onChange={(e) => setPassword(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
@@ -169,14 +169,14 @@ export default function SignupPage() {
                 value={confirmPassword}
                 onChange={(e) => setConfirmPassword(e.target.value)}
                 required
-                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-violet-500 focus-visible:ring-violet-500/20"
+                className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500 focus-visible:border-primary focus-visible:ring-primary/20"
               />
             </div>
 
             <Button
               type="submit"
               disabled={loading}
-              className="mt-2 h-10 w-full bg-violet-600 text-white hover:bg-violet-500 disabled:opacity-50"
+              className="mt-2 h-10 w-full bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
             >
               {loading ? "Creating account..." : "Create account"}
             </Button>
@@ -186,7 +186,7 @@ export default function SignupPage() {
             Already have an account?{" "}
             <Link
               href="/login"
-              className="text-violet-500 hover:text-violet-400"
+              className="text-primary hover:text-primary/80"
             >
               Sign in
             </Link>
diff --git a/src/app/(dashboard)/automations/[id]/edit/page.tsx b/src/app/(dashboard)/automations/[id]/edit/page.tsx
index 3af1c1c..7c40c79 100644
--- a/src/app/(dashboard)/automations/[id]/edit/page.tsx
+++ b/src/app/(dashboard)/automations/[id]/edit/page.tsx
@@ -54,7 +54,7 @@ export default function EditAutomationPage({
         <p className="text-sm text-red-400">{error}</p>
         <button
           onClick={() => router.push("/automations")}
-          className="text-sm text-violet-400 hover:text-violet-300"
+          className="text-sm text-primary hover:text-primary/80"
         >
           Back to Automations
         </button>
@@ -65,7 +65,7 @@ export default function EditAutomationPage({
   if (!initial) {
     return (
       <div className="flex h-screen items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     )
   }
diff --git a/src/app/(dashboard)/automations/[id]/logs/page.tsx b/src/app/(dashboard)/automations/[id]/logs/page.tsx
index a0283f5..72c1f44 100644
--- a/src/app/(dashboard)/automations/[id]/logs/page.tsx
+++ b/src/app/(dashboard)/automations/[id]/logs/page.tsx
@@ -76,7 +76,7 @@ export default function AutomationLogsPage({
   if (!automation || logs === null) {
     return (
       <div className="flex h-64 items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     )
   }
@@ -167,7 +167,7 @@ export default function AutomationLogsPage({
 function StatusBadge({ status }: { status: AutomationLog["status"] }) {
   const classes =
     status === "success"
-      ? "border-violet-500/30 bg-violet-500/10 text-violet-300"
+      ? "border-primary/30 bg-primary/10 text-primary"
       : status === "partial"
       ? "border-amber-500/30 bg-amber-500/10 text-amber-300"
       : "border-red-500/30 bg-red-500/10 text-red-300"
@@ -190,7 +190,7 @@ function StepRow({ result }: { result: AutomationLogStepResult }) {
       <span
         className={cn(
           "mt-0.5 flex h-4 w-4 flex-shrink-0 items-center justify-center rounded-full",
-          ok ? "bg-violet-500/20 text-violet-400" : "bg-red-500/20 text-red-400",
+          ok ? "bg-primary/20 text-primary" : "bg-red-500/20 text-red-400",
         )}
         aria-hidden
       >
diff --git a/src/app/(dashboard)/automations/page.tsx b/src/app/(dashboard)/automations/page.tsx
index 3a4afd1..dadead5 100644
--- a/src/app/(dashboard)/automations/page.tsx
+++ b/src/app/(dashboard)/automations/page.tsx
@@ -146,7 +146,7 @@ export default function AutomationsPage() {
   if (automations === null) {
     return (
       <div className="flex h-64 items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     )
   }
@@ -164,7 +164,7 @@ export default function AutomationsPage() {
         </div>
         <Button
           onClick={() => router.push("/automations/new")}
-          className="bg-violet-600 text-white hover:bg-violet-700"
+          className="bg-primary text-primary-foreground hover:bg-primary/90"
         >
           <Plus className="h-4 w-4" />
           Create Automation
@@ -182,9 +182,9 @@ export default function AutomationsPage() {
                 <button
                   key={slug}
                   onClick={() => startFromTemplate(slug)}
-                  className="group flex flex-col items-start rounded-xl border border-slate-800 bg-slate-900 p-4 text-left transition-colors hover:border-violet-500/50 hover:bg-slate-900/80"
+                  className="group flex flex-col items-start rounded-xl border border-slate-800 bg-slate-900 p-4 text-left transition-colors hover:border-primary/50 hover:bg-slate-900/80"
                 >
-                  <div className="mb-3 flex h-9 w-9 items-center justify-center rounded-lg bg-violet-500/10 text-violet-400 group-hover:bg-violet-500/15">
+                  <div className="mb-3 flex h-9 w-9 items-center justify-center rounded-lg bg-primary/10 text-primary group-hover:bg-primary/15">
                     <Icon className="h-5 w-5" />
                   </div>
                   <div className="text-sm font-semibold text-white">{t.name}</div>
@@ -198,8 +198,8 @@ export default function AutomationsPage() {
 
       {automations.length === 0 ? (
         <div className="flex h-48 flex-col items-center justify-center rounded-xl border border-dashed border-slate-800 bg-slate-900/40">
-          <div className="flex h-12 w-12 items-center justify-center rounded-xl bg-violet-500/10">
-            <Zap className="h-6 w-6 text-violet-500" />
+          <div className="flex h-12 w-12 items-center justify-center rounded-xl bg-primary/10">
+            <Zap className="h-6 w-6 text-primary" />
           </div>
           <p className="mt-3 text-sm font-medium text-white">No automations yet</p>
           <p className="mt-1 text-xs text-slate-400">
@@ -275,10 +275,10 @@ function AutomationCard({
     <li className="rounded-xl border border-slate-800 bg-slate-900 transition-colors hover:border-slate-700">
       <div className="flex items-center gap-4 p-4">
         <div
-          className="flex h-10 w-10 flex-shrink-0 items-center justify-center rounded-lg bg-violet-500/10"
+          className="flex h-10 w-10 flex-shrink-0 items-center justify-center rounded-lg bg-primary/10"
           aria-hidden
         >
-          <Zap className="h-5 w-5 text-violet-400" />
+          <Zap className="h-5 w-5 text-primary" />
         </div>
 
         <button
@@ -292,8 +292,8 @@ function AutomationCard({
             </span>
             {automation.is_active && (
               <span className="relative flex h-2 w-2" aria-label="active">
-                <span className="absolute inline-flex h-full w-full animate-ping rounded-full bg-violet-400 opacity-75" />
-                <span className="relative inline-flex h-2 w-2 rounded-full bg-violet-500" />
+                <span className="absolute inline-flex h-full w-full animate-ping rounded-full bg-primary opacity-75" />
+                <span className="relative inline-flex h-2 w-2 rounded-full bg-primary" />
               </span>
             )}
           </div>
diff --git a/src/app/(dashboard)/broadcasts/[id]/page.tsx b/src/app/(dashboard)/broadcasts/[id]/page.tsx
index 8f069dc..7511806 100644
--- a/src/app/(dashboard)/broadcasts/[id]/page.tsx
+++ b/src/app/(dashboard)/broadcasts/[id]/page.tsx
@@ -246,7 +246,7 @@ export default function BroadcastDetailPage() {
   if (loading) {
     return (
       <div className="flex h-64 items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -265,7 +265,7 @@ export default function BroadcastDetailPage() {
   const status = getBroadcastStatus(broadcast.status);
 
