diff --git a/messages/en.json b/messages/en.json
index 1e7b98f..6817727 100644
--- a/messages/en.json
+++ b/messages/en.json
@@ -193,7 +193,16 @@
       "sendTemplate": "Send template",
       "draftWithAI": "Draft a reply with AI",
       "addCaption": "Add a caption…",
-      "removeAttachment": "Remove attachment"
+      "removeAttachment": "Remove attachment",
+      "moreActions": "More",
+      "interactiveMessage": "Interactive message",
+      "quickReplies": "Quick replies",
+      "quickRepliesEmpty": "No quick replies yet. Add some in Settings → Quick replies.",
+      "saveAsQuickReply": "Save as quick reply",
+      "send": "Send",
+      "quickReplyNamePrompt": "Name this quick reply:",
+      "quickReplySaved": "Saved as a quick reply.",
+      "quickReplySaveError": "Couldn't save the quick reply."
     },
     "bubble": {
       "photo": "Photo",
@@ -814,6 +823,8 @@
     "builder": {
       "steps": {
         "send_message": "Send Message",
+        "send_buttons": "Send Buttons",
+        "send_list": "Send List",
         "send_template": "Send Template",
         "add_tag": "Add Tag",
         "remove_tag": "Remove Tag",
@@ -838,6 +849,10 @@
           "label": "Keyword Match",
           "hint": "Message contains specific keyword(s)"
         },
+        "interactive_reply": {
+          "label": "Button / List Reply",
+          "hint": "Customer taps a button or list row whose id matches — chain menus across automations"
+        },
         "new_contact_created": {
           "label": "New Contact Created",
           "hint": "When a contact is auto-created from an incoming message"
@@ -859,6 +874,9 @@
       "triggerType": "Trigger type",
       "keywords": "Keywords",
       "keywordsHint": "Comma-separated list (e.g. hello, help, buy)",
+      "replyIds": "Reply IDs",
+      "replyIdsHint": "yes, no, more_info",
+      "replyIdsHelp": "Comma-separated button/list-row ids to match, exact. Use the same ids you set on a Send Buttons / Send List step.",
       "schedule": "Schedule",
       "scheduleHint": "Cron expression (e.g. 0 9 * * 1-5)",
       "active": "Active",
diff --git a/src/app/(dashboard)/settings/page.tsx b/src/app/(dashboard)/settings/page.tsx
index 2954666..97d192b 100644
--- a/src/app/(dashboard)/settings/page.tsx
+++ b/src/app/(dashboard)/settings/page.tsx
@@ -13,6 +13,7 @@ import { SecurityPanel } from '@/components/settings/security-panel';
 import { AppearancePanel } from '@/components/settings/appearance-panel';
 import { WhatsAppConfig } from '@/components/settings/whatsapp-config';
 import { TemplateManager } from '@/components/settings/template-manager';
+import { QuickRepliesManager } from '@/components/settings/quick-replies-manager';
 import { FieldsAndTagsPanel } from '@/components/settings/fields-and-tags-panel';
 import { DealsSettings } from '@/components/settings/deals-settings';
 import { MembersTab } from '@/components/settings/members-tab';
@@ -59,6 +60,7 @@ export default function SettingsPage() {
     appearance: <AppearancePanel />,
     whatsapp: <WhatsAppConfig />,
     templates: <TemplateManager />,
+    'quick-replies': <QuickRepliesManager />,
     fields: <FieldsAndTagsPanel />,
     deals: <DealsSettings />,
     members: <MembersTab />,
diff --git a/src/app/api/quick-replies/[id]/route.ts b/src/app/api/quick-replies/[id]/route.ts
new file mode 100644
index 0000000..d29258f
--- /dev/null
+++ b/src/app/api/quick-replies/[id]/route.ts
@@ -0,0 +1,103 @@
+import { NextResponse } from 'next/server'
+import { requireRole, toErrorResponse } from '@/lib/auth/account'
+import { supabaseAdmin } from '@/lib/automations/admin-client'
+import { validateInteractivePayload } from '@/lib/whatsapp/interactive'
+
+// Update / delete a single quick reply. Quick replies are account-
+// shared, so every mutation is scoped by `account_id` (the service-role
+// client bypasses the agent-gated RLS, so both the role check and the
+// account scope are enforced here).
+
+export async function PATCH(
+  request: Request,
+  { params }: { params: Promise<{ id: string }> },
+) {
+  const { id } = await params
+  let ctx
+  try {
+    ctx = await requireRole('agent')
+  } catch (err) {
+    return toErrorResponse(err)
+  }
+
+  const body = await request.json().catch(() => null)
+  if (!body) return NextResponse.json({ error: 'Invalid JSON' }, { status: 400 })
+
+  const update: Record<string, unknown> = {}
+  if (typeof body.title === 'string') {
+    const title = body.title.trim()
+    if (!title) return NextResponse.json({ error: 'title cannot be empty' }, { status: 400 })
+    update.title = title
+  }
+
+  // When `kind` is supplied (e.g. the editor flips Text ↔ Interactive), it
+  // drives which content column is authoritative and the other is cleared —
+  // otherwise a switched row keeps a stale payload the picker mis-routes on.
+  if ('kind' in body) {
+    if (body.kind !== 'text' && body.kind !== 'interactive') {
+      return NextResponse.json({ error: 'kind must be "text" or "interactive"' }, { status: 400 })
+    }
+    update.kind = body.kind
+    if (body.kind === 'interactive') {
+      const result = validateInteractivePayload(body.interactive_payload)
+      if (!result.ok) return NextResponse.json({ error: result.error }, { status: 400 })
+      update.interactive_payload = body.interactive_payload
+      update.content_text = null
+    } else {
+      const text = typeof body.content_text === 'string' ? body.content_text : ''
+      if (!text.trim()) {
+        return NextResponse.json(
+          { error: 'content_text is required for text quick replies' },
+          { status: 400 },
+        )
+      }
+      update.content_text = text
+      update.interactive_payload = null
+    }
+  } else {
+    // No kind change — allow partial edits of whichever field the row uses.
+    if ('content_text' in body) update.content_text = body.content_text ?? null
+    if ('interactive_payload' in body) {
+      if (body.interactive_payload != null) {
+        const result = validateInteractivePayload(body.interactive_payload)
+        if (!result.ok) {
+          return NextResponse.json({ error: result.error }, { status: 400 })
+        }
+      }
+      update.interactive_payload = body.interactive_payload ?? null
+    }
+  }
+
+  if (Object.keys(update).length === 0) {
+    return NextResponse.json({ ok: true })
+  }
+
+  const { error } = await supabaseAdmin()
+    .from('quick_replies')
+    .update(update)
+    .eq('id', id)
+    .eq('account_id', ctx.accountId)
+  if (error) return NextResponse.json({ error: error.message }, { status: 500 })
+  return NextResponse.json({ ok: true })
+}
+
+export async function DELETE(
+  _request: Request,
+  { params }: { params: Promise<{ id: string }> },
+) {
+  const { id } = await params
+  let ctx
+  try {
+    ctx = await requireRole('agent')
+  } catch (err) {
+    return toErrorResponse(err)
+  }
+
+  const { error } = await supabaseAdmin()
+    .from('quick_replies')
+    .delete()
+    .eq('id', id)
+    .eq('account_id', ctx.accountId)
+  if (error) return NextResponse.json({ error: error.message }, { status: 500 })
+  return NextResponse.json({ ok: true })
+}
diff --git a/src/app/api/quick-replies/route.ts b/src/app/api/quick-replies/route.ts
new file mode 100644
index 0000000..1e7b697
--- /dev/null
+++ b/src/app/api/quick-replies/route.ts
@@ -0,0 +1,80 @@
+import { NextResponse } from 'next/server'
+import { getCurrentAccount, requireRole, toErrorResponse } from '@/lib/auth/account'
+import { supabaseAdmin } from '@/lib/automations/admin-client'
+import { validateInteractivePayload } from '@/lib/whatsapp/interactive'
+
+// Quick replies — reusable snippets (plain text or a saved interactive
+// message) shared across the account. GET lists; POST creates. Mirrors
+// the automations route: RLS-scoped read via the user client, service-
+// role write after an explicit role check.
+
+export async function GET() {
+  try {
+    const { supabase } = await getCurrentAccount()
+    // RLS (quick_replies_select) scopes to the caller's account.
+    const { data, error } = await supabase
+      .from('quick_replies')
+      .select('*')
+      .order('created_at', { ascending: false })
+    if (error) return NextResponse.json({ error: error.message }, { status: 500 })
+    return NextResponse.json({ quick_replies: data ?? [] })
+  } catch (err) {
+    return toErrorResponse(err)
+  }
+}
+
+export async function POST(request: Request) {
+  let ctx
+  try {
+    ctx = await requireRole('agent')
+  } catch (err) {
+    return toErrorResponse(err)
+  }
+
+  const body = await request.json().catch(() => null)
+  if (!body) return NextResponse.json({ error: 'Invalid JSON' }, { status: 400 })
+
+  const title = typeof body.title === 'string' ? body.title.trim() : ''
+  const kind = body.kind === 'interactive' ? 'interactive' : 'text'
+  if (!title) {
+    return NextResponse.json({ error: 'title is required' }, { status: 400 })
+  }
+
+  let content_text: string | null = null
+  let interactive_payload: unknown = null
+
+  if (kind === 'interactive') {
+    const result = validateInteractivePayload(body.interactive_payload)
+    if (!result.ok) {
+      return NextResponse.json({ error: result.error }, { status: 400 })
+    }
+    interactive_payload = body.interactive_payload
+  } else {
+    const text = typeof body.content_text === 'string' ? body.content_text : ''
+    if (!text.trim()) {
+      return NextResponse.json(
+        { error: 'content_text is required for text quick replies' },
+        { status: 400 },
+      )
+    }
+    content_text = text
+  }
+
+  const { data, error } = await supabaseAdmin()
+    .from('quick_replies')
+    .insert({
+      account_id: ctx.accountId,
+      user_id: ctx.userId,
+      title,
+      kind,
+      content_text,
+      interactive_payload,
+    })
+    .select()
+    .single()
+
+  if (error) {
+    return NextResponse.json({ error: error.message }, { status: 500 })
+  }
+  return NextResponse.json({ quick_reply: data }, { status: 201 })
+}
diff --git a/src/app/api/v1/messages/route.ts b/src/app/api/v1/messages/route.ts
index f10937c..380d45f 100644
--- a/src/app/api/v1/messages/route.ts
+++ b/src/app/api/v1/messages/route.ts
@@ -39,6 +39,7 @@ import {
   validateSendMessageParams,
   SendMessageError,
 } from '@/lib/whatsapp/send-message';
+import type { InteractiveMessagePayload } from '@/lib/whatsapp/interactive';
 
 export async function POST(request: Request) {
   try {
@@ -79,11 +80,19 @@ export async function POST(request: Request) {
     // Validate the message shape BEFORE resolveConversationByPhone
     // finds-or-creates a contact + conversation, so a bad payload 400s
     // without leaving an orphan contact/conversation behind.
+    // Validated by `validateSendMessageParams` below; the cast just bridges
+    // the untyped JSON body to the send-core param type.
+    const interactivePayload =
+      body.interactive_payload && typeof body.interactive_payload === 'object'
+        ? (body.interactive_payload as InteractiveMessagePayload)
+        : null;
+
     validateSendMessageParams({
       messageType: type,
       contentText: typeof body.text === 'string' ? body.text : null,
       mediaUrl: typeof body.media_url === 'string' ? body.media_url : null,
       templateName: typeof template?.name === 'string' ? template.name : null,
+      interactivePayload,
     });
 
