diff --git a/src/app/(dashboard)/broadcasts/new/page.tsx b/src/app/(dashboard)/broadcasts/new/page.tsx
index bcbbb57..2eba6a8 100644
--- a/src/app/(dashboard)/broadcasts/new/page.tsx
+++ b/src/app/(dashboard)/broadcasts/new/page.tsx
@@ -41,6 +41,7 @@ export default function NewBroadcastPage() {
   const [variables, setVariables] = useState<
     Record<string, { type: 'static' | 'field' | 'custom_field'; value: string }>
   >({});
+  const [headerMediaUrl, setHeaderMediaUrl] = useState('');
   const [name, setName] = useState('');
 
   async function handleSend() {
@@ -58,6 +59,7 @@ export default function NewBroadcastPage() {
           excludeTagIds: audience.excludeTagIds,
         },
         variables,
+        headerMediaUrl,
       });
       router.push(`/broadcasts/${broadcastId}`);
     } catch (err) {
@@ -205,6 +207,8 @@ export default function NewBroadcastPage() {
               template={template}
               variables={variables}
               onUpdate={setVariables}
+              headerMediaUrl={headerMediaUrl}
+              onHeaderMediaUrlChange={setHeaderMediaUrl}
               onNext={() => setCurrentStep(3)}
               onBack={() => setCurrentStep(1)}
             />
diff --git a/src/components/broadcasts/step3-personalize.tsx b/src/components/broadcasts/step3-personalize.tsx
index 1fce6ec..8bbeddb 100644
--- a/src/components/broadcasts/step3-personalize.tsx
+++ b/src/components/broadcasts/step3-personalize.tsx
@@ -12,7 +12,7 @@ import {
   SelectTrigger,
   SelectValue,
 } from '@/components/ui/select';
-import { ArrowLeft, ArrowRight, Eye, Loader2 } from 'lucide-react';
+import { ArrowLeft, ArrowRight, Eye, ImageIcon, Loader2 } from 'lucide-react';
 
 type VariableType = 'static' | 'field' | 'custom_field';
 
@@ -25,10 +25,29 @@ interface Step3Props {
   template: MessageTemplate;
   variables: Record<string, VariableMapping>;
   onUpdate: (variables: Record<string, VariableMapping>) => void;
+  /** Media URL for an IMAGE/VIDEO/DOCUMENT header, when the template has one. */
+  headerMediaUrl: string;
+  onHeaderMediaUrlChange: (url: string) => void;
   onNext: () => void;
   onBack: () => void;
 }
 
+const MEDIA_HEADER_TYPES = ['image', 'video', 'document'] as const;
+type MediaHeaderType = (typeof MEDIA_HEADER_TYPES)[number];
+
+function isMediaHeaderType(value: unknown): value is MediaHeaderType {
+  return MEDIA_HEADER_TYPES.includes(value as MediaHeaderType);
+}
+
+function isValidHttpUrl(value: string): boolean {
+  try {
+    const u = new URL(value);
+    return u.protocol === 'http:' || u.protocol === 'https:';
+  } catch {
+    return false;
+  }
+}
+
 const contactFields = [
   { value: 'name', label: 'Contact Name' },
   { value: 'phone', label: 'Phone Number' },
@@ -52,6 +71,8 @@ export function Step3Personalize({
   template,
   variables,
   onUpdate,
+  headerMediaUrl,
+  onHeaderMediaUrlChange,
   onNext,
   onBack,
 }: Step3Props) {
@@ -112,6 +133,33 @@ export function Step3Personalize({
     return [...new Set(matches)].sort();
   }, [template.body_text]);
 
+  // Templates with an IMAGE/VIDEO/DOCUMENT header need a media URL at
+  // send time — Meta requires the media component on every delivery and
+  // rejects the broadcast without it. The field is hidden for text-only
+  // headers.
+  const mediaHeaderType = isMediaHeaderType(template.header_type)
+    ? template.header_type
+    : null;
+
+  // Seed the field with the template's stored sample URL the first time
+  // we land on a media-header template, so the common "reuse the
+  // approved media" case needs no typing. Only seeds when empty to avoid
+  // clobbering a URL the user already edited.
+  useEffect(() => {
+    if (mediaHeaderType && !headerMediaUrl && template.header_media_url) {
+      onHeaderMediaUrlChange(template.header_media_url);
+    }
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [mediaHeaderType, template.header_media_url]);
+
+  const headerMediaError = useMemo<'missing' | 'invalid' | null>(() => {
+    if (!mediaHeaderType) return null;
+    const value = headerMediaUrl.trim();
+    if (!value) return 'missing';
+    if (!isValidHttpUrl(value)) return 'invalid';
+    return null;
+  }, [mediaHeaderType, headerMediaUrl]);
+
   /**
    * A placeholder is "unmapped" if the user hasn't picked either a
    * static value or a field/custom-field source. Blocks Next until
@@ -194,13 +242,62 @@ export function Step3Personalize({
         </p>
       </div>
 
