diff --git a/src/app/api/whatsapp/webhook/route.ts b/src/app/api/whatsapp/webhook/route.ts
index 2c4c7d5..af36981 100644
--- a/src/app/api/whatsapp/webhook/route.ts
+++ b/src/app/api/whatsapp/webhook/route.ts
@@ -6,6 +6,10 @@ import { normalizePhone, phonesMatch } from '@/lib/whatsapp/phone-utils'
 import { verifyMetaWebhookSignature } from '@/lib/whatsapp/webhook-signature'
 import { runAutomationsForTrigger } from '@/lib/automations/engine'
 import { dispatchInboundToFlows } from '@/lib/flows/engine'
+import {
+  handleTemplateWebhookChange,
+  isTemplateWebhookField,
+} from '@/lib/whatsapp/template-webhook'
 
 // Lazy-initialized to avoid build-time crash when env vars are missing
 // eslint-disable-next-line @typescript-eslint/no-explicit-any
@@ -190,6 +194,19 @@ async function processWebhook(body: { entry?: WhatsAppWebhookEntry[] }) {
 
   for (const entry of body.entry) {
     for (const change of entry.changes) {
+      // Template-lifecycle events (status / quality / components
+      // updates from Meta) come in on a different change.field and
+      // have a different value shape — route them through the
+      // dedicated handler. Skip the messaging branches below so we
+      // don't try to read message-shaped fields off a template event.
+      if (isTemplateWebhookField(change.field)) {
+        await handleTemplateWebhookChange(
+          { field: change.field, value: change.value as unknown },
+          supabaseAdmin(),
+        )
+        continue
+      }
+
       const value = change.value
 
       // Handle status updates
diff --git a/src/lib/whatsapp/template-webhook.test.ts b/src/lib/whatsapp/template-webhook.test.ts
new file mode 100644
index 0000000..b1554d9
--- /dev/null
+++ b/src/lib/whatsapp/template-webhook.test.ts
@@ -0,0 +1,252 @@
+import { beforeEach, describe, expect, it, vi } from 'vitest';
+import type { SupabaseClient } from '@supabase/supabase-js';
+import {
+  handleTemplateWebhookChange,
+  isTemplateWebhookField,
+} from './template-webhook';
+
+// Tiny mock that records the .update payload and the .eq filter for
+// inspection. Mirrors the surface this module actually uses on the
+// Supabase client (.from().update().eq().select()) — anything beyond
+// throws, so unintended calls fail loudly.
+function makeSupabaseStub(
+  selectResult: { data: { id: string }[] | null; error: { message: string } | null } = {
+    data: [{ id: 'row-1' }],
+    error: null,
+  },
+) {
+  const calls: {
+    table: string;
+    update?: Record<string, unknown>;
+    filter?: { column: string; value: unknown };
+  }[] = [];
+
+  const stub = {
+    from(table: string) {
+      const entry: (typeof calls)[number] = { table };
+      calls.push(entry);
+      return {
+        update(payload: Record<string, unknown>) {
+          entry.update = payload;
+          return {
+            eq(column: string, value: unknown) {
+              entry.filter = { column, value };
+              return {
+                select() {
+                  return Promise.resolve(selectResult);
+                },
+                then(
+                  onFulfilled: (
+                    v: { error: { message: string } | null },
+                  ) => unknown,
+                ) {
+                  // Allow `await supabase.update().eq()` (no .select()).