     // Find-or-create the conversation for this phone, then send. Both
@@ -110,6 +119,7 @@ export async function POST(request: Request) {
           typeof template?.language === 'string' ? template.language : null,
         templateParams,
         templateMessageParams,
+        interactivePayload,
         replyToMessageId:
           typeof body.reply_to_message_id === 'string'
             ? body.reply_to_message_id
diff --git a/src/app/api/whatsapp/send/route.ts b/src/app/api/whatsapp/send/route.ts
index cd9eac2..085add6 100644
--- a/src/app/api/whatsapp/send/route.ts
+++ b/src/app/api/whatsapp/send/route.ts
@@ -75,6 +75,7 @@ export async function POST(request: Request) {
       template_language,
       template_params,
       template_message_params,
+      interactive_payload,
       reply_to_message_id,
     } = body
 
@@ -97,6 +98,7 @@ export async function POST(request: Request) {
         contentText: content_text,
         mediaUrl: media_url,
         templateName: template_name,
+        interactivePayload: interactive_payload,
       })
     } catch (err) {
       if (err instanceof SendMessageError) {
@@ -180,6 +182,7 @@ export async function POST(request: Request) {
         templateLanguage: template_language,
         templateParams: template_params,
         templateMessageParams: template_message_params,
+        interactivePayload: interactive_payload,
         replyToMessageId: reply_to_message_id,
       })
 
diff --git a/src/app/api/whatsapp/webhook/route.ts b/src/app/api/whatsapp/webhook/route.ts
index 3e6de50..d1c1472 100644
--- a/src/app/api/whatsapp/webhook/route.ts
+++ b/src/app/api/whatsapp/webhook/route.ts
@@ -759,11 +759,19 @@ async function processMessage(
     | 'first_inbound_message'
     | 'new_message_received'
     | 'keyword_match'
+    | 'interactive_reply'
   )[] = []
   // Content-level triggers are suppressed when a flow consumed the
   // message — see the comment block above.
   if (!flowConsumed) {
     automationTriggers.push('new_message_received', 'keyword_match')
+    // Interactive tap → fire the interactive_reply trigger too (only
+    // meaningful when a button/list reply actually arrived). Enables
+    // automation-only chained menus; when a Flow owns the menu it will
+    // have consumed the reply and this is skipped.
+    if (interactiveReplyId) {
+      automationTriggers.push('interactive_reply')
+    }
   }
   // new_contact_created fires only when the webhook just auto-created the
   // contact row. first_inbound_message fires whenever this is the contact's
@@ -781,6 +789,9 @@ async function processMessage(
       context: {
         message_text: inboundText,
         conversation_id: conversation.id,
+        // Only set on interactive taps; drives the interactive_reply
+        // trigger's exact-id match.
+        interactive_reply_id: interactiveReplyId ?? undefined,
       },
     }).catch((err) => console.error('[automations] dispatch failed:', err))
   }
diff --git a/src/components/automations/automation-builder.tsx b/src/components/automations/automation-builder.tsx
index d887b35..9c4b8e0 100644
--- a/src/components/automations/automation-builder.tsx
+++ b/src/components/automations/automation-builder.tsx
@@ -31,6 +31,8 @@ import {
   Loader2,
   ArrowDown,
   ArrowUp,
+  MousePointerClick,
+  List,
 } from "lucide-react"
 
 import { Button } from "@/components/ui/button"
@@ -48,10 +50,17 @@ import type {
   AutomationStepType,
   AutomationTriggerType,
   CustomField,
+  InteractiveMessagePayload,
   KeywordMatchTriggerConfig,
   MessageTemplate,
   Tag as TagRecord,
 } from "@/types"
+import {
+  InteractiveBuilder,
+  blankButtonsPayload,
+  blankListPayload,
+} from "@/components/interactive/interactive-builder"
+import { interactivePayloadPreviewText } from "@/lib/whatsapp/interactive"
 import { createClient } from "@/lib/supabase/client"
 import { cn } from "@/lib/utils"
 
@@ -90,6 +99,8 @@ interface StepMeta {
 
 const STEP_META: Record<AutomationStepType, StepMeta> = {
   send_message: { label: "send_message", icon: MessageSquare, border: "border-l-primary" },
+  send_buttons: { label: "send_buttons", icon: MousePointerClick, border: "border-l-primary" },
+  send_list: { label: "send_list", icon: List, border: "border-l-primary" },
   send_template: { label: "send_template", icon: FileText, border: "border-l-primary" },
   add_tag: { label: "add_tag", icon: Tag, border: "border-l-primary" },
   remove_tag: { label: "remove_tag", icon: TagIcon, border: "border-l-primary" },
@@ -104,6 +115,8 @@ const STEP_META: Record<AutomationStepType, StepMeta> = {
 
 const ADDABLE_STEPS: AutomationStepType[] = [
   "send_message",
+  "send_buttons",
+  "send_list",
   "send_template",
   "add_tag",
   "remove_tag",
@@ -120,6 +133,7 @@ const TRIGGER_OPTIONS: { value: AutomationTriggerType }[] = [
   { value: "new_message_received" },
   { value: "first_inbound_message" },
   { value: "keyword_match" },
+  { value: "interactive_reply" },
   { value: "new_contact_created" },
   { value: "conversation_assigned" },
   { value: "tag_added" },
@@ -135,10 +149,26 @@ function cid(): string {
   )
 }
 
+// The send_buttons / send_list step_config IS an InteractiveMessagePayload,
+// but step_config is typed generically as Record<string, unknown>. These two
+// helpers hold the single unavoidable structural cast in one place so a
+// payload-shape change has one seam to update instead of four scattered
+// `as unknown as` sites.
+function toStepConfig(p: InteractiveMessagePayload): Record<string, unknown> {
+  return p as unknown as Record<string, unknown>
+}
+function asInteractive(cfg: Record<string, unknown>): InteractiveMessagePayload {
+  return cfg as unknown as InteractiveMessagePayload
+}
+
 function blankConfig(type: AutomationStepType): Record<string, unknown> {
   switch (type) {
     case "send_message":
       return { text: "" }
+    case "send_buttons":
+      return toStepConfig(blankButtonsPayload())
+    case "send_list":
+      return toStepConfig(blankListPayload())
     case "send_template":
       return { template_name: "", language: "en_US" }
     case "add_tag":
@@ -815,6 +845,9 @@ function TriggerCard({
                 t={t}
               />
             )}
+            {type === "interactive_reply" && (
+              <InteractiveReplyConfig config={config} onChange={onConfigChange} t={t} />
+            )}
             {type === "tag_added" && (
               <div>
                 <label className="mb-1 block text-xs font-medium text-muted-foreground">
@@ -928,6 +961,52 @@ function KeywordMatchConfig({
   )
 }
 
+function InteractiveReplyConfig({
+  config,
+  onChange,
+  t,
+}: {
+  config: Record<string, unknown>
+  onChange: (c: Record<string, unknown>) => void
+  t: ReturnType<typeof useTranslations>
+}) {
+  const ids = (config?.reply_ids as string[] | undefined) ?? []
+  // Same local-draft-then-commit pattern as KeywordMatchConfig so
+  // commas + spaces survive keystrokes.
+  const [draft, setDraft] = useState(ids.join(", "))
+
+  function commit() {
+    const parsed = draft
+      .split(",")
+      .map((s) => s.trim())
+      .filter(Boolean)
+    setDraft(parsed.join(", "))
+    onChange({ ...config, reply_ids: parsed })
+  }
+
+  return (
+    <div>
+      <label className="mb-1 block text-xs font-medium text-muted-foreground">
+        {t("replyIds")}
+      </label>
+      <Input
+        value={draft}
+        onChange={(e) => setDraft(e.target.value)}
+        onBlur={commit}
+        onKeyDown={(e) => {
+          if (e.key === "Enter") {
+            e.preventDefault()
+            commit()
+          }
+        }}
+        placeholder={t("replyIdsHint")}
+        className="bg-muted font-mono text-foreground"
+      />
+      <p className="mt-1 text-[11px] text-muted-foreground">{t("replyIdsHelp")}</p>
+    </div>
+  )
+}
+
 // ------------------------------------------------------------
 // Step list + card + connectors
 // ------------------------------------------------------------
@@ -1213,6 +1292,18 @@ function StepEditor({
           />
         </FieldBlock>
       )
+    case "send_buttons":
+    case "send_list":
+      // The whole step_config IS the interactive payload; the shared
+      // builder edits it in place (and enforces Meta's limits + preview).
+      return (
+        <InteractiveBuilder
+          value={asInteractive(cfg)}
+          onChange={(payload) =>
+            onChange({ ...step, step_config: toStepConfig(payload) })
+          }
+        />
+      )
     case "send_template":
       return (
         <SendTemplateFields
@@ -1419,6 +1510,9 @@ function previewFor(step: BuilderStep): string {
   switch (step.step_type) {
     case "send_message":
       return (step.step_config.text as string) || "no text yet"
+    case "send_buttons":
+    case "send_list":
+      return interactivePayloadPreviewText(asInteractive(step.step_config)) || "no body yet"
     case "send_template":
       return (step.step_config.template_name as string) || "pick a template"
     case "wait":
diff --git a/src/components/inbox/message-bubble.tsx b/src/components/inbox/message-bubble.tsx
index 80b8a9d..2332182 100644
--- a/src/components/inbox/message-bubble.tsx
+++ b/src/components/inbox/message-bubble.tsx
@@ -18,6 +18,7 @@ import {
 import { format } from "date-fns";
 import { ReplyQuote } from "./reply-quote";
 import { MessageReactions } from "./message-reactions";
+import { InteractivePreview } from "@/components/interactive/interactive-preview";
 import { useTranslations } from "next-intl";
 
 interface MessageBubbleProps {
@@ -216,21 +217,35 @@ function MessageContent({ message, t }: { message: Message, t: ReturnType<typeof
       );
 
     case "interactive": {
-      // Customer tapped a reply button or list row on a message the bot
-      // sent. We show the tapped option's title (already in content_text,
-      // set by parseMessageContent in the webhook) with a small affordance
-      // so agents reading the inbox can tell at a glance that this is a
-      // tap rather than the customer typing the same words.
+      // Three cases share content_type='interactive':
+      //  - OUTBOUND with payload (composer / automation / Flow send after
+      //    migration 035): render the buttons/list as they appear on the phone.
+      //  - INBOUND tap (customer chose an option, sender_type='customer'):
+      //    no payload; show the tapped option's title with a reply affordance
+      //    so agents can tell it's a tap, not the customer typing.
+      //  - OUTBOUND with NO payload (legacy bot/Flow sends from before
+      //    migration 035 backfilled the column): show the body text plainly —
+      //    it is our own message, NOT a customer tap.
+      if (message.interactive_payload) {
+        return <InteractivePreview payload={message.interactive_payload} />;
+      }
+      if (message.sender_type === "customer") {
+        return (
+          <div className="flex flex-col gap-0.5">
+            <span className="inline-flex items-center gap-1 text-[10px] font-medium uppercase tracking-wide text-muted-foreground">
+              <CornerDownLeft className="h-3 w-3" />
+              {t("buttonReply")}
+            </span>
+            <p className="whitespace-pre-wrap break-words text-sm">
+              {message.content_text || t("interactiveReply")}
+            </p>
+          </div>
+        );
+      }
       return (
-        <div className="flex flex-col gap-0.5">
-          <span className="inline-flex items-center gap-1 text-[10px] font-medium uppercase tracking-wide text-muted-foreground">
-            <CornerDownLeft className="h-3 w-3" />
-            {t("buttonReply")}
-          </span>
-          <p className="whitespace-pre-wrap break-words text-sm">
-            {message.content_text || t("interactiveReply")}
-          </p>
-        </div>
+        <p className="whitespace-pre-wrap break-words text-sm">
+          {message.content_text || t("interactiveReply")}
+        </p>
       );
     }
 
diff --git a/src/components/inbox/message-composer.tsx b/src/components/inbox/message-composer.tsx
index e13edec..7c13b21 100644
--- a/src/components/inbox/message-composer.tsx
+++ b/src/components/inbox/message-composer.tsx
@@ -19,6 +19,9 @@ import {
   X,
   Loader2,
   Sparkles,
+  Plus,
+  MessageSquareDashed,
+  Zap,
 } from "lucide-react";
 import { Button } from "@/components/ui/button";
 import { GatedButton } from "@/components/ui/gated-button";
@@ -28,6 +31,13 @@ import {
   DropdownMenuItem,
   DropdownMenuTrigger,
 } from "@/components/ui/dropdown-menu";
+import {
+  Dialog,
+  DialogContent,
+  DialogFooter,
+  DialogHeader,
+  DialogTitle,
+} from "@/components/ui/dialog";
 import { useCan } from "@/hooks/use-can";
 import { cn } from "@/lib/utils";
 import { toast } from "sonner";
@@ -38,6 +48,13 @@ import {
 } from "@/lib/storage/upload-media";
 import { ReplyQuote } from "./reply-quote";
 import { useTranslations } from "next-intl";
+import {
+  InteractiveBuilder,
+  blankButtonsPayload,
+} from "@/components/interactive/interactive-builder";
+import { validateInteractivePayload } from "@/lib/whatsapp/interactive";
+import type { InteractiveMessagePayload, QuickReply } from "@/types";
+import { QuickReplyPicker } from "./quick-reply-picker";
 