   const funnelSteps: FunnelStep[] = [
-    { label: 'Sent', value: broadcast.sent_count, color: 'bg-violet-500' },
+    { label: 'Sent', value: broadcast.sent_count, color: 'bg-primary' },
     { label: 'Delivered', value: broadcast.delivered_count, color: 'bg-teal-500' },
     { label: 'Read', value: broadcast.read_count, color: 'bg-blue-500' },
     { label: 'Replied', value: broadcast.replied_count, color: 'bg-indigo-500' },
@@ -361,7 +361,7 @@ export default function BroadcastDetailPage() {
           value={broadcast.sent_count}
           total={broadcast.total_recipients}
           icon={<Send className="h-4 w-4" />}
-          color="bg-violet-500/10 text-violet-400"
+          color="bg-primary/10 text-primary"
         />
         <StatCard
           label="Delivered"
@@ -423,7 +423,7 @@ export default function BroadcastDetailPage() {
                 <DropdownMenuItem
                   onClick={() => setStatusFilter('all')}
                   className={
-                    statusFilter === 'all' ? 'text-violet-400' : 'text-slate-300'
+                    statusFilter === 'all' ? 'text-primary' : 'text-slate-300'
                   }
                 >
                   All statuses
@@ -434,7 +434,7 @@ export default function BroadcastDetailPage() {
                     onClick={() => setStatusFilter(s)}
                     className={
                       statusFilter === s
-                        ? 'text-violet-400'
+                        ? 'text-primary'
                         : 'text-slate-300'
                     }
                   >
diff --git a/src/app/(dashboard)/broadcasts/new/page.tsx b/src/app/(dashboard)/broadcasts/new/page.tsx
index e42d844..ec7522f 100644
--- a/src/app/(dashboard)/broadcasts/new/page.tsx
+++ b/src/app/(dashboard)/broadcasts/new/page.tsx
@@ -140,9 +140,9 @@ export default function NewBroadcastPage() {
                 <div
                   className={`flex h-8 w-8 items-center justify-center rounded-full text-xs font-medium transition-all ${
                     isCompleted
-                      ? 'bg-violet-500 text-white'
+                      ? 'bg-primary text-primary-foreground'
                       : isActive
-                        ? 'border-2 border-violet-500 bg-violet-500/10 text-violet-400'
+                        ? 'border-2 border-primary bg-primary/10 text-primary'
                         : 'border border-slate-700 bg-slate-800 text-slate-500'
                   }`}
                 >
@@ -150,7 +150,7 @@ export default function NewBroadcastPage() {
                 </div>
                 <span
                   className={`hidden text-sm font-medium sm:block ${
-                    isActive ? 'text-white' : isCompleted ? 'text-violet-400' : 'text-slate-500'
+                    isActive ? 'text-white' : isCompleted ? 'text-primary' : 'text-slate-500'
                   }`}
                 >
                   {step.label}
@@ -159,7 +159,7 @@ export default function NewBroadcastPage() {
               {index < steps.length - 1 && (
                 <div
                   className={`mx-3 h-px flex-1 ${
-                    index < currentStep ? 'bg-violet-500' : 'bg-slate-800'
+                    index < currentStep ? 'bg-primary' : 'bg-slate-800'
                   }`}
                 />
               )}
diff --git a/src/app/(dashboard)/broadcasts/page.tsx b/src/app/(dashboard)/broadcasts/page.tsx
index 5cc7267..a98f3d6 100644
--- a/src/app/(dashboard)/broadcasts/page.tsx
+++ b/src/app/(dashboard)/broadcasts/page.tsx
@@ -35,7 +35,7 @@ function RateCell({
 }: {
   value: number;
   total: number;
-  /** Tailwind bg class for the fill, e.g. "bg-violet-500" */
+  /** Tailwind bg class for the fill, e.g. "bg-primary" */
   color: string;
 }) {
   const pct = percent(value, total);
@@ -128,7 +128,7 @@ export default function BroadcastsPage() {
   if (loading) {
     return (
       <div className="flex h-64 items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -154,7 +154,7 @@ export default function BroadcastsPage() {
           aria-label="Broadcast in progress"
           className="broadcast-indeterminate fixed inset-x-0 top-0 z-40 h-0.5 overflow-hidden bg-slate-800"
         >
-          <div className="broadcast-indeterminate-bar h-0.5 bg-violet-500" />
+          <div className="broadcast-indeterminate-bar h-0.5 bg-primary" />
           <style jsx>{`
             .broadcast-indeterminate-bar {
               width: 33%;
@@ -183,7 +183,7 @@ export default function BroadcastsPage() {
         </div>
         <Button
           onClick={() => router.push('/broadcasts/new')}
-          className="bg-violet-600 text-white hover:bg-violet-700"
+          className="bg-primary text-primary-foreground hover:bg-primary/90"
         >
           <Plus className="h-4 w-4" />
           New Broadcast
@@ -199,7 +199,7 @@ export default function BroadcastsPage() {
           </p>
           <Button
             onClick={() => router.push('/broadcasts/new')}
-            className="mt-4 bg-violet-600 text-white hover:bg-violet-700"
+            className="mt-4 bg-primary text-primary-foreground hover:bg-primary/90"
           >
             <Plus className="h-4 w-4" />
             New Broadcast
@@ -243,7 +243,7 @@ export default function BroadcastsPage() {
                       <RateCell
                         value={broadcast.delivered_count}
                         total={broadcast.total_recipients}
-                        color="bg-violet-500"
+                        color="bg-primary"
                       />
                     </TableCell>
                     <TableCell className="hidden lg:table-cell">
diff --git a/src/app/(dashboard)/contacts/page.tsx b/src/app/(dashboard)/contacts/page.tsx
index f5821a8..6ae6168 100644
--- a/src/app/(dashboard)/contacts/page.tsx
+++ b/src/app/(dashboard)/contacts/page.tsx
@@ -226,7 +226,7 @@ export default function ContactsPage() {
           </Button>
           <Button
             onClick={openAddForm}
-            className="bg-violet-600 hover:bg-violet-700 text-white"
+            className="bg-primary hover:bg-primary/90 text-primary-foreground"
           >
             <Plus className="size-4" />
             Add Contact
@@ -269,7 +269,7 @@ export default function ContactsPage() {
               <TableRow className="border-slate-800">
                 <TableCell colSpan={7} className="text-center py-12">
                   <div className="flex flex-col items-center gap-2">
-                    <Loader2 className="size-6 animate-spin text-violet-500" />
+                    <Loader2 className="size-6 animate-spin text-primary" />
                     <p className="text-sm text-slate-500">Loading contacts...</p>
                   </div>
                 </TableCell>
diff --git a/src/app/(dashboard)/flows/[id]/runs/page.tsx b/src/app/(dashboard)/flows/[id]/runs/page.tsx
index 78d7ced..97ec341 100644
--- a/src/app/(dashboard)/flows/[id]/runs/page.tsx
+++ b/src/app/(dashboard)/flows/[id]/runs/page.tsx
@@ -306,7 +306,7 @@ const EVENT_COLOR: Record<string, string> = {
   started: "text-emerald-300",
   node_entered: "text-slate-300",
   message_sent: "text-sky-300",
-  reply_received: "text-violet-300",
+  reply_received: "text-primary",
   fallback_fired: "text-amber-300",
   handoff: "text-amber-300",
   timeout: "text-slate-500",
diff --git a/src/app/(dashboard)/pipelines/page.tsx b/src/app/(dashboard)/pipelines/page.tsx
index 93a587e..7d0a539 100644
--- a/src/app/(dashboard)/pipelines/page.tsx
+++ b/src/app/(dashboard)/pipelines/page.tsx
@@ -302,7 +302,7 @@ export default function PipelinesPage() {
             <DropdownMenuTrigger
               className="inline-flex items-center gap-2 rounded-lg border border-slate-700 bg-slate-900 px-3 py-2 text-sm text-white hover:bg-slate-800 transition-colors data-[popup-open]:bg-slate-800"
             >
-              <GitBranch className="h-4 w-4 text-violet-500" />
+              <GitBranch className="h-4 w-4 text-primary" />
               <span className="font-semibold">
                 {selectedPipeline?.name ?? "Select Pipeline"}
               </span>
@@ -323,7 +323,7 @@ export default function PipelinesPage() {
                   onClick={() => setSelectedPipelineId(p.id)}
                   className={
                     p.id === selectedPipelineId
-                      ? "text-violet-400"
+                      ? "text-primary"
                       : "text-slate-300"
                   }
                 >
@@ -357,7 +357,7 @@ export default function PipelinesPage() {
           <Button
             onClick={() => handleAddDeal()}
             disabled={!selectedPipelineId || stages.length === 0}
-            className="bg-violet-600 text-white hover:bg-violet-700"
+            className="bg-primary text-primary-foreground hover:bg-primary/90"
           >
             <Plus className="mr-1 h-4 w-4" />
             Add Deal
@@ -377,7 +377,7 @@ export default function PipelinesPage() {
           </p>
           <Button
             onClick={() => setNewPipelineOpen(true)}
-            className="mt-4 bg-violet-600 text-white hover:bg-violet-700"
+            className="mt-4 bg-primary text-primary-foreground hover:bg-primary/90"
           >
             <Plus className="mr-1 h-4 w-4" />
             Create Pipeline
@@ -428,7 +428,7 @@ export default function PipelinesPage() {
             <Button
               onClick={handleCreatePipeline}
               disabled={creating || !newPipelineName.trim()}
-              className="bg-violet-600 text-white hover:bg-violet-700"
+              className="bg-primary text-primary-foreground hover:bg-primary/90"
             >
               {creating ? "Creating..." : "Create Pipeline"}
             </Button>
diff --git a/src/app/icon.tsx b/src/app/icon.tsx
index 38dc3da..a56784d 100644
--- a/src/app/icon.tsx
+++ b/src/app/icon.tsx
@@ -22,7 +22,7 @@ export default function Icon() {
           display: "flex",
           alignItems: "center",
           justifyContent: "center",
-          background: "#7c3aed", // violet-600 (Hostinger-aligned purple)
+          background: "#7c3aed", // primary (Hostinger-aligned purple)
           borderRadius: 6,
         }}
       >
diff --git a/src/components/automations/automation-builder.tsx b/src/components/automations/automation-builder.tsx
index 9c0b6af..5f8e74a 100644
--- a/src/components/automations/automation-builder.tsx
+++ b/src/components/automations/automation-builder.tsx
@@ -77,17 +77,17 @@ interface StepMeta {
 }
 
 const STEP_META: Record<AutomationStepType, StepMeta> = {
-  send_message: { label: "Send Message", icon: MessageSquare, border: "border-l-violet-500" },
-  send_template: { label: "Send Template", icon: FileText, border: "border-l-violet-500" },
-  add_tag: { label: "Add Tag", icon: Tag, border: "border-l-violet-500" },
-  remove_tag: { label: "Remove Tag", icon: TagIcon, border: "border-l-violet-500" },
-  assign_conversation: { label: "Assign Conversation", icon: UserCheck, border: "border-l-violet-500" },
-  update_contact_field: { label: "Update Contact Field", icon: PencilLine, border: "border-l-violet-500" },
-  create_deal: { label: "Create Deal", icon: Briefcase, border: "border-l-violet-500" },
+  send_message: { label: "Send Message", icon: MessageSquare, border: "border-l-primary" },
+  send_template: { label: "Send Template", icon: FileText, border: "border-l-primary" },
+  add_tag: { label: "Add Tag", icon: Tag, border: "border-l-primary" },
+  remove_tag: { label: "Remove Tag", icon: TagIcon, border: "border-l-primary" },
+  assign_conversation: { label: "Assign Conversation", icon: UserCheck, border: "border-l-primary" },
+  update_contact_field: { label: "Update Contact Field", icon: PencilLine, border: "border-l-primary" },
+  create_deal: { label: "Create Deal", icon: Briefcase, border: "border-l-primary" },
   wait: { label: "Wait", icon: Hourglass, border: "border-l-slate-500" },
   condition: { label: "Condition (If/Else)", icon: GitBranch, border: "border-l-amber-500" },
-  send_webhook: { label: "Send Webhook", icon: Webhook, border: "border-l-violet-500" },
-  close_conversation: { label: "Close Conversation", icon: CircleSlash, border: "border-l-violet-500" },
+  send_webhook: { label: "Send Webhook", icon: Webhook, border: "border-l-primary" },
+  close_conversation: { label: "Close Conversation", icon: CircleSlash, border: "border-l-primary" },
 }
 
