diff --git a/.github/CODE_OF_CONDUCT.md b/.github/CODE_OF_CONDUCT.md
index a3427b1..4c5c5ae 100644
--- a/.github/CODE_OF_CONDUCT.md
+++ b/.github/CODE_OF_CONDUCT.md
@@ -11,8 +11,8 @@ that standard.
 If you witness or experience behaviour that violates the Code, please
 report it privately to the project maintainer:
 
-- Email: **a.donauskas@hostinger.com** with `[WaCRM conduct]` in the
-  subject.
+- Email: **a.donauskas@hostinger.com** with `[CRM template conduct]` in
+  the subject.
 
 Reports are handled confidentially. Expect an acknowledgement within
 72 hours and a decision on next steps within a week.
diff --git a/.github/ISSUE_TEMPLATE/bug_report.yml b/.github/ISSUE_TEMPLATE/bug_report.yml
index 82ed93d..0f9aa72 100644
--- a/.github/ISSUE_TEMPLATE/bug_report.yml
+++ b/.github/ISSUE_TEMPLATE/bug_report.yml
@@ -1,5 +1,5 @@
 name: Bug report
-description: Something in WaCRM isn't working the way the docs say it should.
+description: Something in the template isn't working the way the docs say it should.
 title: "[bug] "
 labels: ["bug", "triage"]
 body:
diff --git a/.github/ISSUE_TEMPLATE/config.yml b/.github/ISSUE_TEMPLATE/config.yml
index cc84b43..4a24efa 100644
--- a/.github/ISSUE_TEMPLATE/config.yml
+++ b/.github/ISSUE_TEMPLATE/config.yml
@@ -6,6 +6,6 @@ contact_links:
   - name: Setup / "how do I..." questions
     url: https://github.com/ArnasDon/wacrm/blob/main/docs/README.md
     about: Check the docs first — setup, deploy, troubleshooting are all covered.
-  - name: Using WaCRM as a template (forking)
+  - name: Using this as a template (forking)
     url: https://github.com/ArnasDon/wacrm/blob/main/CONTRIBUTING.md
-    about: WaCRM is a template. Most changes belong in your fork, not an upstream issue — here's how that works.
+    about: This is a template. Most changes belong in your fork, not an upstream issue — here's how that works.
diff --git a/.github/ISSUE_TEMPLATE/feature_request.yml b/.github/ISSUE_TEMPLATE/feature_request.yml
index a2cd019..cdc6413 100644
--- a/.github/ISSUE_TEMPLATE/feature_request.yml
+++ b/.github/ISSUE_TEMPLATE/feature_request.yml
@@ -8,7 +8,7 @@ body:
       value: |
         Thanks for the idea — but read this first.
 
-        WaCRM is a **template**, not a collaborative product. The
+        This is a **template**, not a collaborative product. The
         upstream scope is intentionally narrow, so most feature
         requests end up as *"build this in your fork"* rather than
         landing here. That's the point of a template.
@@ -29,7 +29,7 @@ body:
     id: problem
     attributes:
       label: What's the problem?
-      description: What are you trying to do today that WaCRM makes harder than it should?
+      description: What are you trying to do today that the template makes harder than it should?
       placeholder: |
         When a broadcast ends I have no way to see which recipients
         didn't reply so I can follow up manually.
diff --git a/.github/SECURITY.md b/.github/SECURITY.md
index 0e802b6..548d620 100644
--- a/.github/SECURITY.md
+++ b/.github/SECURITY.md
@@ -1,6 +1,6 @@
 # Security Policy
 
-Thanks for taking the time to look into WaCRM's security.
+Thanks for taking the time to look into the security of this template.
 
 ## Reporting a vulnerability
 
@@ -12,7 +12,7 @@ Instead, please report privately via one of:
 
 - [GitHub Security Advisories](https://github.com/ArnasDon/wacrm/security/advisories/new)
   (preferred — keeps the disclosure, fix, and CVE all in one place).
-- Email: `a.donauskas@hostinger.com` with `[WaCRM security]` in the subject.
+- Email: `a.donauskas@hostinger.com` with `[CRM template security]` in the subject.
 
 Include, if you can:
 
@@ -59,4 +59,4 @@ action against anyone who:
 - Gives us reasonable time to respond before any public disclosure.
 - Doesn't exploit the issue beyond what's necessary to demonstrate it.
 