 /** Media content types an agent can send from the composer. */
 export type ComposerMediaKind = "image" | "video" | "document" | "audio";
@@ -97,6 +114,7 @@ interface MessageComposerProps {
   sessionExpired: boolean;
   onSend: (text: string, replyToId?: string) => void;
   onSendMedia: (payload: SendMediaPayload) => void;
+  onSendInteractive: (payload: InteractiveMessagePayload, replyToId?: string) => void;
   onOpenTemplates: () => void;
   replyTo?: ReplyDraft | null;
   onClearReply?: () => void;
@@ -118,6 +136,7 @@ export function MessageComposer({
   sessionExpired,
   onSend,
   onSendMedia,
+  onSendInteractive,
   onOpenTemplates,
   replyTo,
   onClearReply,
@@ -129,6 +148,13 @@ export function MessageComposer({
   const [drafting, setDrafting] = useState(false);
   const textareaRef = useRef<HTMLTextAreaElement>(null);
 
+  // Interactive-message builder dialog + quick-reply picker.
+  const [interactiveOpen, setInteractiveOpen] = useState(false);
+  const [interactivePayload, setInteractivePayload] =
+    useState<InteractiveMessagePayload>(blankButtonsPayload);
+  const [savingQuickReply, setSavingQuickReply] = useState(false);
+  const [quickReplyOpen, setQuickReplyOpen] = useState(false);
+
   // Media attachment state. `draft` holds an uploaded-but-not-yet-sent
   // attachment; `busy` covers the upload/transcode window.
   const [draft, setDraft] = useState<MediaDraft | null>(null);
@@ -272,6 +298,89 @@ export function MessageComposer({
     }
   }, [drafting, conversationId, adjustHeight]);
 
+  // ---- Interactive message + quick replies --------------------------
+
+  const openInteractiveBuilder = useCallback(
+    (seed?: InteractiveMessagePayload) => {
+      setInteractivePayload(seed ?? blankButtonsPayload());
+      setInteractiveOpen(true);
+    },
+    [],
+  );
+
+  const sendInteractive = useCallback(() => {
+    const result = validateInteractivePayload(interactivePayload);
+    if (!result.ok) {
+      toast.error(result.error);
+      return;
+    }
+    onSendInteractive(interactivePayload, replyTo?.id);
+    setInteractiveOpen(false);
+    onClearReply?.();
+  }, [interactivePayload, onSendInteractive, replyTo?.id, onClearReply]);
+
+  // Persist the current builder payload as a reusable interactive snippet.
+  const saveAsQuickReply = useCallback(async () => {
+    const result = validateInteractivePayload(interactivePayload);
+    if (!result.ok) {
+      toast.error(result.error);
+      return;
+    }
+    const title = window
+      .prompt(t("quickReplyNamePrompt"))
+      ?.trim();
+    if (!title) return;
+    setSavingQuickReply(true);
+    try {
+      const res = await fetch("/api/quick-replies", {
+        method: "POST",
+        headers: { "Content-Type": "application/json" },
+        body: JSON.stringify({
+          title,
+          kind: "interactive",
+          interactive_payload: interactivePayload,
+        }),
+      });
+      const data = await res.json().catch(() => ({}));
+      if (!res.ok) {
+        toast.error(data.error ?? t("quickReplySaveError"));
+        return;
+      }
+      toast.success(t("quickReplySaved"));
+    } catch {
+      toast.error(t("quickReplySaveError"));
+    } finally {
+      setSavingQuickReply(false);
+    }
+  }, [interactivePayload, t]);
+
+  // A picked quick reply: text fills the composer; interactive opens the
+  // builder pre-filled so the agent can tweak before sending.
+  const handlePickQuickReply = useCallback(
+    (qr: QuickReply) => {
+      setQuickReplyOpen(false);
+      if (qr.kind === "interactive" && qr.interactive_payload) {
+        openInteractiveBuilder(qr.interactive_payload);
+        return;
+      }
+      const body = qr.content_text ?? "";
+      // Separate the snippet from any existing draft with a newline so the
+      // words don't run together ("Thanks" + "we'll…" → "Thankswe'll…").
+      setText((prev) =>
+        prev && !/\s$/.test(prev) ? `${prev}\n${body}` : `${prev}${body}`,
+      );
+      requestAnimationFrame(() => {
+        adjustHeight();
+        const el = textareaRef.current;
+        if (el) {
+          el.focus();
+          el.setSelectionRange(el.value.length, el.value.length);
+        }
+      });
+    },
+    [openInteractiveBuilder, adjustHeight],
+  );
+
   // Upload a captured file to chat-media and stage it as a draft.
   const stageUpload = useCallback(
     async (kind: ComposerMediaKind, file: File) => {
@@ -560,6 +669,34 @@ export function MessageComposer({
             </DropdownMenuContent>
           </DropdownMenu>
 
+          {/* + menu — interactive messages + quick replies. Gated on the
+              24h window like free-form text (interactive requires it). */}
+          <DropdownMenu>
+            <DropdownMenuTrigger
+              disabled={inputsDisabled}
+              title={
+                readOnly
+                  ? t("readOnlyTitle")
+                  : inputsDisabled
+                    ? undefined
+                    : t("moreActions")
+              }
+              className="inline-flex h-9 w-9 shrink-0 items-center justify-center rounded-md p-0 text-muted-foreground hover:text-foreground disabled:cursor-not-allowed disabled:opacity-50"
+            >
+              <Plus className="h-4 w-4" />
+            </DropdownMenuTrigger>
+            <DropdownMenuContent align="start" className="border-border bg-popover">
+              <DropdownMenuItem onClick={() => openInteractiveBuilder()}>
+                <MessageSquareDashed className="mr-2 h-4 w-4" />
+                {t("interactiveMessage")}
+              </DropdownMenuItem>
+              <DropdownMenuItem onClick={() => setQuickReplyOpen(true)}>
+                <Zap className="mr-2 h-4 w-4" />
+                {t("quickReplies")}
+              </DropdownMenuItem>
+            </DropdownMenuContent>
+          </DropdownMenu>
+
           <GatedButton
             variant="ghost"
             size="sm"
@@ -634,6 +771,46 @@ export function MessageComposer({
           {t("draftHint")}
         </p>
       )}
+
+      {/* Interactive-message builder dialog. */}
+      <Dialog open={interactiveOpen} onOpenChange={setInteractiveOpen}>
+        <DialogContent className="sm:max-w-2xl">
+          <DialogHeader>
+            <DialogTitle>{t("interactiveMessage")}</DialogTitle>
+          </DialogHeader>
+          <div className="max-h-[70vh] overflow-y-auto">
+            <InteractiveBuilder
+              value={interactivePayload}
+              onChange={setInteractivePayload}
+            />
+          </div>
+          <DialogFooter>
+            <Button
+              variant="outline"
+              disabled={savingQuickReply}
+              onClick={saveAsQuickReply}
+            >
+              {savingQuickReply ? (
+                <Loader2 className="mr-1 h-4 w-4 animate-spin" />
+              ) : (
+                <Zap className="mr-1 h-4 w-4" />
+              )}
+              {t("saveAsQuickReply")}
+            </Button>
+            <Button onClick={sendInteractive}>
+              <Send className="mr-1 h-4 w-4" />
+              {t("send")}
+            </Button>
+          </DialogFooter>
+        </DialogContent>
+      </Dialog>
+
+      {/* Quick-reply picker. */}
+      <QuickReplyPicker
+        open={quickReplyOpen}
+        onOpenChange={setQuickReplyOpen}
+        onPick={handlePickQuickReply}
+      />
     </div>
   );
 }
diff --git a/src/components/inbox/message-thread.tsx b/src/components/inbox/message-thread.tsx
index 78c3376..6ff3c6a 100644
--- a/src/components/inbox/message-thread.tsx
+++ b/src/components/inbox/message-thread.tsx
@@ -15,6 +15,7 @@ import type {
   ConversationStatus,
   MessageTemplate,
   Profile,
+  InteractiveMessagePayload,
 } from "@/types";
 import {
   MessageSquare,
@@ -567,6 +568,59 @@ export function MessageThread({
     [conversation, onNewMessage, onUpdateMessage],
   );
 