 const ADDABLE_STEPS: AutomationStepType[] = [
@@ -275,7 +275,7 @@ export function AutomationBuilder({ initial }: { initial: BuilderInitial }) {
         <Button
           onClick={save}
           disabled={saving}
-          className="bg-violet-600 text-white hover:bg-violet-700"
+          className="bg-primary text-primary-foreground hover:bg-primary/90"
         >
           {saving ? <Loader2 className="h-4 w-4 animate-spin" /> : null}
           {isEditing ? "Save" : "Save Draft"}
@@ -356,7 +356,7 @@ function TriggerCard({
               <select
                 value={type}
                 onChange={(e) => onTypeChange(e.target.value as AutomationTriggerType)}
-                className="w-full rounded-md border border-slate-700 bg-slate-800 px-2 py-1.5 text-sm text-white focus:border-violet-500 focus:outline-none"
+                className="w-full rounded-md border border-slate-700 bg-slate-800 px-2 py-1.5 text-sm text-white focus:border-primary focus:outline-none"
               >
                 {TRIGGER_OPTIONS.map((o) => (
                   <option key={o.value} value={o.value}>
@@ -637,7 +637,7 @@ function ConditionBranches({
     // cram each branch to ~170px which is too narrow for the nested
     // cards. Two-column grid returns on sm+.
     <div className="mt-3 grid grid-cols-1 gap-3 sm:grid-cols-2">
-      <BranchColumn label="Yes" color="text-violet-400">
+      <BranchColumn label="Yes" color="text-primary">
         <StepList {...props} steps={yes} parentPath={yesPath} />
       </BranchColumn>
       <BranchColumn label="No" color="text-rose-400">
@@ -670,7 +670,7 @@ function AddButton({ onPick }: { onPick: (t: AutomationStepType) => void }) {
       <div className="h-4 w-[2px] bg-slate-700" aria-hidden />
       <DropdownMenu>
         <DropdownMenuTrigger
-          className="flex h-8 w-8 items-center justify-center rounded-full border-2 border-dashed border-slate-700 bg-slate-950 text-slate-400 transition-colors hover:border-violet-500 hover:bg-violet-500/10 hover:text-violet-400 data-[popup-open]:border-violet-500 data-[popup-open]:bg-violet-500/20 data-[popup-open]:text-violet-400"
+          className="flex h-8 w-8 items-center justify-center rounded-full border-2 border-dashed border-slate-700 bg-slate-950 text-slate-400 transition-colors hover:border-primary hover:bg-primary/10 hover:text-primary data-[popup-open]:border-primary data-[popup-open]:bg-primary/20 data-[popup-open]:text-primary"
           aria-label="Add step"
         >
           <Plus className="h-4 w-4" />
diff --git a/src/components/broadcasts/step1-choose-template.tsx b/src/components/broadcasts/step1-choose-template.tsx
index ccc62a8..10f8c80 100644
--- a/src/components/broadcasts/step1-choose-template.tsx
+++ b/src/components/broadcasts/step1-choose-template.tsx
@@ -48,7 +48,7 @@ export function Step1ChooseTemplate({ selectedTemplate, onSelect, onNext, onBack
   if (loading) {
     return (
       <div className="flex h-64 items-center justify-center">
-        <Loader2 className="h-6 w-6 animate-spin text-violet-500" />
+        <Loader2 className="h-6 w-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -88,7 +88,7 @@ export function Step1ChooseTemplate({ selectedTemplate, onSelect, onNext, onBack
                 onClick={() => onSelect(template)}
                 className={`flex flex-col gap-3 rounded-xl border p-4 text-left transition-all ${
                   isSelected
-                    ? 'border-violet-500 bg-violet-500/5 ring-1 ring-violet-500/30'
+                    ? 'border-primary bg-primary/5 ring-1 ring-primary/30'
                     : 'border-slate-800 bg-slate-900/50 hover:border-slate-700 hover:bg-slate-900'
                 }`}
               >
@@ -123,7 +123,7 @@ export function Step1ChooseTemplate({ selectedTemplate, onSelect, onNext, onBack
         <Button
           onClick={onNext}
           disabled={!selectedTemplate}
-          className="bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+          className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
         >
           Next
           <ArrowRight className="h-4 w-4" />
diff --git a/src/components/broadcasts/step2-select-audience.tsx b/src/components/broadcasts/step2-select-audience.tsx
index b62f00a..f128f16 100644
--- a/src/components/broadcasts/step2-select-audience.tsx
+++ b/src/components/broadcasts/step2-select-audience.tsx
@@ -279,14 +279,14 @@ export function Step2SelectAudience({
               }
               className={`flex items-start gap-3 rounded-xl border p-4 text-left transition-all ${
                 isSelected
-                  ? 'border-violet-500 bg-violet-500/5 ring-1 ring-violet-500/30'
+                  ? 'border-primary bg-primary/5 ring-1 ring-primary/30'
                   : 'border-slate-800 bg-slate-900/50 hover:border-slate-700'
               }`}
             >
               <div
                 className={`flex h-9 w-9 shrink-0 items-center justify-center rounded-lg ${
                   isSelected
-                    ? 'bg-violet-500/10 text-violet-400'
+                    ? 'bg-primary/10 text-primary'
                     : 'bg-slate-800 text-slate-400'
                 }`}
               >
@@ -307,7 +307,7 @@ export function Step2SelectAudience({
         <div className="rounded-xl border border-slate-800 bg-slate-900/50 p-4">
           <p className="mb-3 text-sm font-medium text-white">Select Tags</p>
           {loadingTags ? (
-            <Loader2 className="h-5 w-5 animate-spin text-violet-500" />
+            <Loader2 className="h-5 w-5 animate-spin text-primary" />
           ) : tags.length === 0 ? (
             <p className="text-xs text-slate-400">
               No tags found. Create tags in Settings.
@@ -322,7 +322,7 @@ export function Step2SelectAudience({
                     onClick={() => toggleTag(tag.id)}
                     className={`inline-flex items-center rounded-full border px-3 py-1 text-xs font-medium transition-all ${
                       isSelected
-                        ? 'border-violet-500/30 bg-violet-500/10 text-violet-400'
+                        ? 'border-primary/30 bg-primary/10 text-primary'
                         : 'border-slate-700 bg-slate-800 text-slate-300 hover:border-slate-600'
                     }`}
                   >
@@ -343,7 +343,7 @@ export function Step2SelectAudience({
         <div className="space-y-3 rounded-xl border border-slate-800 bg-slate-900/50 p-4">
           <p className="text-sm font-medium text-white">Custom Field Filter</p>
           {loadingFields ? (
-            <Loader2 className="h-5 w-5 animate-spin text-violet-500" />
+            <Loader2 className="h-5 w-5 animate-spin text-primary" />
           ) : customFields.length === 0 ? (
             <p className="text-xs text-slate-400">
               No custom fields defined. Create one in Settings → Custom Fields.
@@ -353,7 +353,7 @@ export function Step2SelectAudience({
               <select
                 value={audience.customField?.fieldId ?? ''}
                 onChange={(e) => updateCustomField({ fieldId: e.target.value })}
-                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500 focus:ring-1 focus:ring-violet-500"
+                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary focus:ring-1 focus:ring-primary"
               >
                 <option value="">Select field…</option>
                 {customFields.map((f) => (
@@ -369,7 +369,7 @@ export function Step2SelectAudience({
                     operator: e.target.value as CustomFieldOperator,
                   })
                 }
-                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500 focus:ring-1 focus:ring-violet-500"
+                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary focus:ring-1 focus:ring-primary"
               >
                 {OPERATOR_OPTIONS.map((op) => (
                   <option key={op.value} value={op.value}>
@@ -382,7 +382,7 @@ export function Step2SelectAudience({
                 value={audience.customField?.value ?? ''}
                 onChange={(e) => updateCustomField({ value: e.target.value })}
                 placeholder="Value"
-                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none placeholder:text-slate-500 focus:border-violet-500 focus:ring-1 focus:ring-violet-500"
+                className="h-9 rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none placeholder:text-slate-500 focus:border-primary focus:ring-1 focus:ring-primary"
               />
             </div>
           )}
@@ -431,12 +431,12 @@ export function Step2SelectAudience({
         <p className="mb-2 text-sm font-medium text-white">Audience Summary</p>
         {loadingCount ? (
           <div className="flex items-center gap-2">
-            <Loader2 className="h-4 w-4 animate-spin text-violet-500" />
+            <Loader2 className="h-4 w-4 animate-spin text-primary" />
             <span className="text-xs text-slate-400">Calculating…</span>
           </div>
         ) : estimatedCount !== null ? (
           <div className="flex items-center gap-2">
-            <Users className="h-4 w-4 text-violet-400" />
+            <Users className="h-4 w-4 text-primary" />
             <span className="text-sm text-white">
               {estimatedCount.toLocaleString()}
             </span>
@@ -461,7 +461,7 @@ export function Step2SelectAudience({
         <Button
           onClick={onNext}
           disabled={!isValid}
-          className="bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+          className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
         >
           Next
           <ArrowRight className="h-4 w-4" />
diff --git a/src/components/broadcasts/step3-personalize.tsx b/src/components/broadcasts/step3-personalize.tsx
index 0339fbd..e8b5785 100644
--- a/src/components/broadcasts/step3-personalize.tsx
+++ b/src/components/broadcasts/step3-personalize.tsx
@@ -211,7 +211,7 @@ export function Step3Personalize({
                 className="rounded-xl border border-slate-800 bg-slate-900/50 p-4"
               >
                 <div className="mb-3 flex items-center gap-2">
-                  <span className="inline-flex items-center rounded-md bg-violet-500/10 px-2 py-0.5 text-xs font-mono font-medium text-violet-400">
+                  <span className="inline-flex items-center rounded-md bg-primary/10 px-2 py-0.5 text-xs font-mono font-medium text-primary">
                     {placeholder}
                   </span>
                 </div>
@@ -313,16 +313,16 @@ export function Step3Personalize({
           sees approximately what the recipient will see. */}
       <div className="rounded-xl border border-slate-800 bg-slate-900/50 p-4">
         <div className="mb-3 flex items-center gap-2">
-          <Eye className="h-4 w-4 text-violet-400" />
+          <Eye className="h-4 w-4 text-primary" />
           <p className="text-sm font-medium text-white">Live Preview</p>
           <span className="text-xs text-slate-500">({previewLabel})</span>
           {loadingPreview && (
-            <Loader2 className="h-3.5 w-3.5 animate-spin text-violet-500" />
+            <Loader2 className="h-3.5 w-3.5 animate-spin text-primary" />
           )}
         </div>
         <div className="rounded-lg bg-[#0e1a12] p-3">
-          <div className="ml-auto max-w-[85%] rounded-lg bg-violet-700/30 px-3 py-2 shadow-sm">
-            <p className="whitespace-pre-wrap text-sm text-violet-50">
+          <div className="ml-auto max-w-[85%] rounded-lg bg-primary/30 px-3 py-2 shadow-sm">
+            <p className="whitespace-pre-wrap text-sm text-primary">
               {previewText}
             </p>
           </div>
@@ -351,7 +351,7 @@ export function Step3Personalize({
         <Button
           onClick={onNext}
           disabled={unmappedKeys.length > 0}
-          className="bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+          className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
         >
           Next
           <ArrowRight className="h-4 w-4" />
diff --git a/src/components/broadcasts/step4-schedule-send.tsx b/src/components/broadcasts/step4-schedule-send.tsx
index 98c23c3..b407598 100644
--- a/src/components/broadcasts/step4-schedule-send.tsx
+++ b/src/components/broadcasts/step4-schedule-send.tsx
@@ -126,10 +126,10 @@ export function Step4ScheduleSend({
             <p className="text-xs text-slate-400">Estimated Reach</p>
             <div className="flex items-center gap-1.5">
               {loadingReach ? (
-                <Loader2 className="h-3 w-3 animate-spin text-violet-500" />
+                <Loader2 className="h-3 w-3 animate-spin text-primary" />
               ) : (
                 <>
-                  <Users className="h-3.5 w-3.5 text-violet-400" />
+                  <Users className="h-3.5 w-3.5 text-primary" />
                   <p className="font-medium text-white">{estimatedReach.toLocaleString()}</p>
                 </>
               )}
@@ -144,17 +144,17 @@ export function Step4ScheduleSend({
 