-Thanks for helping keep WaCRM (and its forks) safe.
+Thanks for helping keep this template (and its forks) safe.
diff --git a/.github/pull_request_template.md b/.github/pull_request_template.md
index a978f52..cade9b2 100644
--- a/.github/pull_request_template.md
+++ b/.github/pull_request_template.md
@@ -1,5 +1,5 @@
 <!--
-Heads up: WaCRM is a template, not a collaborative product. Most
+Heads up: this is a template, not a collaborative product. Most
 changes belong in your fork. See CONTRIBUTING.md for which kinds of
 upstream PRs tend to land (security, correctness, docs) vs. which
 belong in a fork (new features, stack swaps, opinionated refactors).
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 6814637..690fd83 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -1,6 +1,6 @@
-# Using WaCRM
+# Using this template
 
-WaCRM is a **template repository**, not a collaborative product. The
+This is a **template repository**, not a collaborative product. The
 expected flow is:
 
 1. **Fork** it to your own GitHub account or organisation.
@@ -95,9 +95,9 @@ closed — open the issue first to align.
 
 ## If you maintain a public fork
 
-- Rebrand. The WaCRM name, favicon, and `wacrm.tech` URL belong to the
-  upstream project; please swap them for your own before putting your
-  deployment in front of users.
+- Rebrand. The "CRM Template for WhatsApp" name, favicon, and
+  `wacrm.tech` URL belong to the upstream project; please swap them
+  for your own before putting your deployment in front of users.
 - Keep the MIT [`LICENSE`](./LICENSE) file — that's how the template's
   permissions travel with the code. Attribution in a `README` section
   is appreciated but not required.
diff --git a/README.md b/README.md
index 3ca0d5d..3feaed9 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,8 @@
-# WaCRM
+# CRM Template for WhatsApp
 
-> Self-hostable WhatsApp CRM template — shared inbox, contacts, sales
-> pipelines, broadcasts, and no-code automations. Fork it, brand it,
-> host it.
+> Self-hostable CRM template for WhatsApp — shared inbox, contacts,
+> sales pipelines, broadcasts, and no-code automations. Fork it, brand
+> it, host it.
 
 [![License: MIT](https://img.shields.io/badge/License-MIT-emerald.svg)](./LICENSE)
 [![CI](https://github.com/ArnasDon/wacrm/actions/workflows/ci.yml/badge.svg)](https://github.com/ArnasDon/wacrm/actions/workflows/ci.yml)
@@ -28,7 +28,7 @@
 
 ## Why fork this?
 
-WaCRM is a **template**, not a product. Forking means you get:
+This is a **template**, not a product. Forking means you get:
 
 - **Full ownership** — your code, your Supabase project, your domain,
   your data. No SaaS lock-in, no seat pricing, no trust dance.
diff --git a/docs/README.md b/docs/README.md
index b7e03bb..711d97f 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -1,7 +1,7 @@
-# WaCRM documentation
+# Documentation
 
-WaCRM is a self-hostable WhatsApp CRM built on Next.js and Supabase. These
-docs walk you from a freshly forked repo to a production deploy.
+A self-hostable CRM template for WhatsApp built on Next.js and Supabase.
+These docs walk you from a freshly forked repo to a production deploy.
 
 ## Reading order
 
diff --git a/docs/automations-and-cron.md b/docs/automations-and-cron.md
index e269f0d..e2565be 100644
--- a/docs/automations-and-cron.md
+++ b/docs/automations-and-cron.md
@@ -1,6 +1,6 @@
 # Automations cron
 
-WaCRM's **Automations** module lets you build flows that react to WhatsApp
+The **Automations** module lets you build flows that react to WhatsApp
 events (new message, new contact, keyword match, schedule, etc.). Most
 steps run inline — the exception is the **Wait** step, which parks the
 execution in `automation_pending_executions` until its due time.
diff --git a/docs/deployment-hostinger.md b/docs/deployment-hostinger.md
index 351ef21..097ca8c 100644
--- a/docs/deployment-hostinger.md
+++ b/docs/deployment-hostinger.md
@@ -1,7 +1,7 @@
 # Deploy on Hostinger
 
 Hostinger's **[Managed Node.js Hosting](https://www.hostinger.com/web-apps-hosting)**
-is the recommended way to run WaCRM in production: Hostinger patches the
+is the recommended way to run this template in production: Hostinger patches the
 OS and the Node runtime, handles SSL, and gives you a Git-based deploy
 flow from hPanel. You deploy from your fork without ever opening an SSH
 session if you don't want to.
@@ -93,7 +93,7 @@ baked into the client bundle.
 From the app page, click **Restart application** (or run the equivalent
 from the terminal). hPanel boots `npm start` behind its own reverse proxy
 on the domain you configured. Hit the URL in a browser — you should land
-on the WaCRM marketing page.
+on the marketing page.
 