+  const handleSendInteractive = useCallback(
+    async (payload: InteractiveMessagePayload, replyToId?: string) => {
+      if (!conversation) return;
+
+      const tempId = `temp-${Date.now()}`;
+      // Optimistic bubble — renders the buttons/list immediately via the
+      // interactive_payload, same as the persisted row will.
+      const optimisticMsg: Message = {
+        id: tempId,
+        conversation_id: conversation.id,
+        sender_type: "agent",
+        content_type: "interactive",
+        content_text: payload.body,
+        interactive_payload: payload,
+        status: "sending",
+        created_at: new Date().toISOString(),
+        reply_to_message_id: replyToId,
+      };
+      onNewMessage(optimisticMsg);
+
+      try {
+        const res = await fetch("/api/whatsapp/send", {
+          method: "POST",
+          headers: { "Content-Type": "application/json" },
+          body: JSON.stringify({
+            conversation_id: conversation.id,
+            message_type: "interactive",
+            interactive_payload: payload,
+            reply_to_message_id: replyToId,
+          }),
+        });
+
+        const data = await res.json().catch(() => ({}));
+
+        if (!res.ok) {
+          const reason = data?.error || `HTTP ${res.status}`;
+          console.error("Failed to send interactive message:", reason);
+          toast.error(`Failed to send: ${reason}`);
+          onUpdateMessage(tempId, { status: "failed" });
+          return;
+        }
+
+        onUpdateMessage(tempId, { status: "sent" });
+      } catch (err) {
+        console.error("Failed to send interactive message:", err);
+        const reason = err instanceof Error ? err.message : "network error";
+        toast.error(`Failed to send: ${reason}`);
+        onUpdateMessage(tempId, { status: "failed" });
+      }
+    },
+    [conversation, onNewMessage, onUpdateMessage],
+  );
+
   const handleStatusChange = useCallback(
     async (status: ConversationStatus) => {
       if (!conversation) return;
@@ -1101,6 +1155,7 @@ export function MessageThread({
         sessionExpired={sessionInfo.expired}
         onSend={handleSend}
         onSendMedia={handleSendMedia}
+        onSendInteractive={handleSendInteractive}
         onOpenTemplates={handleOpenTemplates}
         replyTo={replyTo}
         onClearReply={() => setReplyTo(null)}
diff --git a/src/components/inbox/quick-reply-picker.tsx b/src/components/inbox/quick-reply-picker.tsx
new file mode 100644
index 0000000..4998581
--- /dev/null
+++ b/src/components/inbox/quick-reply-picker.tsx
@@ -0,0 +1,104 @@
+"use client";
+
+import { useEffect, useState } from "react";
+import { Loader2, MessageSquare, Zap } from "lucide-react";
+import { useTranslations } from "next-intl";
+
+import {
+  Dialog,
+  DialogContent,
+  DialogHeader,
+  DialogTitle,
+} from "@/components/ui/dialog";
+import type { QuickReply } from "@/types";
+import { interactivePayloadPreviewText } from "@/lib/whatsapp/interactive";
+
+interface QuickReplyPickerProps {
+  open: boolean;
+  onOpenChange: (open: boolean) => void;
+  onPick: (qr: QuickReply) => void;
+}
+
+/**
+ * Lists the account's saved quick replies for insertion into the
+ * composer. Text snippets fill the textarea; interactive snippets open
+ * the builder pre-filled (handled by the caller's `onPick`).
+ */
+export function QuickReplyPicker({
+  open,
+  onOpenChange,
+  onPick,
+}: QuickReplyPickerProps) {
+  const t = useTranslations("Inbox.composer");
+  const [items, setItems] = useState<QuickReply[]>([]);
+  const [loading, setLoading] = useState(false);
+
+  useEffect(() => {
+    if (!open) return;
+    let cancelled = false;
+    setLoading(true);
+    void (async () => {
+      try {
+        const res = await fetch("/api/quick-replies", { cache: "no-store" });
+        const data = await res.json().catch(() => ({}));
+        if (!cancelled && res.ok) {
+          setItems((data.quick_replies as QuickReply[]) ?? []);
+        }
+      } finally {
+        if (!cancelled) setLoading(false);
+      }
+    })();
+    return () => {
+      cancelled = true;
+    };
+  }, [open]);
+
+  return (
+    <Dialog open={open} onOpenChange={onOpenChange}>
+      <DialogContent className="sm:max-w-md">
+        <DialogHeader>
+          <DialogTitle>{t("quickReplies")}</DialogTitle>
+        </DialogHeader>
+        <div className="max-h-[60vh] overflow-y-auto">
+          {loading ? (
+            <div className="flex justify-center py-8">
+              <Loader2 className="h-5 w-5 animate-spin text-muted-foreground" />
+            </div>
+          ) : items.length === 0 ? (
+            <p className="py-8 text-center text-sm text-muted-foreground">
+              {t("quickRepliesEmpty")}
+            </p>
+          ) : (
+            <ul className="flex flex-col gap-1">
+              {items.map((qr) => (
+                <li key={qr.id}>
+                  <button
+                    type="button"
+                    onClick={() => onPick(qr)}
+                    className="flex w-full items-start gap-2 rounded-md border border-border bg-muted/40 p-2.5 text-left hover:border-primary/50 hover:bg-muted"
+                  >
+                    {qr.kind === "interactive" ? (
+                      <Zap className="mt-0.5 h-4 w-4 shrink-0 text-primary" />
+                    ) : (
+                      <MessageSquare className="mt-0.5 h-4 w-4 shrink-0 text-muted-foreground" />
+                    )}
+                    <span className="min-w-0 flex-1">
+                      <span className="block truncate text-sm font-medium text-foreground">
+                        {qr.title}
+                      </span>
+                      <span className="block truncate text-xs text-muted-foreground">
+                        {qr.kind === "interactive" && qr.interactive_payload
+                          ? interactivePayloadPreviewText(qr.interactive_payload)
+                          : qr.content_text}
+                      </span>
+                    </span>
+                  </button>
+                </li>
+              ))}
+            </ul>
+          )}
+        </div>
+      </DialogContent>
+    </Dialog>
+  );
+}
diff --git a/src/components/interactive/interactive-builder.tsx b/src/components/interactive/interactive-builder.tsx
new file mode 100644
index 0000000..4282bdf
--- /dev/null
+++ b/src/components/interactive/interactive-builder.tsx
@@ -0,0 +1,468 @@
+"use client";
+
+import { useState } from "react";
+import { Plus, Trash2 } from "lucide-react";
+
+import { Button } from "@/components/ui/button";
+import { Input } from "@/components/ui/input";
+import { Textarea } from "@/components/ui/textarea";
+import { cn } from "@/lib/utils";
+import { slugify } from "@/components/flows/shared";
+import { INTERACTIVE_LIMITS } from "@/lib/whatsapp/meta-api";
+import {
+  validateInteractivePayload,
+  type InteractiveButtonsPayload,
+  type InteractiveListPayload,
+  type InteractiveMessagePayload,
+} from "@/lib/whatsapp/interactive";
+import { InteractivePreview } from "./interactive-preview";
+
+// ------------------------------------------------------------
+// Blank payload factories — used to seed a fresh builder and to
+// switch kind without losing the shared body/header/footer.
+// ------------------------------------------------------------
+
+/**
+ * Generate an id that doesn't collide with any already in use. A plain
+ * count-based id (`btn_${length+1}`) regenerates an existing id after a
+ * middle item is removed, which then trips the duplicate-id validator and
+ * silently blocks sending. Increment past any taken id instead.
+ */
+function nextId(existing: string[], prefix: string): string {
+  const taken = new Set(existing);
+  let n = existing.length + 1;
+  while (taken.has(`${prefix}${n}`)) n++;
+  return `${prefix}${n}`;
+}
+
+export function blankButtonsPayload(): InteractiveButtonsPayload {
+  return {
+    kind: "buttons",
+    body: "",
+    buttons: [{ id: "btn_1", title: "" }],
+  };
+}
+
+export function blankListPayload(): InteractiveListPayload {
+  return {
+    kind: "list",
+    body: "",
+    button_label: "Menu",
+    sections: [{ title: "", rows: [{ id: "row_1", title: "" }] }],
+  };
+}
+
+interface InteractiveBuilderProps {
+  value: InteractiveMessagePayload;
+  onChange: (payload: InteractiveMessagePayload) => void;
+  /** Show the live WhatsApp-style preview beside the form. Default true. */
+  showPreview?: boolean;
+}
+
+/**
+ * Controlled builder for a WhatsApp interactive message (reply buttons
+ * or list). Enforces Meta's char limits inline (maxLength + counters)
+ * and surfaces a single validation error via `validateInteractivePayload`
+ * — the same check the server runs before sending. Shared by the inbox
+ * composer, the automation Send node, and the quick-replies manager.
+ */
+export function InteractiveBuilder({
+  value,
+  onChange,
+  showPreview = true,
+}: InteractiveBuilderProps) {
+  const [advanced, setAdvanced] = useState(false);
+  const validation = validateInteractivePayload(value);
+
+  const setField = (patch: Partial<InteractiveMessagePayload>) =>
+    onChange({ ...value, ...patch } as InteractiveMessagePayload);
+
+  const switchKind = (kind: "buttons" | "list") => {
+    if (kind === value.kind) return;
+    const shared = { body: value.body, header: value.header, footer: value.footer };
+    onChange(
+      kind === "buttons"
+        ? { ...blankButtonsPayload(), ...shared }
+        : { ...blankListPayload(), ...shared },
+    );
+  };
+
+  return (
+    <div className="flex flex-col gap-4 md:flex-row">
+      <div className="flex min-w-0 flex-1 flex-col gap-3">
+        {/* Kind toggle */}
+        <div className="flex gap-2">
+          <KindButton
+            active={value.kind === "buttons"}
+            label="Reply buttons"
+            onClick={() => switchKind("buttons")}
+          />
+          <KindButton
+            active={value.kind === "list"}
+            label="List"
+            onClick={() => switchKind("list")}
+          />
+        </div>
+
+        <Field label="Body" counter={`${value.body.length}/${INTERACTIVE_LIMITS.bodyMaxLength}`}>
+          <Textarea
+            value={value.body}
+            maxLength={INTERACTIVE_LIMITS.bodyMaxLength}
+            onChange={(e) => setField({ body: e.target.value })}
+            placeholder="What the customer reads above the options"
+            className="min-h-20 bg-muted text-foreground"
+          />
+        </Field>
+
+        <div className="grid grid-cols-2 gap-2">
+          <Field
+            label="Header (optional)"
+            counter={`${(value.header ?? "").length}/${INTERACTIVE_LIMITS.headerTextMaxLength}`}
+          >
+            <Input
+              value={value.header ?? ""}
+              maxLength={INTERACTIVE_LIMITS.headerTextMaxLength}
+              onChange={(e) => setField({ header: e.target.value })}
+              className="bg-muted text-foreground"
+            />
+          </Field>
+          <Field
+            label="Footer (optional)"
+            counter={`${(value.footer ?? "").length}/${INTERACTIVE_LIMITS.footerMaxLength}`}
+          >
+            <Input
+              value={value.footer ?? ""}
+              maxLength={INTERACTIVE_LIMITS.footerMaxLength}
+              onChange={(e) => setField({ footer: e.target.value })}
+              className="bg-muted text-foreground"
+            />
+          </Field>
+        </div>
+
+        {value.kind === "buttons" ? (
+          <ButtonsEditor value={value} onChange={onChange} advanced={advanced} />
+        ) : (
+          <ListEditor value={value} onChange={onChange} advanced={advanced} />
+        )}
+
+        <label className="flex items-center gap-2 text-xs text-muted-foreground">
+          <input
+            type="checkbox"
+            checked={advanced}
+            onChange={(e) => setAdvanced(e.target.checked)}
+            className="h-3.5 w-3.5 accent-primary"
+          />
+          Show reply IDs (advanced)
+        </label>
+
+        {!validation.ok && (
+          <p className="text-xs text-red-400">{validation.error}</p>
+        )}
+      </div>
+
+      {showPreview && (
+        <div className="flex shrink-0 flex-col gap-1.5 md:w-[280px]">
+          <span className="text-[11px] font-medium uppercase tracking-wide text-muted-foreground">
+            Preview
+          </span>
+          <div className="rounded-lg bg-muted/40 p-3">
+            <InteractivePreview payload={value} />
+          </div>
+        </div>
+      )}
+    </div>
+  );
+}
+
+// ------------------------------------------------------------
+// Buttons editor
+// ------------------------------------------------------------
+
+function ButtonsEditor({
+  value,
+  onChange,
+  advanced,
+}: {
+  value: InteractiveButtonsPayload;
+  onChange: (p: InteractiveMessagePayload) => void;
+  advanced: boolean;
+}) {
+  const buttons = value.buttons;
+  const update = (idx: number, patch: Partial<InteractiveButtonsPayload["buttons"][number]>) =>
+    onChange({
+      ...value,
+      buttons: buttons.map((b, i) => (i === idx ? { ...b, ...patch } : b)),
+    });
+  const add = () =>
+    onChange({
+      ...value,
+      buttons: [
+        ...buttons,
+        { id: nextId(buttons.map((b) => b.id), "btn_"), title: "" },
+      ],
+    });
+  const remove = (idx: number) =>
+    onChange({ ...value, buttons: buttons.filter((_, i) => i !== idx) });
+
+  return (
+    <div>
+      <label className="mb-2 block text-xs text-muted-foreground">
+        Buttons ({buttons.length}/{INTERACTIVE_LIMITS.maxButtons})
+      </label>
+      <div className="flex flex-col gap-2">
+        {buttons.map((b, i) => (
+          <div
+            key={i}
+            className="flex items-center gap-2 rounded-md border border-border bg-muted/40 p-2"
+          >
+            {advanced && (
+              <Input
+                value={b.id}
+                onChange={(e) => update(i, { id: slugify(e.target.value, `btn_${i + 1}`) })}
+                placeholder="id"
+                className="w-28 bg-muted font-mono text-xs"
+              />
+            )}
+            <Input
+              value={b.title}
+              maxLength={INTERACTIVE_LIMITS.buttonTitleMaxLength}
+              onChange={(e) => update(i, { title: e.target.value })}
+              placeholder="Button label"
+              className="flex-1 bg-muted"
+            />
+            <span className="w-10 shrink-0 text-right text-[10px] text-muted-foreground">
+              {b.title.length}/{INTERACTIVE_LIMITS.buttonTitleMaxLength}
+            </span>
+            {buttons.length > 1 && (
+              <Button
+                variant="ghost"
+                size="sm"
+                onClick={() => remove(i)}
+                className="text-red-400 hover:bg-red-500/10 hover:text-red-300"
+              >
+                <Trash2 className="h-3.5 w-3.5" />
+              </Button>
+            )}
+          </div>
+        ))}
+      </div>
+      {buttons.length < INTERACTIVE_LIMITS.maxButtons && (
+        <Button variant="ghost" size="sm" onClick={add} className="mt-2">
+          <Plus className="h-3.5 w-3.5" />
+          Add button
+        </Button>
+      )}
+    </div>
+  );
+}
+
+// ------------------------------------------------------------
+// List editor
+// ------------------------------------------------------------
+
+function ListEditor({
+  value,
+  onChange,
+  advanced,
+}: {
+  value: InteractiveListPayload;
+  onChange: (p: InteractiveMessagePayload) => void;
+  advanced: boolean;
+}) {
+  const sections = value.sections;
+  const totalRows = sections.reduce((n, s) => n + s.rows.length, 0);
+  const allRowIds = () => sections.flatMap((s) => s.rows.map((r) => r.id));
+
+  const updateSection = (sIdx: number, patch: Partial<InteractiveListPayload["sections"][number]>) =>
+    onChange({
+      ...value,
+      sections: sections.map((s, i) => (i === sIdx ? { ...s, ...patch } : s)),
+    });
+  const updateRow = (
+    sIdx: number,
+    rIdx: number,
+    patch: Partial<InteractiveListPayload["sections"][number]["rows"][number]>,
+  ) =>
+    onChange({
+      ...value,
+      sections: sections.map((s, i) =>
+        i === sIdx
+          ? { ...s, rows: s.rows.map((r, j) => (j === rIdx ? { ...r, ...patch } : r)) }
+          : s,
+      ),
+    });
+  const addRow = (sIdx: number) =>
+    onChange({
+      ...value,
+      sections: sections.map((s, i) =>
+        i === sIdx
+          ? { ...s, rows: [...s.rows, { id: nextId(allRowIds(), "row_"), title: "" }] }
+          : s,
+      ),
+    });
+  const removeRow = (sIdx: number, rIdx: number) =>
+    onChange({
+      ...value,
+      sections: sections.map((s, i) =>
+        i === sIdx ? { ...s, rows: s.rows.filter((_, j) => j !== rIdx) } : s,
+      ),
+    });
+  const addSection = () =>
+    onChange({
+      ...value,
+      sections: [
+        ...sections,
+        { title: "", rows: [{ id: nextId(allRowIds(), "row_"), title: "" }] },
+      ],
+    });
+  const removeSection = (sIdx: number) =>
+    onChange({ ...value, sections: sections.filter((_, i) => i !== sIdx) });
+
+  return (
+    <div className="flex flex-col gap-3">
+      <Field label="List button label" counter={`${value.button_label.length}/${INTERACTIVE_LIMITS.buttonTitleMaxLength}`}>
+        <Input
+          value={value.button_label}
+          maxLength={INTERACTIVE_LIMITS.buttonTitleMaxLength}
+          onChange={(e) => onChange({ ...value, button_label: e.target.value })}
+          className="bg-muted text-foreground"
+        />
+      </Field>
+
+      <label className="block text-xs text-muted-foreground">
+        Rows ({totalRows}/{INTERACTIVE_LIMITS.maxListRowsTotal})
+      </label>
+
+      {sections.map((section, sIdx) => (
+        <div key={sIdx} className="rounded-md border border-border bg-muted/40 p-2">
+          <div className="mb-2 flex items-center gap-2">
+            <Input
+              value={section.title ?? ""}
+              onChange={(e) => updateSection(sIdx, { title: e.target.value })}
+              placeholder="Section title (optional)"
+              className="flex-1 bg-muted text-xs"
+            />
+            {sections.length > 1 && (
+              <Button
+                variant="ghost"
+                size="sm"
+                onClick={() => removeSection(sIdx)}
+                className="text-red-400 hover:bg-red-500/10 hover:text-red-300"
+              >
+                <Trash2 className="h-3.5 w-3.5" />
+              </Button>
+            )}
+          </div>
+          <div className="flex flex-col gap-2">
+            {section.rows.map((row, rIdx) => (
+              <div key={rIdx} className="rounded border border-border bg-card p-2">
+                <div className="flex items-center gap-2">
+                  {advanced && (
+                    <Input
+                      value={row.id}
+                      onChange={(e) =>
+                        updateRow(sIdx, rIdx, { id: slugify(e.target.value, `row_${rIdx + 1}`) })
+                      }
+                      placeholder="id"
+                      className="w-24 bg-muted font-mono text-xs"
+                    />
+                  )}
+                  <Input
+                    value={row.title}
+                    maxLength={INTERACTIVE_LIMITS.listRowTitleMaxLength}
+                    onChange={(e) => updateRow(sIdx, rIdx, { title: e.target.value })}
+                    placeholder="Row title"
+                    className="flex-1 bg-muted"
+                  />
+                  <span className="w-10 shrink-0 text-right text-[10px] text-muted-foreground">
+                    {row.title.length}/{INTERACTIVE_LIMITS.listRowTitleMaxLength}
+                  </span>
+                  {totalRows > 1 && (
+                    <Button
+                      variant="ghost"
+                      size="sm"
+                      onClick={() => removeRow(sIdx, rIdx)}
+                      className="text-red-400 hover:bg-red-500/10 hover:text-red-300"
+                    >
+                      <Trash2 className="h-3.5 w-3.5" />
+                    </Button>
+                  )}
+                </div>
+                <Input
+                  value={row.description ?? ""}
+                  maxLength={INTERACTIVE_LIMITS.listRowDescriptionMaxLength}
+                  onChange={(e) => updateRow(sIdx, rIdx, { description: e.target.value })}
+                  placeholder="Description (optional)"
+                  className="mt-2 bg-muted text-xs"
+                />
+              </div>
+            ))}
+          </div>
+          {totalRows < INTERACTIVE_LIMITS.maxListRowsTotal && (
+            <Button variant="ghost" size="sm" onClick={() => addRow(sIdx)} className="mt-2">
+              <Plus className="h-3.5 w-3.5" />
+              Add row
+            </Button>
+          )}
+        </div>
+      ))}
+
+      {sections.length < INTERACTIVE_LIMITS.maxListSections &&
+        totalRows < INTERACTIVE_LIMITS.maxListRowsTotal && (
+          <Button variant="ghost" size="sm" onClick={addSection}>
+            <Plus className="h-3.5 w-3.5" />
+            Add section
+          </Button>
+        )}
+    </div>
+  );
+}
+
+// ------------------------------------------------------------
+// Small presentational helpers
+// ------------------------------------------------------------
+
+function KindButton({
+  active,
+  label,
+  onClick,
+}: {
+  active: boolean;
+  label: string;
+  onClick: () => void;
+}) {
+  return (
+    <button
+      type="button"
+      onClick={onClick}
+      className={cn(
+        "flex-1 rounded-md border px-3 py-1.5 text-sm font-medium transition-colors",
+        active
+          ? "border-primary bg-primary/10 text-primary"
+          : "border-border bg-muted text-muted-foreground hover:text-foreground",
+      )}
+    >
+      {label}
+    </button>
+  );
+}
+
+function Field({
+  label,
+  counter,
+  children,
+}: {
+  label: string;
+  counter?: string;
+  children: React.ReactNode;
+}) {
+  return (
+    <div>
+      <div className="mb-1 flex items-center justify-between">
+        <label className="text-xs text-muted-foreground">{label}</label>
+        {counter && <span className="text-[10px] text-muted-foreground">{counter}</span>}
+      </div>
+      {children}
+    </div>
+  );
+}
diff --git a/src/components/interactive/interactive-preview.tsx b/src/components/interactive/interactive-preview.tsx
new file mode 100644
index 0000000..d23e594
--- /dev/null
+++ b/src/components/interactive/interactive-preview.tsx
@@ -0,0 +1,75 @@
+"use client";
+
+import { List, Reply } from "lucide-react";
+import { cn } from "@/lib/utils";
+import type { InteractiveMessagePayload } from "@/lib/whatsapp/interactive";
+
+/**
+ * WhatsApp-style read-only render of an interactive message. Used both
+ * in the builder's live preview and by the inbox message bubble so a
+ * sent buttons/list message shows the same way it does on the phone.
+ *
+ * Purely presentational — the buttons/rows are not clickable here (the
+ * customer taps them on their own device). Kept namespace-free (plain
+ * English) so it can be dropped into the composer, the automation
+ * builder, and the quick-replies manager without namespace coupling.
+ */
+export function InteractivePreview({
+  payload,
+  className,
+}: {
+  payload: InteractiveMessagePayload;
+  className?: string;
+}) {
+  return (
+    <div
+      className={cn(
+        "w-full max-w-[260px] overflow-hidden rounded-lg bg-card text-foreground shadow-sm ring-1 ring-border",
+        className,
+      )}
+    >
+      <div className="px-3 py-2">
+        {payload.header ? (
+          <p className="mb-1 break-words text-sm font-semibold">
+            {payload.header}
+          </p>
+        ) : null}
+        <p className="whitespace-pre-wrap break-words text-sm">
+          {payload.body || (
+            <span className="text-muted-foreground">Message body…</span>
+          )}
+        </p>
+        {payload.footer ? (
+          <p className="mt-1 break-words text-[11px] text-muted-foreground">
+            {payload.footer}
+          </p>
+        ) : null}
+      </div>
+
+      {payload.kind === "buttons" ? (
+        <div className="flex flex-col border-t border-border">
+          {payload.buttons.map((b, i) => (
+            <button
+              key={b.id || i}
+              type="button"
+              disabled
+              className="flex items-center justify-center gap-1.5 border-t border-border py-2 text-sm font-medium text-primary first:border-t-0"
+            >
+              <Reply className="h-3.5 w-3.5" />
+              <span className="truncate">{b.title || "Button"}</span>
+            </button>
+          ))}
+        </div>
+      ) : (
+        <button
+          type="button"
+          disabled
+          className="flex w-full items-center justify-center gap-1.5 border-t border-border py-2 text-sm font-medium text-primary"
+        >
+          <List className="h-3.5 w-3.5" />
+          <span className="truncate">{payload.button_label || "Menu"}</span>
+        </button>
+      )}
+    </div>
+  );
+}
diff --git a/src/components/settings/quick-replies-manager.tsx b/src/components/settings/quick-replies-manager.tsx
new file mode 100644
index 0000000..4a34f08
--- /dev/null
+++ b/src/components/settings/quick-replies-manager.tsx
@@ -0,0 +1,265 @@
+"use client";
+
+import { useCallback, useEffect, useState } from "react";
+import { Loader2, MessageSquare, Pencil, Plus, Trash2, Zap } from "lucide-react";
+import { toast } from "sonner";
+
+import { Button } from "@/components/ui/button";
+import { Input } from "@/components/ui/input";
+import { Textarea } from "@/components/ui/textarea";
+import {
+  Dialog,
+  DialogContent,
+  DialogFooter,
+  DialogHeader,
+  DialogTitle,
+} from "@/components/ui/dialog";
+import { SettingsPanelHead } from "./settings-panel-head";
+import {
+  InteractiveBuilder,
+  blankButtonsPayload,
+} from "@/components/interactive/interactive-builder";
+import {
+  interactivePayloadPreviewText,
+  type InteractiveMessagePayload,
+} from "@/lib/whatsapp/interactive";
+import type { QuickReply, QuickReplyKind } from "@/types";
+
+interface DraftState {
+  id?: string;
+  title: string;
+  kind: QuickReplyKind;
+  content_text: string;
+  interactive_payload: InteractiveMessagePayload;
+}
+
+function emptyDraft(): DraftState {
+  return {
+    title: "",
+    kind: "text",
+    content_text: "",
+    interactive_payload: blankButtonsPayload(),
+  };
+}
+
+export function QuickRepliesManager() {
+  const [items, setItems] = useState<QuickReply[]>([]);
+  const [loading, setLoading] = useState(true);
+  const [draft, setDraft] = useState<DraftState | null>(null);
+  const [saving, setSaving] = useState(false);
+
+  const load = useCallback(async () => {
+    setLoading(true);
+    try {
+      const res = await fetch("/api/quick-replies", { cache: "no-store" });
+      const data = await res.json().catch(() => ({}));
+      if (res.ok) setItems((data.quick_replies as QuickReply[]) ?? []);
+    } finally {
+      setLoading(false);
+    }
+  }, []);
+
+  useEffect(() => {
+    void load();
+  }, [load]);
+
+  const openCreate = () => setDraft(emptyDraft());
+  const openEdit = (qr: QuickReply) =>
+    setDraft({
+      id: qr.id,
+      title: qr.title,
+      kind: qr.kind,
+      content_text: qr.content_text ?? "",
+      interactive_payload:
+        qr.interactive_payload ?? blankButtonsPayload(),
+    });
+
+  const save = useCallback(async () => {
+    if (!draft) return;
+    if (!draft.title.trim()) {
+      toast.error("Give the quick reply a name.");
+      return;
+    }
+    const payload =
+      draft.kind === "interactive"
+        ? { title: draft.title, kind: "interactive", interactive_payload: draft.interactive_payload }
+        : { title: draft.title, kind: "text", content_text: draft.content_text };
+
+    setSaving(true);
+    try {
+      const res = await fetch(
+        draft.id ? `/api/quick-replies/${draft.id}` : "/api/quick-replies",
+        {
+          method: draft.id ? "PATCH" : "POST",
+          headers: { "Content-Type": "application/json" },
+          body: JSON.stringify(payload),
+        },
+      );
+      const data = await res.json().catch(() => ({}));
+      if (!res.ok) {
+        toast.error(data.error ?? "Couldn't save the quick reply.");
+        return;
+      }
+      toast.success(draft.id ? "Quick reply updated." : "Quick reply created.");
+      setDraft(null);
+      await load();
+    } catch {
+      toast.error("Couldn't save the quick reply.");
+    } finally {
+      setSaving(false);
+    }
+  }, [draft, load]);
+
+  const remove = useCallback(
+    async (id: string) => {
+      if (!window.confirm("Delete this quick reply?")) return;
+      const res = await fetch(`/api/quick-replies/${id}`, { method: "DELETE" });
+      if (!res.ok) {
+        toast.error("Couldn't delete the quick reply.");
+        return;
+      }
+      await load();
+    },
+    [load],
+  );
+
+  return (
+    <div>
+      <SettingsPanelHead
+        title="Quick replies"
+        description="Reusable snippets — plain text or a saved interactive message — that agents can insert from the inbox composer."
+        action={
+          <Button onClick={openCreate}>
+            <Plus className="mr-1 h-4 w-4" />
+            New quick reply
+          </Button>
+        }
+      />
+
+      {loading ? (
+        <div className="flex justify-center py-10">
+          <Loader2 className="h-5 w-5 animate-spin text-muted-foreground" />
+        </div>
+      ) : items.length === 0 ? (
+        <p className="rounded-lg border border-dashed border-border py-10 text-center text-sm text-muted-foreground">
+          No quick replies yet. Create one to reuse it across conversations.
+        </p>
+      ) : (
+        <ul className="flex flex-col gap-2">
+          {items.map((qr) => (
+            <li
+              key={qr.id}
+              className="flex items-start gap-3 rounded-lg border border-border bg-card p-3"
+            >
+              {qr.kind === "interactive" ? (
+                <Zap className="mt-0.5 h-4 w-4 shrink-0 text-primary" />
+              ) : (
+                <MessageSquare className="mt-0.5 h-4 w-4 shrink-0 text-muted-foreground" />
+              )}
+              <div className="min-w-0 flex-1">
+                <p className="truncate text-sm font-medium text-foreground">{qr.title}</p>
+                <p className="truncate text-xs text-muted-foreground">
+                  {qr.kind === "interactive" && qr.interactive_payload
+                    ? interactivePayloadPreviewText(qr.interactive_payload)
+                    : qr.content_text}
+                </p>
+              </div>
+              <div className="flex shrink-0 gap-1">
+                <Button variant="ghost" size="icon-sm" onClick={() => openEdit(qr)}>
+                  <Pencil className="h-4 w-4" />
+                </Button>
+                <Button
+                  variant="ghost"
+                  size="icon-sm"
+                  onClick={() => remove(qr.id)}
+                  className="text-red-400 hover:bg-red-500/10 hover:text-red-300"
+                >
+                  <Trash2 className="h-4 w-4" />
+                </Button>
+              </div>
+            </li>
+          ))}
+        </ul>
+      )}
+
+      <Dialog open={!!draft} onOpenChange={(o) => !o && setDraft(null)}>
+        <DialogContent className="sm:max-w-2xl">
+          <DialogHeader>
+            <DialogTitle>{draft?.id ? "Edit quick reply" : "New quick reply"}</DialogTitle>
+          </DialogHeader>
+          {draft && (
+            <div className="max-h-[70vh] space-y-3 overflow-y-auto">
+              <div>
+                <label className="mb-1 block text-xs text-muted-foreground">Name</label>
+                <Input
+                  value={draft.title}
+                  onChange={(e) => setDraft({ ...draft, title: e.target.value })}
+                  placeholder="e.g. Business hours"
+                  className="bg-muted text-foreground"
+                />
+              </div>
+              <div className="flex gap-2">
+                <KindTab
+                  active={draft.kind === "text"}
+                  label="Text"
+                  onClick={() => setDraft({ ...draft, kind: "text" })}
+                />
+                <KindTab
+                  active={draft.kind === "interactive"}
+                  label="Interactive"
+                  onClick={() => setDraft({ ...draft, kind: "interactive" })}
+                />
+              </div>
+              {draft.kind === "text" ? (
+                <Textarea
+                  value={draft.content_text}
+                  onChange={(e) => setDraft({ ...draft, content_text: e.target.value })}
+                  placeholder="The message text to insert"
+                  className="min-h-28 bg-muted text-foreground"
+                />
+              ) : (
+                <InteractiveBuilder
+                  value={draft.interactive_payload}
+                  onChange={(p) => setDraft({ ...draft, interactive_payload: p })}
+                />
+              )}
+            </div>
+          )}
+          <DialogFooter>
+            <Button variant="outline" onClick={() => setDraft(null)} disabled={saving}>
+              Cancel
+            </Button>
+            <Button onClick={save} disabled={saving}>
+              {saving && <Loader2 className="mr-1 h-4 w-4 animate-spin" />}
+              Save
+            </Button>
+          </DialogFooter>
+        </DialogContent>
+      </Dialog>
+    </div>
+  );
+}
+
+function KindTab({
+  active,
+  label,
+  onClick,
+}: {
+  active: boolean;
+  label: string;
+  onClick: () => void;
+}) {
+  return (
+    <button
+      type="button"
+      onClick={onClick}
+      className={
+        active
+          ? "flex-1 rounded-md border border-primary bg-primary/10 px-3 py-1.5 text-sm font-medium text-primary"
+          : "flex-1 rounded-md border border-border bg-muted px-3 py-1.5 text-sm font-medium text-muted-foreground hover:text-foreground"
+      }
+    >
+      {label}
+    </button>
+  );
+}
diff --git a/src/components/settings/settings-sections.ts b/src/components/settings/settings-sections.ts
index afc5722..8b9a352 100644
--- a/src/components/settings/settings-sections.ts
+++ b/src/components/settings/settings-sections.ts
@@ -9,6 +9,7 @@ import {
   Tags,
   User,
   UsersRound,
+  Zap,
   type LucideIcon,
 } from 'lucide-react';
 