       {/* Processing overlay */}
       {isProcessing && (
-        <div className="rounded-xl border border-violet-500/20 bg-violet-500/5 p-4">
+        <div className="rounded-xl border border-primary/20 bg-primary/5 p-4">
           <div className="mb-2 flex items-center justify-between">
             <div className="flex items-center gap-2">
-              <Loader2 className="h-4 w-4 animate-spin text-violet-500" />
+              <Loader2 className="h-4 w-4 animate-spin text-primary" />
               <p className="text-sm font-medium text-white">Sending broadcast...</p>
             </div>
-            <span className="text-xs font-medium text-violet-400">{progress}%</span>
+            <span className="text-xs font-medium text-primary">{progress}%</span>
           </div>
           <div className="h-1.5 w-full rounded-full bg-slate-800">
             <div
-              className="h-1.5 rounded-full bg-violet-500 transition-all duration-300"
+              className="h-1.5 rounded-full bg-primary transition-all duration-300"
               style={{ width: `${progress}%` }}
             />
           </div>
@@ -190,7 +190,7 @@ export function Step4ScheduleSend({
             render={
               <Button
                 disabled={!name.trim() || isProcessing}
-                className="bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+                className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
               />
             }
           >
@@ -221,7 +221,7 @@ export function Step4ScheduleSend({
                   setShowConfirm(false);
                   onSend();
                 }}
-                className="bg-violet-600 text-white hover:bg-violet-700"
+                className="bg-primary text-primary-foreground hover:bg-primary/90"
               >
                 <Send className="h-4 w-4" />
                 Confirm & Send
diff --git a/src/components/contacts/contact-detail-view.tsx b/src/components/contacts/contact-detail-view.tsx
index 684fd09..2b10eab 100644
--- a/src/components/contacts/contact-detail-view.tsx
+++ b/src/components/contacts/contact-detail-view.tsx
@@ -331,7 +331,7 @@ export function ContactDetailView({
       >
         {loading || !contact ? (
           <div className="flex items-center justify-center h-full">
-            <Loader2 className="size-6 animate-spin text-violet-500" />
+            <Loader2 className="size-6 animate-spin text-primary" />
           </div>
         ) : (
           <div className="flex flex-col h-full">
@@ -339,7 +339,7 @@ export function ContactDetailView({
             <SheetHeader className="p-4 border-b border-slate-700/50">
               <div className="flex items-center gap-3">
                 <Avatar className="size-12 bg-slate-800 border border-slate-700">
-                  <AvatarFallback className="bg-violet-500/10 text-violet-400 text-sm font-medium">
+                  <AvatarFallback className="bg-primary/10 text-primary text-sm font-medium">
                     {getInitials(contact.name)}
                   </AvatarFallback>
                 </Avatar>
@@ -353,12 +353,12 @@ export function ContactDetailView({
                   <div className="flex flex-wrap items-center gap-3 mt-1.5 text-xs text-slate-400">
                     <button
                       onClick={copyPhone}
-                      className="flex items-center gap-1 hover:text-violet-400 transition-colors cursor-pointer"
+                      className="flex items-center gap-1 hover:text-primary transition-colors cursor-pointer"
                     >
                       <Phone className="size-3" />
                       {contact.phone}
                       {copiedPhone ? (
-                        <Check className="size-3 text-violet-400" />
+                        <Check className="size-3 text-primary" />
                       ) : (
                         <Copy className="size-3" />
                       )}
@@ -385,31 +385,31 @@ export function ContactDetailView({
               <TabsList className="bg-slate-800/50 border-b border-slate-700 mx-4 mt-3">
                 <TabsTrigger
                   value="details"
-                  className="data-active:bg-slate-800 data-active:text-violet-400 text-slate-400"
+                  className="data-active:bg-slate-800 data-active:text-primary text-slate-400"
                 >
                   Details
                 </TabsTrigger>
                 <TabsTrigger
                   value="tags"
-                  className="data-active:bg-slate-800 data-active:text-violet-400 text-slate-400"
+                  className="data-active:bg-slate-800 data-active:text-primary text-slate-400"
                 >
                   Tags
                 </TabsTrigger>
                 <TabsTrigger
                   value="notes"
-                  className="data-active:bg-slate-800 data-active:text-violet-400 text-slate-400"
+                  className="data-active:bg-slate-800 data-active:text-primary text-slate-400"
                 >
                   Notes
                 </TabsTrigger>
                 <TabsTrigger
                   value="custom"
-                  className="data-active:bg-slate-800 data-active:text-violet-400 text-slate-400"
+                  className="data-active:bg-slate-800 data-active:text-primary text-slate-400"
                 >
                   Custom Fields
                 </TabsTrigger>
                 <TabsTrigger
                   value="deals"
-                  className="data-active:bg-slate-800 data-active:text-violet-400 text-slate-400"
+                  className="data-active:bg-slate-800 data-active:text-primary text-slate-400"
                 >
                   Deals
                 </TabsTrigger>
@@ -455,7 +455,7 @@ export function ContactDetailView({
                   <Button
                     onClick={saveDetails}
                     disabled={savingDetails}
-                    className="bg-violet-600 hover:bg-violet-700 text-white w-full"
+                    className="bg-primary hover:bg-primary/90 text-primary-foreground w-full"
                     size="sm"
                   >
                     {savingDetails ? (
@@ -489,7 +489,7 @@ export function ContactDetailView({
                             disabled={savingTags}
                             className={`inline-flex items-center rounded-full px-3 py-1 text-xs font-medium transition-all cursor-pointer ${
                               selected
-                                ? 'ring-2 ring-violet-500 ring-offset-1 ring-offset-slate-900'
+                                ? 'ring-2 ring-primary ring-offset-1 ring-offset-slate-900'
                                 : 'opacity-50 hover:opacity-80'
                             }`}
                             style={{
@@ -519,7 +519,7 @@ export function ContactDetailView({
                   <Button
                     onClick={addNote}
                     disabled={!newNote.trim() || savingNote}
-                    className="bg-violet-600 hover:bg-violet-700 text-white"
+                    className="bg-primary hover:bg-primary/90 text-primary-foreground"
                     size="sm"
                   >
                     {savingNote ? (
@@ -605,7 +605,7 @@ export function ContactDetailView({
                     <Button
                       onClick={saveCustomFields}
                       disabled={savingCustom}
-                      className="bg-violet-600 hover:bg-violet-700 text-white w-full"
+                      className="bg-primary hover:bg-primary/90 text-primary-foreground w-full"
                       size="sm"
                     >
                       {savingCustom ? (
@@ -623,7 +623,7 @@ export function ContactDetailView({
               <TabsContent value="deals" className="flex-1 overflow-y-auto px-4 py-3">
                 {loadingDeals ? (
                   <div className="flex items-center justify-center py-8">
-                    <Loader2 className="size-5 animate-spin text-violet-500" />
+                    <Loader2 className="size-5 animate-spin text-primary" />
                   </div>
                 ) : deals.length === 0 ? (
                   <p className="text-xs text-slate-500">No deals yet</p>
@@ -663,7 +663,7 @@ export function ContactDetailView({
                             <span
                               className={
                                 deal.status === 'won'
-                                  ? 'text-violet-400'
+                                  ? 'text-primary'
                                   : 'text-red-400'
                               }
                             >
diff --git a/src/components/contacts/contact-form.tsx b/src/components/contacts/contact-form.tsx
index 30c8e97..e49297d 100644
--- a/src/components/contacts/contact-form.tsx
+++ b/src/components/contacts/contact-form.tsx
@@ -245,7 +245,7 @@ export function ContactForm({
                       onClick={() => toggleTag(tag.id)}
                       className={`inline-flex items-center rounded-full px-2.5 py-0.5 text-xs font-medium transition-colors cursor-pointer ${
                         selected
-                          ? 'ring-2 ring-violet-500 ring-offset-1 ring-offset-slate-900'
+                          ? 'ring-2 ring-primary ring-offset-1 ring-offset-slate-900'
                           : 'opacity-60 hover:opacity-100'
                       }`}
                       style={{
@@ -274,7 +274,7 @@ export function ContactForm({
             <Button
               type="submit"
               disabled={saving}
-              className="bg-violet-600 hover:bg-violet-700 text-white"
+              className="bg-primary hover:bg-primary/90 text-primary-foreground"
             >
               {saving && <Loader2 className="size-4 animate-spin" />}
               {isEdit ? 'Update' : 'Create'}
diff --git a/src/components/contacts/import-modal.tsx b/src/components/contacts/import-modal.tsx
index ecdde40..d2eae9e 100644
--- a/src/components/contacts/import-modal.tsx
+++ b/src/components/contacts/import-modal.tsx
@@ -196,11 +196,11 @@ export function ImportModal({ open, onOpenChange, onImported }: ImportModalProps
           {/* Upload area */}
           <div
             onClick={() => fileInputRef.current?.click()}
-            className="flex flex-col items-center justify-center gap-2 rounded-lg border-2 border-dashed border-slate-700 p-6 cursor-pointer hover:border-violet-500/50 transition-colors"
+            className="flex flex-col items-center justify-center gap-2 rounded-lg border-2 border-dashed border-slate-700 p-6 cursor-pointer hover:border-primary/50 transition-colors"
           >
             {file ? (
               <>
-                <FileText className="size-8 text-violet-400" />
+                <FileText className="size-8 text-primary" />
                 <p className="text-sm text-slate-300">{file.name}</p>
                 <p className="text-xs text-slate-500">
                   {parsedRows.length} row{parsedRows.length !== 1 ? 's' : ''} detected
@@ -269,7 +269,7 @@ export function ImportModal({ open, onOpenChange, onImported }: ImportModalProps
               <p className="text-sm font-medium text-white">Import Complete</p>
               <div className="flex items-center gap-4">
                 {result.imported > 0 && (
-                  <div className="flex items-center gap-1.5 text-violet-400 text-sm">
+                  <div className="flex items-center gap-1.5 text-primary text-sm">
                     <CheckCircle className="size-4" />
                     {result.imported} imported
                   </div>
@@ -299,7 +299,7 @@ export function ImportModal({ open, onOpenChange, onImported }: ImportModalProps
               type="button"
               disabled={parsedRows.length === 0 || importing}
               onClick={handleImport}
-              className="bg-violet-600 hover:bg-violet-700 text-white"
+              className="bg-primary hover:bg-primary/90 text-primary-foreground"
             >
               {importing && <Loader2 className="size-4 animate-spin" />}
               Import {parsedRows.length > 0 ? `${parsedRows.length} Contacts` : ''}
diff --git a/src/components/dashboard/activity-feed.tsx b/src/components/dashboard/activity-feed.tsx
index 3c7dc5d..0803084 100644
--- a/src/components/dashboard/activity-feed.tsx
+++ b/src/components/dashboard/activity-feed.tsx
@@ -32,8 +32,8 @@ interface KindTheme {
 