+                  return Promise.resolve({ error: selectResult.error }).then(
+                    onFulfilled,
+                  );
+                },
+              };
+            },
+          };
+        },
+      };
+    },
+  };
+
+  return { stub: stub as unknown as SupabaseClient, calls };
+}
+
+describe('isTemplateWebhookField', () => {
+  it('recognises the three template fields', () => {
+    expect(isTemplateWebhookField('message_template_status_update')).toBe(true);
+    expect(isTemplateWebhookField('message_template_quality_update')).toBe(true);
+    expect(isTemplateWebhookField('message_template_components_update')).toBe(
+      true,
+    );
+  });
+  it('rejects messaging fields', () => {
+    expect(isTemplateWebhookField('messages')).toBe(false);
+    expect(isTemplateWebhookField('message_status')).toBe(false);
+  });
+});
+
+describe('handleTemplateWebhookChange — status update', () => {
+  let supabaseCalls: ReturnType<typeof makeSupabaseStub>['calls'];
+
+  beforeEach(() => {
+    vi.spyOn(console, 'warn').mockImplementation(() => {});
+    vi.spyOn(console, 'info').mockImplementation(() => {});
+    vi.spyOn(console, 'error').mockImplementation(() => {});
+  });
+
+  it('flips status to APPROVED and clears any rejection_reason', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    supabaseCalls = calls;
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: {
+          event: 'APPROVED',
+          message_template_id: 12345,
+          message_template_name: 'order_confirmation',
+          message_template_language: 'en_US',
+        },
+      },
+      stub,
+    );
+    expect(supabaseCalls).toHaveLength(1);
+    expect(supabaseCalls[0].table).toBe('message_templates');
+    expect(supabaseCalls[0].filter).toEqual({
+      column: 'meta_template_id',
+      value: '12345', // coerced to string so the .eq matches the TEXT column
+    });
+    expect(supabaseCalls[0].update).toEqual({
+      status: 'APPROVED',
+      rejection_reason: null,
+      submission_error: null,
+    });
+  });
+
+  it('persists the reason field on REJECTED', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: {
+          event: 'REJECTED',
+          message_template_id: 'TMPL_99',
+          reason: 'Template uses non-compliant language.',
+        },
+      },
+      stub,
+    );
+    expect(calls[0].update?.status).toBe('REJECTED');
+    expect(calls[0].update?.rejection_reason).toBe(
+      'Template uses non-compliant language.',
+    );
+  });
+
+  it('falls back to a generic reason when REJECTED has no `reason`', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: { event: 'REJECTED', message_template_id: '7' },
+      },
+      stub,
+    );
+    expect(calls[0].update?.rejection_reason).toBe('Rejected by Meta');
+  });
+
+  it('normalises PENDING_REVIEW → PENDING (via shared normalizeStatus)', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: { event: 'PENDING_REVIEW', message_template_id: '1' },
+      },
+      stub,
+    );
+    expect(calls[0].update?.status).toBe('PENDING');
+  });
+
+  it('logs and exits when meta_template_id is missing (no UPDATE issued)', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: { event: 'APPROVED' },
+      },
+      stub,
+    );
+    expect(calls).toHaveLength(0);
+  });
+
+  it('logs a warning when the row is unknown locally (zero matches)', async () => {
+    const warn = vi.spyOn(console, 'warn');
+    const { stub } = makeSupabaseStub({ data: [], error: null });
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_status_update',
+        value: {
+          event: 'APPROVED',
+          message_template_id: 'NEVER_SEEN',
+          message_template_name: 'mystery',
+        },
+      },
+      stub,
+    );
+    expect(warn).toHaveBeenCalled();
+  });
+});
+
+describe('handleTemplateWebhookChange — quality update', () => {
+  it('sets quality_score from new_quality_score', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_quality_update',
+        value: {
+          message_template_id: '99',
+          previous_quality_score: 'GREEN',
+          new_quality_score: 'YELLOW',
+        },
+      },
+      stub,
+    );
+    expect(calls[0].update).toEqual({ quality_score: 'YELLOW' });
+    expect(calls[0].filter).toEqual({
+      column: 'meta_template_id',
+      value: '99',
+    });
+  });
+
+  it('stores null for unrecognised quality scores', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_quality_update',
+        value: {
+          message_template_id: '99',
+          new_quality_score: 'PURPLE', // not a real Meta value
+        },
+      },
+      stub,
+    );
+    expect(calls[0].update).toEqual({ quality_score: null });
+  });
+});
+
+describe('handleTemplateWebhookChange — components update', () => {
+  it('is an info-log no-op (does not write to DB)', async () => {
+    const info = vi.spyOn(console, 'info').mockImplementation(() => {});
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      {
+        field: 'message_template_components_update',
+        value: {
+          message_template_id: '5',
+          message_template_name: 'x',
+        },
+      },
+      stub,
+    );
+    expect(calls).toHaveLength(0);
+    expect(info).toHaveBeenCalled();
+  });
+});
+
+describe('handleTemplateWebhookChange — unknown field', () => {
+  it('is a defensive no-op', async () => {
+    const { stub, calls } = makeSupabaseStub();
+    await handleTemplateWebhookChange(
+      // Pretend Meta added a new template_* field we don't know about.