-      {placeholders.length === 0 ? (
+      {mediaHeaderType && (
+        <div className="rounded-xl border border-border bg-card/50 p-4">
+          <div className="mb-3 flex items-center gap-2">
+            <ImageIcon className="h-4 w-4 text-primary" />
+            <p className="text-sm font-medium text-foreground">Header media</p>
+            <span className="inline-flex items-center rounded-md bg-primary/10 px-2 py-0.5 text-xs font-medium uppercase text-primary">
+              {mediaHeaderType}
+            </span>
+          </div>
+          <label className="mb-1.5 block text-xs font-medium text-muted-foreground">
+            Media URL
+          </label>
+          <Input
+            type="url"
+            value={headerMediaUrl}
+            onChange={(e) => onHeaderMediaUrlChange(e.target.value)}
+            placeholder={`https://example.com/header.${
+              mediaHeaderType === 'image'
+                ? 'jpg'
+                : mediaHeaderType === 'video'
+                  ? 'mp4'
+                  : 'pdf'
+            }`}
+            className="border-border bg-muted text-foreground placeholder:text-muted-foreground"
+          />
+          <p className="mt-1.5 text-xs text-muted-foreground">
+            Public URL of the {mediaHeaderType} sent as the message header.
+            Used for every recipient in this broadcast.
+          </p>
+          {mediaHeaderType === 'image' &&
+            headerMediaError === null &&
+            headerMediaUrl.trim() && (
+              // eslint-disable-next-line @next/next/no-img-element
+              <img
+                src={headerMediaUrl.trim()}
+                alt="Header preview"
+                className="mt-3 max-h-40 rounded-lg border border-border object-contain"
+              />
+            )}
+          {headerMediaError && (
+            <p className="mt-1.5 text-xs text-amber-300">
+              {headerMediaError === 'missing'
+                ? 'A media URL is required to send this template.'
+                : 'Enter a valid http(s) URL.'}
+            </p>
+          )}
+        </div>
+      )}
+
+      {placeholders.length === 0 && !mediaHeaderType ? (
         <div className="rounded-xl border border-border bg-card/50 p-6 text-center">
           <p className="text-sm text-muted-foreground">
             This template has no variables to personalize.
           </p>
         </div>
-      ) : (
+      ) : placeholders.length === 0 ? null : (
         <div className="space-y-4">
           {placeholders.map((placeholder) => {
             const key = placeholder.replace(/^\{\{|\}\}$/g, '');
@@ -351,7 +448,7 @@ export function Step3Personalize({
         </Button>
         <Button
           onClick={onNext}
-          disabled={unmappedKeys.length > 0}
+          disabled={unmappedKeys.length > 0 || headerMediaError !== null}
           className="bg-primary text-primary-foreground hover:bg-primary/90 disabled:opacity-50"
         >
           Next
diff --git a/src/hooks/use-broadcast-sending.ts b/src/hooks/use-broadcast-sending.ts
index 4510146..4cea411 100644
--- a/src/hooks/use-broadcast-sending.ts
+++ b/src/hooks/use-broadcast-sending.ts
@@ -39,6 +39,13 @@ interface BroadcastPayload {
   template: MessageTemplate;
   audience: AudienceConfig;
   variables: Record<string, VariableMapping>;
+  /**
+   * Media URL for an IMAGE/VIDEO/DOCUMENT header. Required at send
+   * time for media-header templates — Meta rejects the send without
+   * it. Passed through as `messageParams.headerMediaUrl`; the builder
+   * falls back to the template's stored URL only when this is empty.
+   */
+  headerMediaUrl?: string;
 }
 
 interface UseBroadcastSendingReturn {
@@ -434,6 +441,19 @@ export function useBroadcastSending(): UseBroadcastSendingReturn {
       let failedCount = 0;
       const totalRecipients = recipients.length;
 
+      // Media-header templates (image/video/document) require a media
+      // URL on every send. Collected in the personalize step and applied
+      // to all recipients; falls back to the template's stored URL on the
+      // server when omitted.
+      const headerType = payload.template.header_type;
+      const isMediaHeader =
+        headerType === 'image' ||
+        headerType === 'video' ||
+        headerType === 'document';
+      const headerMediaUrl = payload.headerMediaUrl?.trim();
+      const messageParams =
+        isMediaHeader && headerMediaUrl ? { headerMediaUrl } : undefined;
+
       for (let i = 0; i < recipients.length; i += SEND_BATCH_SIZE) {
         const batch = recipients.slice(i, i + SEND_BATCH_SIZE);
 
@@ -448,6 +468,7 @@ export function useBroadcastSending(): UseBroadcastSendingReturn {
                   customValueIndex.get(r.contact.id),
                 )
               : [],
+            ...(messageParams ? { messageParams } : {}),
           }));
 
         if (apiRecipients.length === 0) continue;