 SSL is provisioned automatically. If you used a subdomain, Hostinger's
 AutoSSL usually takes a minute or two; until then the site may serve the
@@ -139,7 +139,7 @@ idempotent.
 
 ## When to reach for a VPS instead
 
-Managed Node.js covers most WaCRM deploys. Consider
+Managed Node.js covers most deploys of this template. Consider
 [Hostinger VPS](https://www.hostinger.com/vps-hosting) if you need:
 
 - Long-running background workers beyond what the single Next.js process
diff --git a/docs/getting-started.md b/docs/getting-started.md
index ac83cfe..1dd54c1 100644
--- a/docs/getting-started.md
+++ b/docs/getting-started.md
@@ -1,6 +1,6 @@
 # Getting started
 
-Run WaCRM locally in about 15 minutes. This guide assumes Node.js 20+ and
+Run the template locally in about 15 minutes. This guide assumes Node.js 20+ and
 npm are already installed.
 
 ## 1. Fork and clone
diff --git a/docs/supabase-setup.md b/docs/supabase-setup.md
index 85bbd73..6319a32 100644
--- a/docs/supabase-setup.md
+++ b/docs/supabase-setup.md
@@ -1,8 +1,7 @@
 # Supabase setup
 
-WaCRM uses Supabase for Postgres, authentication, row-level security (RLS),
-and (optionally) storage. You need one Supabase project per WaCRM
-deployment.
+This template uses Supabase for Postgres, authentication, row-level security (RLS),
+and (optionally) storage. You need one Supabase project per deployment.
 
 ## 1. Create the project
 
@@ -75,7 +74,7 @@ emails link back correctly.
 
 ## 6. (Optional) Storage
 
-WaCRM downloads WhatsApp media through Meta's `/download` endpoint and
+The app downloads WhatsApp media through Meta's `/download` endpoint and
 currently relays it on demand rather than caching it in Supabase Storage.
 No bucket setup is required for a default install.
 
diff --git a/docs/troubleshooting.md b/docs/troubleshooting.md
index b5c6283..81dffce 100644
--- a/docs/troubleshooting.md
+++ b/docs/troubleshooting.md
@@ -46,7 +46,7 @@ Set `NEXT_PUBLIC_SITE_URL` **and** add the same origin to Supabase →
 ### Webhook verification fails in Meta
 
 - The **verify token** in Meta must match exactly what you saved in
-  **Settings → WhatsApp** inside WaCRM.
+  **Settings → WhatsApp** inside the app.
 - The callback URL must be reachable without auth. Test it yourself:
   `curl 'https://crm.example.com/api/whatsapp/webhook?hub.mode=subscribe&hub.verify_token=<token>&hub.challenge=test'`
   should return `test`.
@@ -91,7 +91,7 @@ endpoint is fine and the problem is just the schedule.
 
 ### An automation fires twice for the same message
 
-Most likely two WaCRM instances share one Supabase project and both
+Most likely two app instances share one Supabase project and both
 receive the same webhook. The webhook handler deduplicates by Meta's
 `wamid`, but only within a single deploy — split-brain setups can double
 up. Either consolidate to one deploy or route the webhook to exactly one.
diff --git a/docs/whatsapp-setup.md b/docs/whatsapp-setup.md
index 94afeb1..6353c2f 100644
--- a/docs/whatsapp-setup.md
+++ b/docs/whatsapp-setup.md
@@ -1,6 +1,6 @@
 # WhatsApp setup
 
-WaCRM talks to the official **WhatsApp Business Cloud API** (Meta). Each
+This template talks to the official **WhatsApp Business Cloud API** (Meta). Each
 account stores its own `phone_number_id`, `waba_id`, and encrypted
 `access_token` — there is no shared app-level token. This page walks
 through getting those values and wiring the webhook.
@@ -45,9 +45,9 @@ generate a **System User** access token:
    - `whatsapp_business_messaging`
 4. Copy the token. **This is shown only once.**
 
-## 4. Connect it inside WaCRM
+## 4. Connect it inside the app
 
-1. Run WaCRM locally (or open your deployed instance).
+1. Run the app locally (or open your deployed instance).
 2. Sign in, then go to **Settings → WhatsApp**.
 3. Fill in:
    - **Phone number ID** — from step 3.
@@ -55,7 +55,7 @@ generate a **System User** access token:
    - **Access token** — the System User token from step 3.
    - **Verify token** — any random string you make up; you will paste the
      same value into Meta in the next step.
-4. Save. WaCRM encrypts the access token and verify token with your
+4. Save. The app encrypts the access token and verify token with your
    `ENCRYPTION_KEY` before writing them to Supabase.
 