+      // The route handler pre-filters via isTemplateWebhookField, but
+      // the dispatch should still be safe if the filter is bypassed.
+      // eslint-disable-next-line @typescript-eslint/no-explicit-any
+      { field: 'message_template_future_field' as any, value: {} },
+      stub,
+    );
+    expect(calls).toHaveLength(0);
+  });
+});
diff --git a/src/lib/whatsapp/template-webhook.ts b/src/lib/whatsapp/template-webhook.ts
new file mode 100644
index 0000000..fa5f646
--- /dev/null
+++ b/src/lib/whatsapp/template-webhook.ts
@@ -0,0 +1,215 @@
+/**
+ * Handlers for Meta's template-lifecycle webhook events.
+ *
+ * Meta delivers three template-related webhook fields, each with a
+ * different `value` shape:
+ *
+ *   - message_template_status_update      — APPROVED / REJECTED / PAUSED / etc.
+ *   - message_template_quality_update     — GREEN / YELLOW / RED quality score
+ *   - message_template_components_update  — Meta auto-modified the template
+ *
+ * The route handler at /api/whatsapp/webhook receives every change and
+ * delegates here when `change.field` starts with `message_template_`.
+ *
+ * ─── Setup requirement (out-of-band) ──────────────────────────────
+ * These fields are NOT subscribed to by default. In Meta App Dashboard
+ * → WhatsApp → Configuration → Webhooks, you must explicitly toggle
+ * each of the three fields above. There is no API to do this for
+ * Cloud API apps — it's a one-time manual step per app. Until that's
+ * done, status updates only land via the manual "Sync from Meta"
+ * button (the legacy fallback, intentionally preserved).
+ *
+ * ─── Multi-tenant note ────────────────────────────────────────────
+ * `meta_template_id` is globally unique per WABA — the lookup doesn't
+ * filter by user_id. If two wacrm tenants somehow ended up with the
+ * same id (impossible in practice, but a theoretical race during
+ * cross-tenant moves), the handler updates both rows and logs a
+ * warning so operators can investigate.
+ */
+
+import type { SupabaseClient } from '@supabase/supabase-js'
+import { normalizeStatus } from './template-status-normalize'
+
+const TEMPLATE_WEBHOOK_FIELDS = new Set([
+  'message_template_status_update',
+  'message_template_quality_update',
+  'message_template_components_update',
+])
+
+export function isTemplateWebhookField(field: string): boolean {
+  return TEMPLATE_WEBHOOK_FIELDS.has(field)
+}
+
+interface TemplateStatusUpdateValue {
+  event?: string
+  message_template_id?: string | number
+  message_template_name?: string
+  message_template_language?: string
+  reason?: string
+}
+
+interface TemplateQualityUpdateValue {
+  message_template_id?: string | number
+  message_template_name?: string
+  message_template_language?: string
+  previous_quality_score?: string
+  new_quality_score?: string
+}
+
+interface TemplateComponentsUpdateValue {
+  message_template_id?: string | number
+  message_template_name?: string
+  message_template_language?: string
+}
+
+export interface TemplateWebhookChange {
+  field: string
+  value: unknown
+}
+
+/**
+ * Dispatch a single change record to the matching handler. Returns
+ * silently on unrecognised fields — the caller already pre-filtered
+ * via isTemplateWebhookField, but treat unknown values as no-ops
+ * defensively in case Meta adds new template fields later.
+ */
+export async function handleTemplateWebhookChange(
+  change: TemplateWebhookChange,
+  // SupabaseClient typed loosely — the webhook route lazy-initialises
+  // the admin client and exposes it as `any`. Type as the generic
+  // SupabaseClient here so this module is testable in isolation.