@@ -27,6 +28,7 @@ export const SETTINGS_SECTIONS = [
   'appearance',
   'whatsapp',
   'templates',
+  'quick-replies',
   'fields',
   'deals',
   'members',
@@ -52,6 +54,7 @@ export const SECTION_META: Record<SettingsSection, SectionMeta> = {
   appearance: { id: 'appearance', label: 'Appearance', icon: Palette, group: 'account' },
   whatsapp: { id: 'whatsapp', label: 'WhatsApp', icon: PlugZap, group: 'workspace' },
   templates: { id: 'templates', label: 'Templates', icon: FileText, group: 'workspace' },
+  'quick-replies': { id: 'quick-replies', label: 'Quick replies', icon: Zap, group: 'workspace' },
   fields: { id: 'fields', label: 'Fields & tags', icon: Tags, group: 'workspace' },
   deals: { id: 'deals', label: 'Deals & currency', icon: Coins, group: 'workspace' },
   members: { id: 'members', label: 'Team members', icon: UsersRound, group: 'workspace' },
diff --git a/src/lib/automations/engine.test.ts b/src/lib/automations/engine.test.ts
index e7b8fe2..3e2562d 100644
--- a/src/lib/automations/engine.test.ts
+++ b/src/lib/automations/engine.test.ts
@@ -93,9 +93,11 @@ vi.mock("./admin-client", () => {
 vi.mock("./meta-send", () => ({
   engineSendText: vi.fn(async () => ({ whatsapp_message_id: "m1" })),
   engineSendTemplate: vi.fn(async () => ({ whatsapp_message_id: "m1" })),
+  engineSendInteractive: vi.fn(async () => ({ whatsapp_message_id: "m1" })),
 }));
 