 ## 5. Configure the webhook in Meta
@@ -68,7 +68,7 @@ Under **WhatsApp → Configuration → Webhook**:
   - Production: `https://<your-domain>/api/whatsapp/webhook`.
 - **Verify token**: the same string you entered in step 4.
 - Click **Verify and save**. Meta sends a GET with
-  `hub.challenge` — WaCRM's webhook route decrypts stored verify tokens
+  `hub.challenge` — the app's webhook route decrypts stored verify tokens
   and echoes the challenge back. If verification fails, double-check the
   verify token matches and the callback URL is publicly reachable.
 
@@ -86,7 +86,7 @@ sync on the broadcast UI.
 ## 6. Signature verification (required)
 
 Set `META_APP_SECRET` to your app's **App Secret** (Meta for Developers →
-App Settings → Basic). WaCRM validates the `X-Hub-Signature-256` HMAC
+App Settings → Basic). The app validates the `X-Hub-Signature-256` HMAC
 on every inbound webhook and **rejects every request if the env var is
 not set** — anyone who knew the webhook URL could otherwise spoof
 messages and status updates. Configure it before pointing the webhook
@@ -96,9 +96,8 @@ at a deployed instance.
 
 1. From Meta's **API Setup** page, send a test message to a number that is
    a registered tester.
-2. Watch the WaCRM Inbox — the message should appear within a second or
-   two.
-3. Reply from WaCRM; the recipient gets a real WhatsApp message.
+2. Watch the Inbox — the message should appear within a second or two.
+3. Reply from the app; the recipient gets a real WhatsApp message.
 
 If nothing shows up, see [troubleshooting.md](./troubleshooting.md).
 
diff --git a/package.json b/package.json
index a742e06..0ed9e5b 100644
--- a/package.json
+++ b/package.json
@@ -2,7 +2,7 @@
   "name": "wacrm",
   "version": "0.1.0",
   "private": true,
-  "description": "Self-hostable WhatsApp CRM built on Next.js and Supabase — shared inbox, contacts, sales pipelines, broadcasts, and no-code automations.",
+  "description": "Self-hostable CRM template for WhatsApp built on Next.js and Supabase — shared inbox, contacts, sales pipelines, broadcasts, and no-code automations.",
   "license": "MIT",
   "author": "Arnas Donauskas",
   "homepage": "https://wacrm.tech",
diff --git a/src/app/(auth)/login/page.tsx b/src/app/(auth)/login/page.tsx
index 5f0f788..5c01704 100644
--- a/src/app/(auth)/login/page.tsx
+++ b/src/app/(auth)/login/page.tsx
@@ -52,7 +52,7 @@ export default function LoginPage() {
           </div>
           <CardTitle className="text-xl text-white">Welcome back</CardTitle>
           <CardDescription className="text-slate-400">
-            Sign in to your WaCRM account
+            Sign in to your account
           </CardDescription>
         </CardHeader>
         <CardContent>
diff --git a/src/app/(auth)/signup/page.tsx b/src/app/(auth)/signup/page.tsx
index 474572d..9f8cad8 100644
--- a/src/app/(auth)/signup/page.tsx
+++ b/src/app/(auth)/signup/page.tsx
@@ -102,7 +102,7 @@ export default function SignupPage() {
           </div>
           <CardTitle className="text-xl text-white">Create account</CardTitle>
           <CardDescription className="text-slate-400">
-            Get started with WaCRM
+            Get started with CRM Template for WhatsApp
           </CardDescription>
         </CardHeader>
         <CardContent>
diff --git a/src/app/api/whatsapp/templates/sync/route.ts b/src/app/api/whatsapp/templates/sync/route.ts
index 5b23ac0..1fbe93b 100644
--- a/src/app/api/whatsapp/templates/sync/route.ts
+++ b/src/app/api/whatsapp/templates/sync/route.ts
@@ -11,11 +11,11 @@ import { decrypt } from '@/lib/whatsapp/encryption'
  *   template locally, try to broadcast with it, and hit Meta's error
  *   #132001 "Template name does not exist in the translation" — because
  *   Meta had never seen the template, or had it approved under a
- *   different language code than what WaCRM stored.
+ *   different language code than what we stored locally.
  *
  *   This route pulls the source of truth (Meta's approved templates)
  *   and upserts them into the local catalog by (user_id, name, language).
- *   After a sync, every template row in WaCRM is guaranteed to match
+ *   After a sync, every local template row is guaranteed to match
  *   something Meta will actually accept on send.
  *
  * Scope:
diff --git a/src/app/docs/layout.tsx b/src/app/docs/layout.tsx
index ddc0987..0b29c5a 100644
--- a/src/app/docs/layout.tsx
+++ b/src/app/docs/layout.tsx
@@ -3,9 +3,12 @@ import { DocsShell } from '@/components/docs/shell'
 import { listDocs } from '@/lib/docs/content'
 