 const KIND_THEME: Record<ActivityKind, KindTheme> = {
   message: { icon: MessageSquare, badge: 'bg-blue-500/10 text-blue-400' },
-  contact: { icon: UserPlus, badge: 'bg-violet-500/10 text-violet-400' },
-  deal: { icon: Briefcase, badge: 'bg-violet-500/10 text-violet-400' },
+  contact: { icon: UserPlus, badge: 'bg-primary/10 text-primary' },
+  deal: { icon: Briefcase, badge: 'bg-primary/10 text-primary' },
   broadcast: { icon: Radio, badge: 'bg-amber-500/10 text-amber-400' },
   automation: { icon: Zap, badge: 'bg-rose-500/10 text-rose-400' },
 }
@@ -59,7 +59,7 @@ export function ActivityFeed({ items, loading }: ActivityFeedProps) {
         <h2 className="text-sm font-semibold text-white">Recent Activity</h2>
         <Link
           href="/inbox"
-          className="text-xs font-medium text-violet-400 hover:text-violet-300"
+          className="text-xs font-medium text-primary hover:text-primary/80"
         >
           View all →
         </Link>
diff --git a/src/components/dashboard/conversations-chart.tsx b/src/components/dashboard/conversations-chart.tsx
index af11d75..9db8186 100644
--- a/src/components/dashboard/conversations-chart.tsx
+++ b/src/components/dashboard/conversations-chart.tsx
@@ -289,8 +289,8 @@ function LineSvg({
               <span className="inline-block h-1.5 w-1.5 rounded-full bg-blue-500" />
               {hovered.incoming} incoming
             </span>
-            <span className="flex items-center gap-1.5 text-violet-300">
-              <span className="inline-block h-1.5 w-1.5 rounded-full bg-violet-500" />
+            <span className="flex items-center gap-1.5 text-primary">
+              <span className="inline-block h-1.5 w-1.5 rounded-full bg-primary" />
               {hovered.outgoing} outgoing
             </span>
           </div>
diff --git a/src/components/dashboard/metric-card.tsx b/src/components/dashboard/metric-card.tsx
index 874b54e..cf9a240 100644
--- a/src/components/dashboard/metric-card.tsx
+++ b/src/components/dashboard/metric-card.tsx
@@ -43,7 +43,7 @@ export function MetricCard({ title, value, icon: Icon, delta, subtitle }: Metric
 function DeltaRow({ sign, label }: { sign: number; label: string }) {
   const tone =
     sign > 0
-      ? 'text-violet-400'
+      ? 'text-primary'
       : sign < 0
       ? 'text-red-400'
       : 'text-slate-500'
diff --git a/src/components/dashboard/quick-actions.tsx b/src/components/dashboard/quick-actions.tsx
index 3a5aad8..20c1638 100644
--- a/src/components/dashboard/quick-actions.tsx
+++ b/src/components/dashboard/quick-actions.tsx
@@ -16,10 +16,10 @@ interface Action {
 }
 
 const ACTIONS: Action[] = [
-  { label: 'New Contact', href: '/contacts', icon: UserPlus, tint: 'text-violet-400' },
+  { label: 'New Contact', href: '/contacts', icon: UserPlus, tint: 'text-primary' },
   { label: 'New Deal', href: '/pipelines', icon: Briefcase, tint: 'text-blue-400' },
   { label: 'New Broadcast', href: '/broadcasts/new', icon: Radio, tint: 'text-amber-400' },
-  { label: 'New Automation', href: '/automations/new', icon: Zap, tint: 'text-violet-400' },
+  { label: 'New Automation', href: '/automations/new', icon: Zap, tint: 'text-primary' },
 ]
 
 export function QuickActions() {
diff --git a/src/components/flows/flow-builder.tsx b/src/components/flows/flow-builder.tsx
index 252672d..5576766 100644
--- a/src/components/flows/flow-builder.tsx
+++ b/src/components/flows/flow-builder.tsx
@@ -123,7 +123,7 @@ const NODE_META: Record<
   send_buttons: {
     label: "Send buttons",
     icon: ListChecks,
-    color: "text-violet-400",
+    color: "text-primary",
   },
   send_list: {
     label: "Send list",
diff --git a/src/components/inbox/contact-sidebar.tsx b/src/components/inbox/contact-sidebar.tsx
index f9122d3..a88e3a0 100644
--- a/src/components/inbox/contact-sidebar.tsx
+++ b/src/components/inbox/contact-sidebar.tsx
@@ -156,7 +156,7 @@ export function ContactSidebar({ contact }: ContactSidebarProps) {
               <Phone className="h-4 w-4 text-slate-500" />
               <span className="flex-1 text-left">{contact.phone}</span>
               {copied ? (
-                <Check className="h-3 w-3 text-violet-400" />
+                <Check className="h-3 w-3 text-primary" />
               ) : (
                 <Copy className="h-3 w-3 text-slate-600" />
               )}
@@ -259,11 +259,11 @@ export function ContactSidebar({ contact }: ContactSidebarProps) {
                   onChange={(e) => setNewNote(e.target.value)}
                   placeholder="Add a note..."
                   rows={2}
-                  className="flex-1 resize-none rounded-lg border border-slate-700 bg-slate-800 px-3 py-2 text-xs text-white placeholder-slate-500 outline-none focus:border-violet-500/50"
+                  className="flex-1 resize-none rounded-lg border border-slate-700 bg-slate-800 px-3 py-2 text-xs text-white placeholder-slate-500 outline-none focus:border-primary/50"
                 />
                 <Button
                   size="sm"
-                  className="h-auto bg-violet-600 px-2 hover:bg-violet-500"
+                  className="h-auto bg-primary px-2 hover:bg-primary/90"
                   onClick={handleAddNote}
                   disabled={!newNote.trim() || addingNote}
                 >
diff --git a/src/components/inbox/conversation-list.tsx b/src/components/inbox/conversation-list.tsx
index 8e0486d..62068c9 100644
--- a/src/components/inbox/conversation-list.tsx
+++ b/src/components/inbox/conversation-list.tsx
@@ -31,7 +31,7 @@ interface ConversationListProps {
 }
 
 const STATUS_COLORS: Record<ConversationStatus, string> = {
-  open: "bg-violet-500",
+  open: "bg-primary",
   pending: "bg-amber-500",
   closed: "bg-slate-500",
 };
@@ -156,7 +156,7 @@ export function ConversationList({
             value={search}
             onChange={handleSearchChange}
             placeholder="Search conversations..."
-            className="border-slate-700 bg-slate-800 pl-9 text-sm text-white placeholder-slate-500 focus:border-violet-500/50"
+            className="border-slate-700 bg-slate-800 pl-9 text-sm text-white placeholder-slate-500 focus:border-primary/50"
           />
         </div>
 