-import { runAutomationsForTrigger } from "./engine";
+import { runAutomationsForTrigger, triggerMatches } from "./engine";
+import type { Automation } from "@/types";
 
 const ACCOUNT = "acct-1";
 
@@ -294,3 +296,43 @@ function customStep(field: string, value: string) {
     step_config: { field, value },
   };
 }
+
+describe("triggerMatches — interactive_reply", () => {
+  function automation(reply_ids: string[]): Automation {
+    return {
+      id: "a1",
+      account_id: ACCOUNT,
+      user_id: "u1",
+      name: "menu step",
+      trigger_type: "interactive_reply",
+      trigger_config: { reply_ids },
+      is_active: true,
+      execution_count: 0,
+      created_at: "",
+      updated_at: "",
+    };
+  }
+
+  it("matches when the tapped id is in reply_ids (exact)", () => {
+    expect(
+      triggerMatches(automation(["yes", "no"]), { interactive_reply_id: "yes" }),
+    ).toBe(true);
+  });
+
+  it("does not match a different id", () => {
+    expect(
+      triggerMatches(automation(["yes"]), { interactive_reply_id: "maybe" }),
+    ).toBe(false);
+  });
+
+  it("does not match on a substring (exact only)", () => {
+    expect(
+      triggerMatches(automation(["yes"]), { interactive_reply_id: "yes_please" }),
+    ).toBe(false);
+  });
+
+  it("does not match when no reply id is present or config is empty", () => {
+    expect(triggerMatches(automation(["yes"]), {})).toBe(false);
+    expect(triggerMatches(automation([]), { interactive_reply_id: "yes" })).toBe(false);
+  });
+});
diff --git a/src/lib/automations/engine.ts b/src/lib/automations/engine.ts
index 535b1f6..cbee4cc 100644
--- a/src/lib/automations/engine.ts
+++ b/src/lib/automations/engine.ts
@@ -5,7 +5,10 @@ import type {
   AutomationTriggerType,
   ConditionStepConfig,
   KeywordMatchTriggerConfig,
+  InteractiveReplyTriggerConfig,
   SendMessageStepConfig,
+  SendButtonsStepConfig,
+  SendListStepConfig,
   SendTemplateStepConfig,
   SendWebhookStepConfig,
   TagStepConfig,
@@ -15,7 +18,8 @@ import type {
   AssignConversationStepConfig,
 } from '@/types'
 import { supabaseAdmin } from './admin-client'
-import { engineSendText, engineSendTemplate } from './meta-send'
+import { engineSendText, engineSendTemplate, engineSendInteractive } from './meta-send'
+import { validateInteractivePayload } from '@/lib/whatsapp/interactive'
 import { isDeliverableUrl } from '@/lib/webhooks/ssrf'
 