 export const metadata: Metadata = {
-  title: { template: '%s — WaCRM Docs', default: 'WaCRM Docs' },
+  title: {
+    template: '%s — CRM Template for WhatsApp Docs',
+    default: 'CRM Template for WhatsApp Docs',
+  },
   description:
-    'Setup, configuration, and deployment docs for the WaCRM template.',
+    'Setup, configuration, and deployment docs for the CRM Template for WhatsApp.',
 }
 
 export default async function DocsLayout({
diff --git a/src/app/docs/page.tsx b/src/app/docs/page.tsx
index ae475ca..e3ee7a3 100644
--- a/src/app/docs/page.tsx
+++ b/src/app/docs/page.tsx
@@ -16,7 +16,7 @@ export default async function DocsIndexPage() {
         Documentation
       </p>
       <h1 className="mt-2 text-3xl font-bold tracking-tight text-white sm:text-4xl">
-        Self-host WaCRM end to end
+        Self-host the CRM template for WhatsApp end to end
       </h1>
       <p className="mt-4 text-base leading-relaxed text-slate-400">
         Everything you need to take the template from a fresh fork to a
diff --git a/src/app/icon.tsx b/src/app/icon.tsx
index 7304679..e083ff3 100644
--- a/src/app/icon.tsx
+++ b/src/app/icon.tsx
@@ -1,6 +1,6 @@
 import { ImageResponse } from "next/og";
 
-// Replaces the default Next.js favicon with the WaCRM mark — emerald
+// Replaces the default Next.js favicon with the brand mark — emerald
 // rounded square + white chat-bubble glyph — matching the sidebar
 // logo in `src/components/layout/sidebar.tsx`. Next.js renders this
 // at build time and auto-injects <link rel="icon"> into <head>.
diff --git a/src/app/robots.ts b/src/app/robots.ts
index ad1e62e..73543ab 100644
--- a/src/app/robots.ts
+++ b/src/app/robots.ts
@@ -5,7 +5,7 @@ import { SITE_URL } from '@/lib/seo/site-config'
  * robots.txt served at /robots.txt. We explicitly disallow every
  * gated area so crawlers don't spend their budget on pages they'll
  * bounce off. Auth pages are closed off too — no SEO value, and
- * we don't want "Sign in to WaCRM" competing with the landing page
+ * we don't want a "Sign in" page competing with the landing page
  * in SERPs.
  */
 export default function robots(): MetadataRoute.Robots {
diff --git a/src/components/docs/shell.tsx b/src/components/docs/shell.tsx
index f866305..5f97f3c 100644
--- a/src/components/docs/shell.tsx
+++ b/src/components/docs/shell.tsx
@@ -32,11 +32,17 @@ export function DocsShell({ pages, children }: DocsShellProps) {
             >
               {mobileOpen ? <X className="h-5 w-5" /> : <Menu className="h-5 w-5" />}
             </button>
-            <Link href="/" className="flex items-center gap-2" aria-label="WaCRM home">
+            <Link
+              href="/"
+              className="flex items-center gap-2"
+              aria-label="CRM Template for WhatsApp home"
+            >
               <span className="flex h-8 w-8 items-center justify-center rounded-lg bg-emerald-500">
                 <MessageSquare className="h-4 w-4 text-white" />
               </span>
-              <span className="text-lg font-semibold text-white">WaCRM</span>
+              <span className="text-sm font-semibold text-white">
+                CRM Template for WhatsApp
+              </span>
               <span className="hidden rounded-md border border-slate-700 bg-slate-900 px-1.5 py-0.5 text-[10px] font-semibold uppercase tracking-wider text-slate-400 sm:inline-block">
                 Docs
               </span>
diff --git a/src/components/landing/features-grid.tsx b/src/components/landing/features-grid.tsx
index 8c25195..ab75401 100644
--- a/src/components/landing/features-grid.tsx
+++ b/src/components/landing/features-grid.tsx
@@ -70,7 +70,7 @@ export function FeaturesGrid() {
       <SectionHeader
         eyebrow="Everything you need"
         title="One toolkit for your WhatsApp business"
-        description="Stop stitching together an inbox, a spreadsheet, and a broadcast tool. WaCRM brings them together — and talks to WhatsApp natively."
+        description="Stop stitching together an inbox, a spreadsheet, and a broadcast tool. This CRM template for WhatsApp brings them together — and talks to WhatsApp natively."
       />
 