@@ -176,7 +176,7 @@ export function ConversationList({
                 className={cn(
                   "text-sm",
                   filter === opt.value
-                    ? "text-violet-400"
+                    ? "text-primary"
                     : "text-slate-300"
                 )}
               >
@@ -191,7 +191,7 @@ export function ConversationList({
       <ScrollArea className="flex-1">
         {loading ? (
           <div className="flex items-center justify-center py-12">
-            <div className="h-5 w-5 animate-spin rounded-full border-2 border-violet-500 border-t-transparent" />
+            <div className="h-5 w-5 animate-spin rounded-full border-2 border-primary border-t-transparent" />
           </div>
         ) : filtered.length === 0 ? (
           <div className="px-4 py-12 text-center">
@@ -244,7 +244,7 @@ function ConversationItem({
       onClick={handleClick}
       className={cn(
         "flex w-full items-start gap-3 px-3 py-3 text-left transition-colors hover:bg-slate-800/50",
-        isActive && "border-l-2 border-violet-500 bg-slate-800/70"
+        isActive && "border-l-2 border-primary bg-slate-800/70"
       )}
     >
       {/* Avatar */}
@@ -274,7 +274,7 @@ function ConversationItem({
           </p>
           <div className="flex shrink-0 items-center gap-1.5">
             {conversation.unread_count > 0 && (
-              <span className="flex h-4 min-w-4 items-center justify-center rounded-full bg-violet-500 px-1 text-[10px] font-bold text-white">
+              <span className="flex h-4 min-w-4 items-center justify-center rounded-full bg-primary px-1 text-[10px] font-bold text-primary-foreground">
                 {conversation.unread_count}
               </span>
             )}
diff --git a/src/components/inbox/message-bubble.tsx b/src/components/inbox/message-bubble.tsx
index 54dbac3..f6237a1 100644
--- a/src/components/inbox/message-bubble.tsx
+++ b/src/components/inbox/message-bubble.tsx
@@ -103,7 +103,7 @@ function MediaImage({ url, alt }: { url: string; alt: string }) {
   if (loading) {
     return (
       <div className="flex h-40 w-60 items-center justify-center rounded-lg bg-slate-700">
-        <div className="h-5 w-5 animate-spin rounded-full border-2 border-violet-500 border-t-transparent" />
+        <div className="h-5 w-5 animate-spin rounded-full border-2 border-primary border-t-transparent" />
       </div>
     );
   }
@@ -203,7 +203,7 @@ function MessageContent({ message }: { message: Message }) {
     case "template":
       return (
         <div>
-          <span className="mb-1 inline-flex items-center gap-1 rounded bg-violet-500/20 px-1.5 py-0.5 text-[10px] font-medium text-violet-400">
+          <span className="mb-1 inline-flex items-center gap-1 rounded bg-primary/20 px-1.5 py-0.5 text-[10px] font-medium text-primary">
             <LayoutTemplate className="h-3 w-3" />
             Template
           </span>
@@ -286,7 +286,7 @@ export function MessageBubble({
         className={cn(
           "relative rounded-2xl px-3 py-2",
           isAgent
-            ? "rounded-br-md bg-violet-600 text-white"
+            ? "rounded-br-md bg-primary text-primary-foreground"
             : "rounded-bl-md bg-slate-800 text-slate-100",
         )}
       >
diff --git a/src/components/inbox/message-composer.tsx b/src/components/inbox/message-composer.tsx
index 21974de..06de109 100644
--- a/src/components/inbox/message-composer.tsx
+++ b/src/components/inbox/message-composer.tsx
@@ -128,14 +128,14 @@ export function MessageComposer({
           disabled={sessionExpired}
           rows={1}
           className={cn(
-            "flex-1 resize-none rounded-xl border border-slate-700 bg-slate-800 px-4 py-2.5 text-sm text-white placeholder-slate-500 outline-none transition-colors focus:border-violet-500/50",
+            "flex-1 resize-none rounded-xl border border-slate-700 bg-slate-800 px-4 py-2.5 text-sm text-white placeholder-slate-500 outline-none transition-colors focus:border-primary/50",
             sessionExpired && "cursor-not-allowed opacity-50"
           )}
         />
 
         <Button
           size="sm"
-          className="h-9 w-9 shrink-0 bg-violet-600 p-0 hover:bg-violet-500 disabled:opacity-40"
+          className="h-9 w-9 shrink-0 bg-primary p-0 hover:bg-primary/90 disabled:opacity-40"
           disabled={!text.trim() || sessionExpired || sending}
           onClick={handleSend}
         >
diff --git a/src/components/inbox/message-reactions.tsx b/src/components/inbox/message-reactions.tsx
index 215c4da..f78f4d9 100644
--- a/src/components/inbox/message-reactions.tsx
+++ b/src/components/inbox/message-reactions.tsx
@@ -62,7 +62,7 @@ export function MessageReactions({
           className={cn(
             "inline-flex items-center gap-1 rounded-full border px-1.5 py-0.5 text-[11px] leading-none transition-colors",
             g.byCurrentUser
-              ? "border-violet-500/60 bg-violet-500/15 text-violet-200 hover:bg-violet-500/25"
+              ? "border-primary/60 bg-primary/15 text-primary hover:bg-primary/25"
               : "border-slate-700 bg-slate-800/80 text-slate-200 hover:bg-slate-700",
           )}
         >
diff --git a/src/components/inbox/message-thread.tsx b/src/components/inbox/message-thread.tsx
index 57ac2ce..5800ced 100644
--- a/src/components/inbox/message-thread.tsx
+++ b/src/components/inbox/message-thread.tsx
@@ -114,7 +114,7 @@ function groupMessagesByDate(messages: Message[]) {
 }
 
 const STATUS_OPTIONS: { label: string; value: ConversationStatus; color: string }[] = [
-  { label: "Open", value: "open", color: "text-violet-400" },
+  { label: "Open", value: "open", color: "text-primary" },
   { label: "Pending", value: "pending", color: "text-amber-400" },
   { label: "Closed", value: "closed", color: "text-slate-400" },
 ];
@@ -734,7 +734,7 @@ export function MessageThread({
             variant="outline"
             className={cn(
               "ml-1 hidden gap-1 border-slate-700 text-[10px] sm:inline-flex sm:ml-2",
-              sessionInfo.expired ? "text-red-400" : "text-violet-400"
+              sessionInfo.expired ? "text-red-400" : "text-primary"
             )}
           >
             <Clock className="h-3 w-3" />
@@ -795,7 +795,7 @@ export function MessageThread({
             <DropdownMenuTrigger
               className={cn(
                 "inline-flex items-center justify-center h-7 gap-1 px-2 text-xs rounded-md hover:bg-slate-800",
-                assignedAgentId ? "text-violet-400" : "text-slate-400"
+                assignedAgentId ? "text-primary" : "text-slate-400"
               )}
             >
               <UserPlus className="h-3 w-3" />
@@ -819,7 +819,7 @@ export function MessageThread({
                       onClick={() => handleAssignChange(p.user_id)}
                       className={cn(
                         "text-sm",
-                        isSelected ? "text-violet-400" : "text-slate-300"
+                        isSelected ? "text-primary" : "text-slate-300"
                       )}
                     >
                       <span className="flex-1">
@@ -851,7 +851,7 @@ export function MessageThread({
       <div ref={scrollRef} className="flex-1 overflow-y-auto px-4 py-4">
         {loading ? (
           <div className="flex items-center justify-center py-12">
-            <div className="h-5 w-5 animate-spin rounded-full border-2 border-violet-500 border-t-transparent" />
+            <div className="h-5 w-5 animate-spin rounded-full border-2 border-primary border-t-transparent" />
           </div>
         ) : messages.length === 0 ? (
           <div className="flex flex-col items-center justify-center py-12">
diff --git a/src/components/inbox/reply-quote.tsx b/src/components/inbox/reply-quote.tsx
index 7ae939b..0f69e85 100644
--- a/src/components/inbox/reply-quote.tsx
+++ b/src/components/inbox/reply-quote.tsx
@@ -25,14 +25,14 @@ export function ReplyQuote({
   return (
     <div
       className={cn(
-        "flex items-start gap-2 border-l-2 border-violet-400 px-2 py-1",
+        "flex items-start gap-2 border-l-2 border-primary px-2 py-1",
         isChip
           ? "rounded-md bg-slate-800/80"
           : "mb-1.5 rounded-md bg-black/20",
       )}
     >
       <div className="min-w-0 flex-1">
-        <div className="truncate text-[11px] font-medium text-violet-300">
+        <div className="truncate text-[11px] font-medium text-primary">
           {authorLabel}
         </div>
         <div className="truncate text-xs text-slate-200/80">{preview}</div>
diff --git a/src/components/inbox/template-picker.tsx b/src/components/inbox/template-picker.tsx
index 5093ab0..2a3e3bc 100644
--- a/src/components/inbox/template-picker.tsx
+++ b/src/components/inbox/template-picker.tsx
@@ -137,7 +137,7 @@ export function TemplatePicker({
       <DialogContent className="border-slate-700 bg-slate-900 sm:max-w-lg">
         <DialogHeader>
           <DialogTitle className="flex items-center gap-2 text-white">
-            <LayoutTemplate className="h-4 w-4 text-violet-400" />
+            <LayoutTemplate className="h-4 w-4 text-primary" />
             {selected ? selected.name : "Send template"}
           </DialogTitle>
           <DialogDescription className="text-slate-400">
@@ -151,7 +151,7 @@ export function TemplatePicker({
           <div className="max-h-[60vh] space-y-2 overflow-y-auto">
             {loading ? (
               <div className="flex items-center justify-center py-8">
-                <Loader2 className="h-5 w-5 animate-spin text-violet-400" />
+                <Loader2 className="h-5 w-5 animate-spin text-primary" />
               </div>
             ) : templates.length === 0 ? (
               <div className="rounded-md border border-slate-800 bg-slate-950/50 p-6 text-center">
@@ -167,7 +167,7 @@ export function TemplatePicker({
                   key={t.id}
                   type="button"
                   onClick={() => pickTemplate(t)}
-                  className="w-full rounded-md border border-slate-800 bg-slate-950/50 p-3 text-left transition-colors hover:border-violet-500/40 hover:bg-slate-900"
+                  className="w-full rounded-md border border-slate-800 bg-slate-950/50 p-3 text-left transition-colors hover:border-primary/40 hover:bg-slate-900"
                 >
                   <div className="flex items-start gap-2">
                     <div className="min-w-0 flex-1">
@@ -175,7 +175,7 @@ export function TemplatePicker({
                         <p className="truncate text-sm font-medium text-white">
                           {t.name}
                         </p>
-                        <Badge className="border border-violet-600/30 bg-violet-600/20 text-[10px] text-violet-400">
+                        <Badge className="border border-primary/30 bg-primary/20 text-[10px] text-primary">
                           {t.category}
                         </Badge>
                         {t.language && (
@@ -242,7 +242,7 @@ export function TemplatePicker({
               <Button
                 disabled={!canConfirm}
                 onClick={confirm}
-                className="bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+                className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
               >
                 Send template
               </Button>
diff --git a/src/components/pipelines/deal-card.tsx b/src/components/pipelines/deal-card.tsx
index 574dfca..ba1c693 100644
--- a/src/components/pipelines/deal-card.tsx
+++ b/src/components/pipelines/deal-card.tsx
@@ -65,7 +65,7 @@ export function DealCard({ deal, stage, onEdit, isOverlay }: DealCardProps) {
           {deal.title}
         </h4>
         {deal.status === "won" && (
-          <span className="inline-flex shrink-0 items-center gap-1 rounded-full bg-violet-500/15 px-2 py-0.5 text-[10px] font-semibold text-violet-400">
+          <span className="inline-flex shrink-0 items-center gap-1 rounded-full bg-primary/15 px-2 py-0.5 text-[10px] font-semibold text-primary">
             <Check className="h-3 w-3" />
             Won
           </span>
@@ -87,7 +87,7 @@ export function DealCard({ deal, stage, onEdit, isOverlay }: DealCardProps) {
       </div>
 