+  supabase: SupabaseClient,
+): Promise<void> {
+  switch (change.field) {
+    case 'message_template_status_update':
+      await handleStatusUpdate(
+        change.value as TemplateStatusUpdateValue,
+        supabase,
+      )
+      return
+    case 'message_template_quality_update':
+      await handleQualityUpdate(
+        change.value as TemplateQualityUpdateValue,
+        supabase,
+      )
+      return
+    case 'message_template_components_update':
+      handleComponentsUpdate(
+        change.value as TemplateComponentsUpdateValue,
+      )
+      return
+  }
+}
+
+async function handleStatusUpdate(
+  value: TemplateStatusUpdateValue,
+  supabase: SupabaseClient,
+): Promise<void> {
+  const metaTemplateId =
+    value.message_template_id !== undefined
+      ? String(value.message_template_id)
+      : null
+  if (!metaTemplateId || !value.event) {
+    console.warn(
+      '[template-webhook] status update missing message_template_id or event:',
+      value,
+    )
+    return
+  }
+
+  const status = normalizeStatus(value.event)
+
+  // Persist the rejection reason on REJECTED — that's the only event
+  // where Meta sends a human-readable explanation. Clear it on any
+  // other status flip so the UI doesn't show a stale REJECTED banner
+  // after Meta re-approves a resubmitted template.
+  const update: Record<string, unknown> = {
+    status,
+    rejection_reason:
+      status === 'REJECTED' ? value.reason ?? 'Rejected by Meta' : null,
+    submission_error: null,
+  }
+
+  const { data, error } = await supabase
+    .from('message_templates')
+    .update(update)
+    .eq('meta_template_id', metaTemplateId)
+    .select('id')
+
+  if (error) {
+    console.error(
+      '[template-webhook] status update failed for meta_template_id',
+      metaTemplateId,
+      error.message,
+    )
+    return
+  }
+  if (!data || data.length === 0) {
+    console.warn(
+      '[template-webhook] status update received for unknown template:',
+      metaTemplateId,
+      value.message_template_name,
+    )
+    return
+  }
+  if (data.length > 1) {
+    console.warn(
+      `[template-webhook] status update matched ${data.length} rows for meta_template_id ${metaTemplateId} — investigate.`,
+    )
+  }
+}
+
+async function handleQualityUpdate(
+  value: TemplateQualityUpdateValue,
+  supabase: SupabaseClient,
+): Promise<void> {
+  const metaTemplateId =
+    value.message_template_id !== undefined
+      ? String(value.message_template_id)
+      : null
+  if (!metaTemplateId) {
+    console.warn(
+      '[template-webhook] quality update missing message_template_id:',
+      value,
+    )
+    return
+  }
+
+  const raw = value.new_quality_score
+  const score =
+    raw && ['GREEN', 'YELLOW', 'RED'].includes(raw.toUpperCase())
+      ? (raw.toUpperCase() as 'GREEN' | 'YELLOW' | 'RED')
+      : null
+
+  const { error } = await supabase
+    .from('message_templates')
+    .update({ quality_score: score })
+    .eq('meta_template_id', metaTemplateId)
+
+  if (error) {
+    console.error(
+      '[template-webhook] quality update failed for meta_template_id',
+      metaTemplateId,
+      error.message,
+    )
+  }
+}
+
+/**
+ * Meta auto-modified the template (typically a category reclassification
+ * — e.g. Marketing → Utility after content review).
+ *
+ * For v1 we just log and let the user pull updated components via the
+ * existing "Sync from Meta" button — persisting Meta's modified
+ * components without showing the user would silently change what they
+ * thought they submitted. A future PR could mark the row with a
+ * "Meta modified this template" banner.
+ */
+function handleComponentsUpdate(value: TemplateComponentsUpdateValue): void {
+  console.info(
+    '[template-webhook] components updated by Meta for template',
+    value.message_template_id,
+    value.message_template_name,
+    '— run "Sync from Meta" in Settings to pull the new components.',
+  )
+}