       <div className="grid grid-cols-1 gap-5 sm:grid-cols-2 lg:grid-cols-3">
diff --git a/src/components/landing/footer.tsx b/src/components/landing/footer.tsx
index 4dd9af4..9e0037e 100644
--- a/src/components/landing/footer.tsx
+++ b/src/components/landing/footer.tsx
@@ -7,11 +7,17 @@ export function Footer() {
     <footer className="border-t border-slate-800 bg-slate-950">
       <div className="mx-auto grid w-full max-w-7xl grid-cols-2 gap-8 px-6 py-12 sm:grid-cols-5">
         <div className="col-span-2 sm:col-span-2">
-          <Link href="/" className="flex items-center gap-2" aria-label="WaCRM home">
+          <Link
+            href="/"
+            className="flex items-center gap-2"
+            aria-label="CRM Template for WhatsApp home"
+          >
             <span className="flex h-8 w-8 items-center justify-center rounded-lg bg-emerald-500">
               <MessageSquare className="h-4 w-4 text-white" />
             </span>
-            <span className="text-lg font-semibold text-white">WaCRM</span>
+            <span className="text-sm font-semibold text-white">
+              CRM Template for WhatsApp
+            </span>
           </Link>
           <p className="mt-3 max-w-sm text-sm text-slate-500">
             One toolkit for your WhatsApp business — shared inbox, pipelines,
@@ -58,7 +64,7 @@ export function Footer() {
 
       <div className="border-t border-slate-900">
         <div className="mx-auto flex w-full max-w-7xl flex-col items-start justify-between gap-3 px-6 py-5 text-xs text-slate-500 sm:flex-row sm:items-center">
-          <span>© {year} WaCRM. All rights reserved.</span>
+          <span>© {year} CRM Template for WhatsApp. All rights reserved.</span>
           <span>Built on the official WhatsApp Business API.</span>
         </div>
       </div>
diff --git a/src/components/landing/mock/analytics-mock.tsx b/src/components/landing/mock/analytics-mock.tsx
index 6adbfd1..7c1bca9 100644
--- a/src/components/landing/mock/analytics-mock.tsx
+++ b/src/components/landing/mock/analytics-mock.tsx
@@ -27,7 +27,9 @@ export function AnalyticsMock() {
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
-        <span className="ml-3 text-[10px] text-slate-500">Dashboard — WaCRM</span>
+        <span className="ml-3 text-[10px] text-slate-500">
+          Dashboard — CRM Template for WhatsApp
+        </span>
       </div>
 
       <div className="space-y-3 p-4">
diff --git a/src/components/landing/mock/automation-mock.tsx b/src/components/landing/mock/automation-mock.tsx
index 0d90678..a39189b 100644
--- a/src/components/landing/mock/automation-mock.tsx
+++ b/src/components/landing/mock/automation-mock.tsx
@@ -47,7 +47,9 @@ export function AutomationMock() {
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
-        <span className="ml-3 text-[10px] text-slate-500">Automations — WaCRM</span>
+        <span className="ml-3 text-[10px] text-slate-500">
+          Automations — CRM Template for WhatsApp
+        </span>
       </div>
 
       {/* Dotted canvas — matches the real flow builder's background. */}
diff --git a/src/components/landing/mock/inbox-mock.tsx b/src/components/landing/mock/inbox-mock.tsx
index f9df75a..41f480e 100644
--- a/src/components/landing/mock/inbox-mock.tsx
+++ b/src/components/landing/mock/inbox-mock.tsx
@@ -14,7 +14,9 @@ export function InboxMock() {
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
-        <span className="ml-3 text-[10px] text-slate-500">Inbox — WaCRM</span>
+        <span className="ml-3 text-[10px] text-slate-500">
+          Inbox — CRM Template for WhatsApp
+        </span>
       </div>
 