       <div className="mt-2 flex items-center justify-between">
-        <span className="text-sm font-bold text-violet-400">
+        <span className="text-sm font-bold text-primary">
           {formatCurrency(deal.value, deal.currency)}
         </span>
         {deal.expected_close_date && (
@@ -102,7 +102,7 @@ export function DealCard({ deal, stage, onEdit, isOverlay }: DealCardProps) {
         <div className="mt-2 flex items-center justify-end">
           <span
             title={assigneeLabel}
-            className="flex h-5 w-5 items-center justify-center rounded-full bg-violet-500/15 text-[10px] font-semibold text-violet-400"
+            className="flex h-5 w-5 items-center justify-center rounded-full bg-primary/15 text-[10px] font-semibold text-primary"
           >
             {initials(assigneeLabel)}
           </span>
diff --git a/src/components/pipelines/deal-form.tsx b/src/components/pipelines/deal-form.tsx
index 270ead8..cd77622 100644
--- a/src/components/pipelines/deal-form.tsx
+++ b/src/components/pipelines/deal-form.tsx
@@ -264,7 +264,7 @@ export function DealForm({
               <select
                 value={contactId}
                 onChange={(e) => setContactId(e.target.value)}
-                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500 focus:ring-1 focus:ring-violet-500"
+                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary focus:ring-1 focus:ring-primary"
               >
                 <option value="">Select a contact</option>
                 {contacts.map((c) => (
@@ -277,7 +277,7 @@ export function DealForm({
               {linkedConversation && (
                 <Link
                   href="/inbox"
-                  className="mt-1 inline-flex items-center gap-1.5 self-start rounded-md bg-violet-500/10 px-2 py-1 text-xs text-violet-400 hover:bg-violet-500/20"
+                  className="mt-1 inline-flex items-center gap-1.5 self-start rounded-md bg-primary/10 px-2 py-1 text-xs text-primary hover:bg-primary/20"
                 >
                   <MessageSquare className="h-3 w-3" />
                   Link to Conversation
@@ -304,7 +304,7 @@ export function DealForm({
                 <select
                   value={currency}
                   onChange={(e) => setCurrency(e.target.value)}
-                  className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500"
+                  className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary"
                 >
                   <option value="USD">USD</option>
                   <option value="EUR">EUR</option>
@@ -328,7 +328,7 @@ export function DealForm({
               <select
                 value={stageId}
                 onChange={(e) => setStageId(e.target.value)}
-                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500"
+                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary"
               >
                 {stages.map((s) => (
                   <option key={s.id} value={s.id}>
@@ -343,7 +343,7 @@ export function DealForm({
               <select
                 value={assignedTo}
                 onChange={(e) => setAssignedTo(e.target.value)}
-                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-violet-500"
+                className="h-9 w-full rounded-lg border border-slate-700 bg-slate-800 px-2.5 text-sm text-white outline-none focus:border-primary"
               >
                 <option value="">Unassigned</option>
                 {profiles.map((p) => (
@@ -374,7 +374,7 @@ export function DealForm({
                     type="button"
                     onClick={() => handleStatusChange("won")}
                     disabled={!!statusAction || deal.status === "won"}
-                    className="flex-1 bg-violet-600 text-white hover:bg-violet-700 disabled:opacity-50"
+                    className="flex-1 bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
                   >
                     {statusAction === "won" ? (
                       <Loader2 className="h-4 w-4 animate-spin" />
@@ -428,7 +428,7 @@ export function DealForm({
               <Button
                 onClick={handleSave}
                 disabled={saving || !title.trim() || !contactId || !stageId}
-                className="flex-1 bg-violet-600 text-white hover:bg-violet-700"
+                className="flex-1 bg-primary text-primary-foreground hover:bg-primary/90"
               >
                 {saving ? "Saving..." : deal ? "Save Changes" : "Create Deal"}
               </Button>
diff --git a/src/components/pipelines/pipeline-analytics.tsx b/src/components/pipelines/pipeline-analytics.tsx
index 432acdf..0408681 100644
--- a/src/components/pipelines/pipeline-analytics.tsx
+++ b/src/components/pipelines/pipeline-analytics.tsx
@@ -107,7 +107,7 @@ export function PipelineAnalytics({ stages, deals }: PipelineAnalyticsProps) {
           tooltip="Count of every deal in this pipeline that isn't marked as Lost. Won deals are still included."
         />
         <Metric
-          icon={<DollarSign className="h-4 w-4 text-violet-400" />}
+          icon={<DollarSign className="h-4 w-4 text-primary" />}
           label="Pipeline Value"
           value={formatCurrency(stats.totalValue)}
           tooltip="Sum of the dollar values of all deals in this pipeline, excluding deals marked as Lost."
@@ -125,7 +125,7 @@ export function PipelineAnalytics({ stages, deals }: PipelineAnalyticsProps) {
           tooltip="Expected revenue: each open deal's value × its stage probability. First stage ≈ 10%, stages progress up to 90%, Won = 100%. Lost deals are excluded."
         />
         <Metric
-          icon={<Trophy className="h-4 w-4 text-violet-400" />}
+          icon={<Trophy className="h-4 w-4 text-primary" />}
           label="Won This Month"
           value={String(stats.wonThisMonth)}
           tooltip="Deals marked as Won since the first day of the current month."
diff --git a/src/components/pipelines/pipeline-board.tsx b/src/components/pipelines/pipeline-board.tsx
index 233e140..f5cbf77 100644
--- a/src/components/pipelines/pipeline-board.tsx
+++ b/src/components/pipelines/pipeline-board.tsx
@@ -206,7 +206,7 @@ function StageColumn({
         ref={setNodeRef}
         className={`mt-3 flex flex-1 flex-col gap-2 rounded-lg transition-all ${
           isOver
-            ? "bg-violet-500/5 outline outline-2 outline-dashed outline-violet-400 outline-offset-2"
+            ? "bg-primary/5 outline outline-2 outline-dashed outline-primary outline-offset-2"
             : ""
         }`}
       >
diff --git a/src/components/pipelines/pipeline-settings.tsx b/src/components/pipelines/pipeline-settings.tsx
index b904ee3..dffcbbd 100644
--- a/src/components/pipelines/pipeline-settings.tsx
+++ b/src/components/pipelines/pipeline-settings.tsx
@@ -349,7 +349,7 @@ export function PipelineSettings({
               <Button
                 onClick={handleSave}
                 disabled={saving || !name.trim()}
-                className="bg-violet-600 text-white hover:bg-violet-700"
+                className="bg-primary text-primary-foreground hover:bg-primary/90"
               >
                 {saving ? "Saving..." : "Save Changes"}
               </Button>
diff --git a/src/components/settings/password-form.tsx b/src/components/settings/password-form.tsx
index 67618ec..20766a5 100644
--- a/src/components/settings/password-form.tsx
+++ b/src/components/settings/password-form.tsx
@@ -84,7 +84,7 @@ export function PasswordForm() {
     <Card className="bg-slate-900/40 border-slate-800">
       <CardHeader>
         <CardTitle className="flex items-center gap-2 text-white">
-          <KeyRound className="size-4 text-violet-400" />
+          <KeyRound className="size-4 text-primary" />
           Password
         </CardTitle>
         <CardDescription className="text-slate-400">
diff --git a/src/components/settings/profile-form.tsx b/src/components/settings/profile-form.tsx
index 3b19123..7bdc3cd 100644
--- a/src/components/settings/profile-form.tsx
+++ b/src/components/settings/profile-form.tsx
@@ -227,7 +227,7 @@ export function ProfileForm() {
               {currentAvatar ? (
                 <AvatarImage src={currentAvatar} alt={fullName || 'Avatar'} />
               ) : null}
-              <AvatarFallback className="bg-violet-500/10 text-base text-violet-400">
+              <AvatarFallback className="bg-primary/10 text-base text-primary">
                 {initial}
               </AvatarFallback>
             </Avatar>
diff --git a/src/components/settings/sessions-card.tsx b/src/components/settings/sessions-card.tsx
index c8e4345..89df22a 100644
--- a/src/components/settings/sessions-card.tsx
+++ b/src/components/settings/sessions-card.tsx
@@ -52,7 +52,7 @@ export function SessionsCard() {
       <Card className="bg-slate-900/40 border-slate-800">
         <CardHeader>
           <CardTitle className="flex items-center gap-2 text-white">
-            <LogOut className="size-4 text-violet-400" />
+            <LogOut className="size-4 text-primary" />
             Active sessions
           </CardTitle>
           <CardDescription className="text-slate-400">
diff --git a/src/components/settings/tag-manager.tsx b/src/components/settings/tag-manager.tsx
index ec0b1d6..efb6249 100644
--- a/src/components/settings/tag-manager.tsx
+++ b/src/components/settings/tag-manager.tsx
@@ -142,7 +142,7 @@ export function TagManager() {
   if (loading) {
     return (
       <div className="flex items-center justify-center py-12">
-        <Loader2 className="size-6 animate-spin text-violet-500" />
+        <Loader2 className="size-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -160,7 +160,7 @@ export function TagManager() {
             setSelectedColor(PRESET_COLORS[3].value);
             setDialogOpen(true);
           }}
-          className="bg-violet-600 hover:bg-violet-700 text-white"
+          className="bg-primary hover:bg-primary/90 text-primary-foreground"
         >
           <Plus className="size-4" />
           New Tag
@@ -281,7 +281,7 @@ export function TagManager() {
             <Button
               onClick={handleCreate}
               disabled={saving}
-              className="bg-violet-600 hover:bg-violet-700 text-white"
+              className="bg-primary hover:bg-primary/90 text-primary-foreground"
             >
               {saving ? (
                 <>
diff --git a/src/components/settings/template-manager.tsx b/src/components/settings/template-manager.tsx
index 75757c0..e3fb6fb 100644
--- a/src/components/settings/template-manager.tsx
+++ b/src/components/settings/template-manager.tsx
@@ -40,7 +40,7 @@ const categoryColors: Record<string, string> = {
 const statusColors: Record<string, string> = {
   Draft: 'bg-slate-600/20 text-slate-400 border-slate-600/30',
   Pending: 'bg-yellow-600/20 text-yellow-400 border-yellow-600/30',
-  Approved: 'bg-violet-600/20 text-violet-400 border-violet-600/30',
+  Approved: 'bg-primary/20 text-primary border-primary/30',
   Rejected: 'bg-red-600/20 text-red-400 border-red-600/30',
 };
 