 // ------------------------------------------------------------
@@ -33,6 +37,8 @@ export interface AutomationContext {
   tag_id?: string
   /** Agent the conversation was assigned to, for conversation_assigned. */
   agent_id?: string
+  /** Button / list-row id the customer tapped, for interactive_reply. */
+  interactive_reply_id?: string
 }
 
 export interface DispatchInput {
@@ -358,6 +364,26 @@ async function runStep(step: AutomationStep, args: ExecuteArgs): Promise<string>
       return `sent via Meta (${whatsapp_message_id})`
     }
 
+    case 'send_buttons':
+    case 'send_list': {
+      const payload = step.step_config as SendButtonsStepConfig | SendListStepConfig
+      if (!args.contactId) throw new Error(`${step.step_type} needs a contact`)
+      // Validate against Meta's limits before the network call so a bad
+      // payload surfaces as a clear failed-step detail rather than a raw
+      // Meta 400 mid-conversation.
+      const check = validateInteractivePayload(payload)
+      if (!check.ok) throw new Error(check.error)
+      const conversationId = await resolveConversationId(args)
+      const { whatsapp_message_id } = await engineSendInteractive({
+        accountId: args.automation.account_id,
+        userId: args.automation.user_id,
+        conversationId,
+        contactId: args.contactId,
+        payload,
+      })
+      return `interactive sent via Meta (${whatsapp_message_id})`
+    }
+
     case 'send_template': {
       const cfg = step.step_config as SendTemplateStepConfig
       if (!args.contactId) throw new Error('send_template needs a contact')
@@ -591,17 +617,32 @@ async function resolveConversationId(args: ExecuteArgs): Promise<string> {
   return data.id as string
 }
 
-function triggerMatches(automation: Automation, ctx: AutomationContext | undefined): boolean {
-  if (automation.trigger_type !== 'keyword_match') return true
-  const cfg = automation.trigger_config as KeywordMatchTriggerConfig
-  if (!cfg?.keywords || cfg.keywords.length === 0) return false
-  const text = (ctx?.message_text ?? '').toString()
-  if (!text) return false
-  const haystack = cfg.case_sensitive ? text : text.toLowerCase()
-  return cfg.keywords.some((raw) => {
-    const k = cfg.case_sensitive ? raw : raw.toLowerCase()
-    return cfg.match_type === 'exact' ? haystack === k : haystack.includes(k)
-  })
+export function triggerMatches(automation: Automation, ctx: AutomationContext | undefined): boolean {
+  if (automation.trigger_type === 'keyword_match') {
+    const cfg = automation.trigger_config as KeywordMatchTriggerConfig
+    if (!cfg?.keywords || cfg.keywords.length === 0) return false
+    const text = (ctx?.message_text ?? '').toString()
+    if (!text) return false
+    const haystack = cfg.case_sensitive ? text : text.toLowerCase()
+    return cfg.keywords.some((raw) => {
+      const k = cfg.case_sensitive ? raw : raw.toLowerCase()
+      return cfg.match_type === 'exact' ? haystack === k : haystack.includes(k)
+    })
+  }
+
+  // Match on the tapped button / list-row id (exact). Lets multi-step
+  // menus be chained: automation A sends buttons, automation B fires on
+  // the reply id and sends the next step.
+  if (automation.trigger_type === 'interactive_reply') {
+    const cfg = automation.trigger_config as InteractiveReplyTriggerConfig
+    const replyId = ctx?.interactive_reply_id
+    if (!replyId || !Array.isArray(cfg?.reply_ids) || cfg.reply_ids.length === 0) {
+      return false
+    }
+    return cfg.reply_ids.includes(replyId)
+  }
+
+  return true
 }
 
 async function evaluateCondition(cfg: ConditionStepConfig, args: ExecuteArgs): Promise<boolean> {
diff --git a/src/lib/automations/meta-send.ts b/src/lib/automations/meta-send.ts
index b3be045..8907790 100644
--- a/src/lib/automations/meta-send.ts
+++ b/src/lib/automations/meta-send.ts
@@ -1,4 +1,9 @@
 import { sendTextMessage, sendTemplateMessage } from '@/lib/whatsapp/meta-api'
+import type { InteractiveMessagePayload } from '@/lib/whatsapp/interactive'
+import {
+  engineSendInteractiveButtons,
+  engineSendInteractiveList,
+} from '@/lib/flows/meta-send'
 import { decrypt } from '@/lib/whatsapp/encryption'
 import {
   sanitizePhoneForMeta,
@@ -53,6 +58,49 @@ export async function engineSendTemplate(
   return sendViaMeta({ ...args, kind: 'template' })
 }
 
+interface SendInteractiveArgs {
+  accountId: string
+  userId: string
+  conversationId: string
+  contactId: string
+  payload: InteractiveMessagePayload
+}
+
+/**
+ * Send an interactive (reply-buttons or list) message from the
+ * automation engine.
+ *
+ * Delegates to the Flows interactive senders
+ * (`engineSendInteractiveButtons` / `engineSendInteractiveList`), which
+ * already own the account-scoped lookup, phone-variant retry, and the
+ * `messages` insert with `interactive_payload` + `sender_type='bot'`.
+ * Both engines want identical behaviour here, so there's one
+ * implementation rather than a second hand-rolled copy that could drift.
+ */
+export async function engineSendInteractive(
+  args: SendInteractiveArgs,
+): Promise<{ whatsapp_message_id: string }> {
+  const { payload, accountId, userId, conversationId, contactId } = args
+  const common = { accountId, userId, conversationId, contactId }
+  if (payload.kind === 'buttons') {
+    return engineSendInteractiveButtons({
+      ...common,
+      bodyText: payload.body,
+      headerText: payload.header,
+      footerText: payload.footer,
+      buttons: payload.buttons,
+    })
+  }
+  return engineSendInteractiveList({
+    ...common,
+    bodyText: payload.body,
+    buttonLabel: payload.button_label,
+    headerText: payload.header,
+    footerText: payload.footer,
+    sections: payload.sections,
+  })
+}
+
 type SendInput =
   | (SendTextArgs & { kind: 'text' })
   | (SendTemplateArgs & { kind: 'template' })
diff --git a/src/lib/automations/trigger-meta.ts b/src/lib/automations/trigger-meta.ts
index af72d9f..586d34d 100644
--- a/src/lib/automations/trigger-meta.ts
+++ b/src/lib/automations/trigger-meta.ts
@@ -35,6 +35,10 @@ export const TRIGGER_META: Record<AutomationTriggerType, TriggerMeta> = {
     label: 'Time-Based',
     pillClass: 'border-slate-500/30 bg-slate-500/10 text-muted-foreground',
   },
+  interactive_reply: {
+    label: 'Button / List Reply',
+    pillClass: 'border-pink-500/30 bg-pink-500/10 text-pink-300',
+  },
 }
 
 export function triggerMeta(t: AutomationTriggerType | string): TriggerMeta {
diff --git a/src/lib/automations/validate.test.ts b/src/lib/automations/validate.test.ts
index 75cae10..79267b1 100644
--- a/src/lib/automations/validate.test.ts
+++ b/src/lib/automations/validate.test.ts
@@ -120,6 +120,37 @@ describe("validateStepsForActivation", () => {
     ]);
   });
 
+  it("validates send_buttons / send_list interactive payloads", () => {
+    const good = validateStepsForActivation([
+      {
+        step_type: "send_buttons",
+        step_config: {
+          kind: "buttons",
+          body: "Pick one",
+          buttons: [{ id: "yes", title: "Yes" }],
+        },
+      },
+    ]);
+    expect(good).toEqual([]);
+
+    const tooMany = validateStepsForActivation([
+      {
+        step_type: "send_buttons",
+        step_config: {
+          kind: "buttons",
+          body: "Pick one",
+          buttons: [
+            { id: "a", title: "A" },
+            { id: "b", title: "B" },
+            { id: "c", title: "C" },
+            { id: "d", title: "D" },
+          ],
+        },
+      },
+    ]);
+    expect(tooMany.map((i) => i.path)).toEqual(["steps[0].interactive"]);
+  });
+
   it("flags update_contact_field when field or value is missing", () => {
     const issues = validateStepsForActivation([
       { step_type: "update_contact_field", step_config: { field: "name" } },
@@ -236,6 +267,21 @@ describe("validateTriggerForActivation", () => {
     ).toEqual([]);
   });
 
+  it("requires reply_ids on interactive_reply triggers", () => {
+    expect(validateTriggerForActivation("interactive_reply", {})).toEqual([
+      { path: "trigger.reply_ids", message: "at least one reply id is required" },
+    ]);
+    expect(
+      validateTriggerForActivation("interactive_reply", { reply_ids: ["yes", "no"] }),
+    ).toEqual([]);
+    const empties = validateTriggerForActivation("interactive_reply", {
+      reply_ids: ["yes", "  "],
+    });
+    expect(empties.map((i) => i.message)).toContain(
+      "reply ids cannot be empty strings",
+    );
+  });
+
   it("does not flag unknown trigger types (handled elsewhere)", () => {
     expect(validateTriggerForActivation("some_future_trigger", {})).toEqual([]);
   });
diff --git a/src/lib/automations/validate.ts b/src/lib/automations/validate.ts
index 6b652ec..ea59c3b 100644
--- a/src/lib/automations/validate.ts
+++ b/src/lib/automations/validate.ts
@@ -1,4 +1,5 @@
 import type { AutomationTriggerType } from '@/types'
+import { validateInteractivePayload } from '@/lib/whatsapp/interactive'
 