       <div className="grid grid-cols-[180px_1fr] lg:grid-cols-[220px_1fr]">
diff --git a/src/components/landing/mock/pipeline-mock.tsx b/src/components/landing/mock/pipeline-mock.tsx
index d9bd575..bcc8bba 100644
--- a/src/components/landing/mock/pipeline-mock.tsx
+++ b/src/components/landing/mock/pipeline-mock.tsx
@@ -34,7 +34,9 @@ export function PipelineMock() {
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
         <span className="h-2.5 w-2.5 rounded-full bg-slate-700" />
-        <span className="ml-3 text-[10px] text-slate-500">Pipelines — WaCRM</span>
+        <span className="ml-3 text-[10px] text-slate-500">
+          Pipelines — CRM Template for WhatsApp
+        </span>
       </div>
 
       <div className="grid grid-cols-3 gap-3 p-4">
diff --git a/src/components/landing/nav.tsx b/src/components/landing/nav.tsx
index 9ecd0f4..6ce6030 100644
--- a/src/components/landing/nav.tsx
+++ b/src/components/landing/nav.tsx
@@ -60,11 +60,17 @@ export function LandingNav() {
       )}
     >
       <div className="mx-auto flex h-16 w-full max-w-7xl items-center justify-between px-6">
-        <Link href="/" className="flex items-center gap-2" aria-label="WaCRM home">
+        <Link
+          href="/"
+          className="flex items-center gap-2"
+          aria-label="CRM Template for WhatsApp home"
+        >
           <span className="flex h-8 w-8 items-center justify-center rounded-lg bg-emerald-500">
             <MessageSquare className="h-4 w-4 text-white" />
           </span>
-          <span className="text-lg font-semibold text-white">WaCRM</span>
+          <span className="text-sm font-semibold text-white">
+            CRM Template for WhatsApp
+          </span>
         </Link>
 
         <nav className="hidden items-center gap-8 md:flex">
diff --git a/src/components/landing/open-source.tsx b/src/components/landing/open-source.tsx
index eaa2eab..72e8f3d 100644
--- a/src/components/landing/open-source.tsx
+++ b/src/components/landing/open-source.tsx
@@ -12,7 +12,7 @@ export function OpenSource() {
       <SectionHeader
         eyebrow="Open source"
         title="Fork it, brand it, host it"
-        description="WaCRM is a template you can take and make your own. Grab the source on GitHub and self-host — we recommend Hostinger Managed Node.js Hosting for a zero-ops deploy."
+        description="This CRM template for WhatsApp is a template you can take and make your own. Grab the source on GitHub and self-host — we recommend Hostinger Managed Node.js Hosting for a zero-ops deploy."
       />
 