@@ -246,7 +246,7 @@ export function TemplateManager() {
   if (loading) {
     return (
       <div className="flex items-center justify-center py-12">
-        <Loader2 className="size-6 animate-spin text-violet-500" />
+        <Loader2 className="size-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -280,7 +280,7 @@ export function TemplateManager() {
               setForm(emptyForm);
               setDialogOpen(true);
             }}
-            className="bg-violet-600 hover:bg-violet-700 text-white"
+            className="bg-primary hover:bg-primary/90 text-primary-foreground"
           >
             <Plus className="size-4" />
             New Template
@@ -456,7 +456,7 @@ export function TemplateManager() {
             <Button
               onClick={handleSave}
               disabled={saving}
-              className="bg-violet-600 hover:bg-violet-700 text-white"
+              className="bg-primary hover:bg-primary/90 text-primary-foreground"
             >
               {saving ? (
                 <>
diff --git a/src/components/settings/whatsapp-config.tsx b/src/components/settings/whatsapp-config.tsx
index c3fc635..b106890 100644
--- a/src/components/settings/whatsapp-config.tsx
+++ b/src/components/settings/whatsapp-config.tsx
@@ -265,7 +265,7 @@ export function WhatsAppConfig() {
   if (loading) {
     return (
       <div className="flex items-center justify-center py-12">
-        <Loader2 className="size-6 animate-spin text-violet-500" />
+        <Loader2 className="size-6 animate-spin text-primary" />
       </div>
     );
   }
@@ -315,7 +315,7 @@ export function WhatsAppConfig() {
         <Alert className="bg-slate-900 border-slate-700">
           <div className="flex items-center gap-2">
             {connectionStatus === 'connected' ? (
-              <CheckCircle2 className="size-4 text-violet-500" />
+              <CheckCircle2 className="size-4 text-primary" />
             ) : (
               <XCircle className="size-4 text-red-500" />
             )}
@@ -444,7 +444,7 @@ export function WhatsAppConfig() {
           <Button
             onClick={handleSave}
             disabled={saving}
-            className="bg-violet-600 hover:bg-violet-700 text-white"
+            className="bg-primary hover:bg-primary/90 text-primary-foreground"
           >
             {saving ? (
               <>
@@ -510,13 +510,13 @@ export function WhatsAppConfig() {
               <AccordionItem className="border-slate-700">
                 <AccordionTrigger className="text-slate-300 hover:text-white hover:no-underline">
                   <span className="flex items-center gap-2">
-                    <span className="flex size-5 items-center justify-center rounded-full bg-violet-600 text-xs font-bold text-white">1</span>
+                    <span className="flex size-5 items-center justify-center rounded-full bg-primary text-xs font-bold text-primary-foreground">1</span>
                     Create a Meta App
                   </span>
                 </AccordionTrigger>
                 <AccordionContent className="text-slate-400">
                   <ol className="list-decimal list-inside space-y-1 text-sm">
-                    <li>Go to <span className="text-violet-400">developers.facebook.com</span></li>
+                    <li>Go to <span className="text-primary">developers.facebook.com</span></li>
                     <li>Click &quot;My Apps&quot; and then &quot;Create App&quot;</li>
                     <li>Select &quot;Business&quot; as the app type</li>
                     <li>Fill in app details and create</li>
@@ -527,7 +527,7 @@ export function WhatsAppConfig() {
               <AccordionItem className="border-slate-700">
                 <AccordionTrigger className="text-slate-300 hover:text-white hover:no-underline">
                   <span className="flex items-center gap-2">
-                    <span className="flex size-5 items-center justify-center rounded-full bg-violet-600 text-xs font-bold text-white">2</span>
+                    <span className="flex size-5 items-center justify-center rounded-full bg-primary text-xs font-bold text-primary-foreground">2</span>
                     Add WhatsApp Product
                   </span>
                 </AccordionTrigger>
@@ -543,7 +543,7 @@ export function WhatsAppConfig() {
               <AccordionItem className="border-slate-700">
                 <AccordionTrigger className="text-slate-300 hover:text-white hover:no-underline">
                   <span className="flex items-center gap-2">
-                    <span className="flex size-5 items-center justify-center rounded-full bg-violet-600 text-xs font-bold text-white">3</span>
+                    <span className="flex size-5 items-center justify-center rounded-full bg-primary text-xs font-bold text-primary-foreground">3</span>
                     Get API Credentials
                   </span>
                 </AccordionTrigger>
@@ -560,7 +560,7 @@ export function WhatsAppConfig() {
               <AccordionItem className="border-slate-700">
                 <AccordionTrigger className="text-slate-300 hover:text-white hover:no-underline">
                   <span className="flex items-center gap-2">
-                    <span className="flex size-5 items-center justify-center rounded-full bg-violet-600 text-xs font-bold text-white">4</span>
+                    <span className="flex size-5 items-center justify-center rounded-full bg-primary text-xs font-bold text-primary-foreground">4</span>
                     Configure Webhooks
                   </span>
                 </AccordionTrigger>
@@ -581,7 +581,7 @@ export function WhatsAppConfig() {
                 href="https://developers.facebook.com/docs/whatsapp/cloud-api/get-started"
                 target="_blank"
                 rel="noopener noreferrer"
-                className="inline-flex items-center gap-1.5 text-sm text-violet-400 hover:text-violet-300 transition-colors"
+                className="inline-flex items-center gap-1.5 text-sm text-primary hover:text-primary/80 transition-colors"
               >
                 <ExternalLink className="size-3.5" />
                 Meta WhatsApp API Documentation
diff --git a/src/components/ui/switch.tsx b/src/components/ui/switch.tsx
index e2f0888..650e359 100644
--- a/src/components/ui/switch.tsx
+++ b/src/components/ui/switch.tsx
@@ -5,7 +5,8 @@ import { Switch as SwitchPrimitive } from "@base-ui/react/switch"
 
 import { cn } from "@/lib/utils"
 
-// Root: emerald when checked, slate when unchecked. Matches app theme.
+// Root: primary token when checked (responds to the active color theme),
+// slate when unchecked.
 function Switch({
   className,
   ...props
@@ -15,9 +16,9 @@ function Switch({
       data-slot="switch"
       className={cn(
         "inline-flex h-5 w-9 shrink-0 cursor-pointer items-center rounded-full border-2 border-transparent transition-colors",
-        "focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-violet-500 focus-visible:ring-offset-2 focus-visible:ring-offset-slate-950",
+        "focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-primary focus-visible:ring-offset-2 focus-visible:ring-offset-slate-950",
         "disabled:cursor-not-allowed disabled:opacity-50",
-        "data-[checked]:bg-violet-500 data-[unchecked]:bg-slate-700",
+        "data-[checked]:bg-primary data-[unchecked]:bg-slate-700",
         className,
       )}
       {...props}
diff --git a/src/lib/automations/trigger-meta.ts b/src/lib/automations/trigger-meta.ts
index 9e51e65..a9a4860 100644
--- a/src/lib/automations/trigger-meta.ts
+++ b/src/lib/automations/trigger-meta.ts
@@ -21,7 +21,7 @@ export const TRIGGER_META: Record<AutomationTriggerType, TriggerMeta> = {
   },
   new_contact_created: {
     label: 'New Contact',
-    pillClass: 'border-violet-500/30 bg-violet-500/10 text-violet-300',
+    pillClass: 'border-primary/30 bg-primary/10 text-primary',
   },
   conversation_assigned: {
     label: 'Conversation Assigned',
diff --git a/src/lib/broadcast-status.test.ts b/src/lib/broadcast-status.test.ts
index 9d44ed9..52d1b54 100644
--- a/src/lib/broadcast-status.test.ts
+++ b/src/lib/broadcast-status.test.ts
@@ -26,10 +26,13 @@ describe("getBroadcastStatus", () => {
   });
 
   it("each variant has the dark-theme class triple", () => {
+    // Accept both fixed-shade Tailwind names (bg-red-500/10) and
+    // token-backed names without a shade number (bg-primary/10) since
+    // the brand-accent statuses now ride the active color theme.
     for (const v of Object.values(broadcastStatusConfig)) {
-      expect(v.classes).toMatch(/bg-[a-z]+-\d+\/10/);
-      expect(v.classes).toMatch(/text-[a-z]+-\d+/);
-      expect(v.classes).toMatch(/border-[a-z]+-\d+\/20/);
+      expect(v.classes).toMatch(/bg-[a-z]+(-\d+)?\/10/);
+      expect(v.classes).toMatch(/text-[a-z]+(-\d+)?/);
+      expect(v.classes).toMatch(/border-[a-z]+(-\d+)?\/20/);
     }
   });
 });
diff --git a/src/lib/broadcast-status.ts b/src/lib/broadcast-status.ts
index cc98b35..07784a6 100644
--- a/src/lib/broadcast-status.ts
+++ b/src/lib/broadcast-status.ts
@@ -36,7 +36,7 @@ export const broadcastStatusConfig: Record<BroadcastStatus, StatusDisplay> = {
   },
   sent: {
     label: "Sent",
-    classes: "bg-violet-500/10 text-violet-400 border-violet-500/20",
+    classes: "bg-primary/10 text-primary border-primary/20",
   },
   failed: {
     label: "Failed",
@@ -55,11 +55,11 @@ export const recipientStatusConfig: Record<RecipientStatus, StatusDisplay> = {
   },
   delivered: {
     label: "Delivered",
-    classes: "bg-violet-500/10 text-violet-400 border-violet-500/20",
+    classes: "bg-primary/10 text-primary border-primary/20",
   },
   read: {
     label: "Read",
-    classes: "bg-violet-500/10 text-violet-300 border-violet-500/20",
+    classes: "bg-primary/10 text-primary border-primary/20",
   },
   replied: {
     label: "Replied",