       <div className="mx-auto grid max-w-5xl grid-cols-1 gap-5 md:grid-cols-2">
@@ -55,7 +55,7 @@ export function OpenSource() {
           </h3>
           <p className="mt-1.5 text-sm leading-relaxed text-slate-400">
             Best fit for this template — connect your forked repo to
-            Managed Node.js Hosting and WaCRM is live in a few minutes. No
+            Managed Node.js Hosting and your CRM is live in a few minutes. No
             servers to patch.
           </p>
           <span className="mt-5 inline-flex items-center gap-1.5 text-sm font-medium text-emerald-400 transition-colors group-hover:text-emerald-300">
diff --git a/src/components/layout/sidebar.tsx b/src/components/layout/sidebar.tsx
index 4bf91a8..f3c4297 100644
--- a/src/components/layout/sidebar.tsx
+++ b/src/components/layout/sidebar.tsx
@@ -114,7 +114,9 @@ export function Sidebar({ open = false, onClose }: SidebarProps) {
             <div className="flex h-8 w-8 items-center justify-center rounded-lg bg-emerald-500">
               <MessageSquare className="h-4 w-4 text-white" />
             </div>
-            <span className="text-lg font-semibold text-white">WaCRM</span>
+            <span className="text-sm font-semibold text-white">
+              CRM Template for WhatsApp
+            </span>
           </Link>
           <button
             type="button"
diff --git a/src/components/settings/profile-form.tsx b/src/components/settings/profile-form.tsx
index 773a3c5..3a36bc5 100644
--- a/src/components/settings/profile-form.tsx
+++ b/src/components/settings/profile-form.tsx
@@ -214,7 +214,7 @@ export function ProfileForm() {
       <CardHeader>
         <CardTitle className="text-white">Profile</CardTitle>
         <CardDescription className="text-slate-400">
-          How you show up across WaCRM. Your avatar and name appear in the
+          How you show up across the app. Your avatar and name appear in the
           header, sidebar, and anywhere your teammates see you.
         </CardDescription>
       </CardHeader>
diff --git a/src/components/settings/sessions-card.tsx b/src/components/settings/sessions-card.tsx
index 20306c2..c250211 100644
--- a/src/components/settings/sessions-card.tsx
+++ b/src/components/settings/sessions-card.tsx
@@ -56,9 +56,8 @@ export function SessionsCard() {
             Active sessions
           </CardTitle>
           <CardDescription className="text-slate-400">
-            Sign out of every device where you&apos;re logged in to WaCRM —
-            including this one. Useful if you lost a laptop or shared your
-            password.
+            Sign out of every device where you&apos;re logged in — including
+            this one. Useful if you lost a laptop or shared your password.
           </CardDescription>
         </CardHeader>
         <CardContent>
diff --git a/src/lib/docs/content.ts b/src/lib/docs/content.ts
index 5067295..e785768 100644
--- a/src/lib/docs/content.ts
+++ b/src/lib/docs/content.ts
@@ -22,7 +22,7 @@ const ORDER: Record<string, { order: number; section: string; description: strin
   'getting-started': {
     order: 1,
     section: 'Setup',
-    description: 'Fork, install, run WaCRM locally in about 15 minutes.',
+    description: 'Fork, install, run the template locally in about 15 minutes.',
   },
   'supabase-setup': {
     order: 2,
@@ -37,12 +37,12 @@ const ORDER: Record<string, { order: number; section: string; description: strin
   'environment-variables': {
     order: 4,
     section: 'Setup',
-    description: 'Full reference for every env var WaCRM reads.',
+    description: 'Full reference for every env var the app reads.',
   },
   'deployment-hostinger': {
     order: 5,
     section: 'Deploy',
-    description: 'Ship WaCRM on Hostinger Managed Node.js Hosting.',
+    description: 'Ship the template on Hostinger Managed Node.js Hosting.',
   },
   'automations-and-cron': {
     order: 6,
diff --git a/src/lib/seo/faq-data.ts b/src/lib/seo/faq-data.ts
index 0ffca09..c1aeae0 100644
--- a/src/lib/seo/faq-data.ts
+++ b/src/lib/seo/faq-data.ts
@@ -11,7 +11,7 @@ export interface FaqItem {
 export const FAQ_ITEMS: FaqItem[] = [
   {
     q: 'Do I need my own WhatsApp Business API access?',
-    a: 'Yes. WaCRM plugs into your existing Meta WhatsApp Business setup — you bring the phone number and access token, we provide the CRM tooling around it. Any Meta-approved BSP (Business Solution Provider) works.',
+    a: 'Yes. This CRM template for WhatsApp plugs into your existing Meta WhatsApp Business setup — you bring the phone number and access token, we provide the CRM tooling around it. Any Meta-approved BSP (Business Solution Provider) works.',
   },
   {
     q: 'Can my whole team share one WhatsApp number?',
diff --git a/src/lib/seo/site-config.ts b/src/lib/seo/site-config.ts
index cacccf7..7fda9fc 100644
--- a/src/lib/seo/site-config.ts
+++ b/src/lib/seo/site-config.ts
@@ -9,13 +9,13 @@
 export const SITE_URL =
   process.env.NEXT_PUBLIC_SITE_URL?.replace(/\/$/, '') || 'https://wacrm.tech'
 
-export const SITE_NAME = 'WaCRM'
+export const SITE_NAME = 'CRM Template for WhatsApp'
 
 export const SITE_TAGLINE = 'Run your WhatsApp business from one inbox'
 
 /** Default description — reused by layout metadata and structured data. */
 export const SITE_DESCRIPTION =
-  'WaCRM is a WhatsApp CRM for small teams: shared inbox, contact hub, sales pipelines, broadcasts, and no-code automations — built on the official WhatsApp Business API.'
+  'A CRM template for WhatsApp built for small teams: shared inbox, contact hub, sales pipelines, broadcasts, and no-code automations — built on the official WhatsApp Business API.'
 
 /**
  * Keyword targets. Search engines largely ignore the meta keywords
@@ -40,7 +40,7 @@ export const OG_IMAGE_ALT = `${SITE_NAME} — ${SITE_TAGLINE}`
 /** Organization info surfaced in JSON-LD. */
 export const ORG_INFO = {
   name: SITE_NAME,
-  legalName: 'WaCRM',
+  legalName: 'CRM Template for WhatsApp',
   url: SITE_URL,
   logo: `${SITE_URL}/icon`,
 }