 // ------------------------------------------------------------
 // Pre-flight config validation for automations about to be activated.
@@ -58,6 +59,16 @@ function validateOne(step: StepLike, path: string, issues: ValidationIssue[]): v
         issues.push({ path: `${path}.text`, message: 'message text is required' })
       }
       break
+    case 'send_buttons':
+    case 'send_list': {
+      // The whole step_config IS the interactive payload; validate it
+      // against Meta's limits (same check the engine runs before send).
+      const result = validateInteractivePayload(c)
+      if (!result.ok) {
+        issues.push({ path: `${path}.interactive`, message: result.error })
+      }
+      break
+    }
     case 'send_template':
       if (!nonEmpty(c.template_name)) {
         issues.push({ path: `${path}.template_name`, message: 'template name is required' })
@@ -174,6 +185,19 @@ export function validateTriggerForActivation(
     if (!nonEmpty(cfg.tag_id)) {
       issues.push({ path: 'trigger.tag_id', message: 'tag is required' })
     }
+  } else if (triggerType === 'interactive_reply') {
+    const ids = cfg.reply_ids
+    if (!Array.isArray(ids) || ids.length === 0) {
+      issues.push({
+        path: 'trigger.reply_ids',
+        message: 'at least one reply id is required',
+      })
+    } else if (ids.some((v) => typeof v !== 'string' || v.trim() === '')) {
+      issues.push({
+        path: 'trigger.reply_ids',
+        message: 'reply ids cannot be empty strings',
+      })
+    }
   }
 
   return issues
diff --git a/src/lib/flows/meta-send.ts b/src/lib/flows/meta-send.ts
index 133c11a..9c428c8 100644
--- a/src/lib/flows/meta-send.ts
+++ b/src/lib/flows/meta-send.ts
@@ -7,6 +7,7 @@ import {
   type InteractiveListSection,
   type MediaKind,
 } from '@/lib/whatsapp/meta-api'
+import type { InteractiveMessagePayload } from '@/lib/whatsapp/interactive'
 import { decrypt } from '@/lib/whatsapp/encryption'
 import {
   sanitizePhoneForMeta,
@@ -413,12 +414,33 @@ async function sendInteractiveViaMeta(
   //
   // We do NOT set interactive_reply_id here — that column is reserved
   // for the customer's tap on this message, populated by the webhook
-  // when their reply arrives.
+  // when their reply arrives. We DO persist the structured payload so
+  // the inbox thread re-renders the buttons/rows the bot sent (round-
+  // trip), matching the composer + automation send paths.
+  const interactivePayload: InteractiveMessagePayload =
+    input.kind === 'buttons'
+      ? {
+          kind: 'buttons',
+          body: input.bodyText,
+          header: input.headerText,
+          footer: input.footerText,
+          buttons: input.buttons,
+        }
+      : {
+          kind: 'list',
+          body: input.bodyText,
+          header: input.headerText,
+          footer: input.footerText,
+          button_label: input.buttonLabel,
+          sections: input.sections,
+        }
+
   const { error: msgErr } = await db.from('messages').insert({
     conversation_id: input.conversationId,
     sender_type: 'bot',
     content_type: 'interactive',
     content_text: input.bodyText,
+    interactive_payload: interactivePayload,
     message_id: waMessageId,
     status: 'sent',
   })
diff --git a/src/lib/whatsapp/interactive.test.ts b/src/lib/whatsapp/interactive.test.ts
new file mode 100644
index 0000000..f2fe935
--- /dev/null
+++ b/src/lib/whatsapp/interactive.test.ts
@@ -0,0 +1,142 @@
+import { describe, expect, it } from 'vitest'
+
+import {
+  validateInteractivePayload,
+  interactivePayloadPreviewText,
+  type InteractiveButtonsPayload,
+  type InteractiveListPayload,
+} from './interactive'
+
+const validButtons: InteractiveButtonsPayload = {
+  kind: 'buttons',
+  body: 'Choose an option',
+  buttons: [
+    { id: 'yes', title: 'Yes' },
+    { id: 'no', title: 'No' },
+  ],
+}
+
+const validList: InteractiveListPayload = {
+  kind: 'list',
+  body: 'Pick a service',
+  button_label: 'View menu',
+  sections: [
+    {
+      title: 'Services',
+      rows: [
+        { id: 'seo', title: 'SEO', description: 'Search optimization' },
+        { id: 'ads', title: 'Ads' },
+      ],
+    },
+  ],
+}
+
+describe('validateInteractivePayload — buttons', () => {
+  it('accepts a well-formed buttons payload', () => {
+    expect(validateInteractivePayload(validButtons)).toEqual({ ok: true })
+  })
+
+  it('rejects a missing/empty payload', () => {
+    expect(validateInteractivePayload(undefined).ok).toBe(false)
+    expect(validateInteractivePayload(null).ok).toBe(false)
+  })
+
+  it('requires a non-empty body within 1024 chars', () => {
+    expect(validateInteractivePayload({ ...validButtons, body: '' }).ok).toBe(false)
+    const long = validateInteractivePayload({ ...validButtons, body: 'x'.repeat(1025) })
+    expect(long.ok).toBe(false)
+  })
+
+  it('requires 1-3 buttons', () => {
+    expect(validateInteractivePayload({ ...validButtons, buttons: [] }).ok).toBe(false)
+    const four = validateInteractivePayload({
+      ...validButtons,
+      buttons: [
+        { id: 'a', title: 'A' },
+        { id: 'b', title: 'B' },
+        { id: 'c', title: 'C' },
+        { id: 'd', title: 'D' },
+      ],
+    })
+    expect(four.ok).toBe(false)
+  })
+
+  it('caps button title at 20 chars', () => {
+    const res = validateInteractivePayload({
+      ...validButtons,
+      buttons: [{ id: 'a', title: 'x'.repeat(21) }],
+    })
+    expect(res.ok).toBe(false)
+  })
+
+  it('rejects duplicate button ids', () => {
+    const res = validateInteractivePayload({
+      ...validButtons,
+      buttons: [
+        { id: 'dup', title: 'A' },
+        { id: 'dup', title: 'B' },
+      ],
+    })
+    expect(res).toEqual({ ok: false, error: 'Duplicate button id "dup".' })
+  })
+
+  it('rejects empty button id / title', () => {
+    expect(
+      validateInteractivePayload({ ...validButtons, buttons: [{ id: '', title: 'A' }] }).ok,
+    ).toBe(false)
+    expect(
+      validateInteractivePayload({ ...validButtons, buttons: [{ id: 'a', title: '' }] }).ok,
+    ).toBe(false)
+  })
+})
+
+describe('validateInteractivePayload — list', () => {
+  it('accepts a well-formed list payload', () => {
+    expect(validateInteractivePayload(validList)).toEqual({ ok: true })
+  })
+
+  it('requires a button label within 20 chars', () => {
+    expect(validateInteractivePayload({ ...validList, button_label: '' }).ok).toBe(false)
+    expect(
+      validateInteractivePayload({ ...validList, button_label: 'x'.repeat(21) }).ok,
+    ).toBe(false)
+  })
+
+  it('caps total rows at 10 across sections', () => {
+    const rows = Array.from({ length: 11 }, (_, i) => ({ id: `r${i}`, title: `Row ${i}` }))
+    const res = validateInteractivePayload({
+      ...validList,
+      sections: [{ rows }],
+    })
+    expect(res.ok).toBe(false)
+  })
+
+  it('caps list row title at 24 chars', () => {
+    const res = validateInteractivePayload({
+      ...validList,
+      sections: [{ rows: [{ id: 'r', title: 'x'.repeat(25) }] }],
+    })
+    expect(res.ok).toBe(false)
+  })
+
+  it('rejects duplicate row ids across sections', () => {
+    const res = validateInteractivePayload({
+      ...validList,
+      sections: [
+        { rows: [{ id: 'dup', title: 'A' }] },
+        { rows: [{ id: 'dup', title: 'B' }] },
+      ],
+    })
+    expect(res.ok).toBe(false)
+  })
+})
+
+describe('interactivePayloadPreviewText', () => {
+  it('returns the trimmed body', () => {
+    expect(interactivePayloadPreviewText({ ...validButtons, body: '  Hi  ' })).toBe('Hi')
+  })
+  it('falls back when body is blank', () => {
+    expect(interactivePayloadPreviewText({ ...validButtons, body: '   ' })).toBe('[buttons]')
+    expect(interactivePayloadPreviewText({ ...validList, body: '' })).toBe('[list]')
+  })
+})
diff --git a/src/lib/whatsapp/interactive.ts b/src/lib/whatsapp/interactive.ts
new file mode 100644
index 0000000..4246c46
--- /dev/null
+++ b/src/lib/whatsapp/interactive.ts
@@ -0,0 +1,239 @@
+// ============================================================
+// Interactive message payload — shared shape + validation.
+//
+// The persisted, round-trippable representation of a WhatsApp
+// interactive message (reply buttons or a list). This is the single
+// source of truth used by:
+//   - the inbox composer + automation "send interactive" builders,
+//   - the send-message core + automation engine (send + persist),
+//   - the message bubble + preview (render),
+//   - quick replies (store an interactive snippet).
+//
+// The field names (`id`/`title`/`description` on buttons/rows) match
+// `meta-api.ts`'s `InteractiveButton` / `InteractiveListRow` /
+// `InteractiveListSection` on purpose, so a payload maps straight onto
+// the Meta send args with no translation.
+//
+// `validateInteractivePayload` mirrors the throws already inside the
+// meta-api senders, but returns a result object so callers (API routes,
+// activation checks) can surface a clean error to the user *before* the
+// network call rather than turning a bad payload into a 400 from Meta
+// mid-conversation.
+// ============================================================
+
+import { INTERACTIVE_LIMITS } from './meta-api'
+
+export interface InteractiveButton {
+  /** Stable id echoed back in the webhook when tapped. */
+  id: string
+  /** Visible label (≤ 20 chars per Meta). */
+  title: string
+}
+
+export interface InteractiveButtonsPayload {
+  kind: 'buttons'
+  /** Body text shown above the buttons (≤ 1024 chars). */
+  body: string
+  /** Optional plain-text header (≤ 60 chars). */
+  header?: string
+  /** Optional grey footer line (≤ 60 chars). */
+  footer?: string
+  /** 1–3 buttons. */
+  buttons: InteractiveButton[]
+}
+
+export interface InteractiveListRow {
+  /** Stable id echoed back in the webhook when selected. */
+  id: string
+  /** Row title (≤ 24 chars per Meta). */
+  title: string
+  /** Optional secondary line (≤ 72 chars). */
+  description?: string
+}
+
+export interface InteractiveListSection {
+  /** Optional section header shown above its rows. */
+  title?: string
+  rows: InteractiveListRow[]
+}
+
+export interface InteractiveListPayload {
+  kind: 'list'
+  body: string
+  header?: string
+  footer?: string
+  /** Label of the tap-to-expand button on the message bubble (≤ 20 chars). */
+  button_label: string
+  /** 1–10 rows TOTAL across all sections. */
+  sections: InteractiveListSection[]
+}
+
+export type InteractiveMessagePayload =
+  | InteractiveButtonsPayload
+  | InteractiveListPayload
+
+export type InteractiveValidation =
+  | { ok: true }
+  | { ok: false; error: string }
+
+function ok(): InteractiveValidation {
+  return { ok: true }
+}
+function fail(error: string): InteractiveValidation {
+  return { ok: false, error }
+}
+
+function validateHeaderFooter(
+  header: string | undefined,
+  footer: string | undefined,
+): InteractiveValidation {
+  if (header && header.length > INTERACTIVE_LIMITS.headerTextMaxLength) {
+    return fail(
+      `Header exceeds the ${INTERACTIVE_LIMITS.headerTextMaxLength}-character limit.`,
+    )
+  }
+  if (footer && footer.length > INTERACTIVE_LIMITS.footerMaxLength) {
+    return fail(
+      `Footer exceeds the ${INTERACTIVE_LIMITS.footerMaxLength}-character limit.`,
+    )
+  }
+  return ok()
+}
+
+/**
+ * Validate an interactive payload against Meta's hard limits + our
+ * structural rules (non-empty ids/titles, unique ids). Returns a result
+ * object rather than throwing so API routes can map it to a 400 with a
+ * user-facing message.
+ *
+ * `unknown` in, narrowed here, so it's safe to call straight on a parsed
+ * request body.
+ */
+export function validateInteractivePayload(
+  payload: unknown,
+): InteractiveValidation {
+  if (!payload || typeof payload !== 'object') {
+    return fail('Interactive message payload is required.')
+  }
+  const p = payload as Partial<InteractiveMessagePayload>
+
+  if (typeof p.body !== 'string' || p.body.trim() === '') {
+    return fail('Interactive message body text is required.')
+  }
+  if (p.body.length > INTERACTIVE_LIMITS.bodyMaxLength) {
+    return fail(
+      `Body text exceeds the ${INTERACTIVE_LIMITS.bodyMaxLength}-character limit.`,
+    )
+  }
+  const hf = validateHeaderFooter(p.header, p.footer)
+  if (!hf.ok) return hf
+
+  if (p.kind === 'buttons') {
+    const buttons = (p as InteractiveButtonsPayload).buttons
+    if (!Array.isArray(buttons) || buttons.length < 1) {
+      return fail('Add at least one reply button.')
+    }
+    if (buttons.length > INTERACTIVE_LIMITS.maxButtons) {
+      return fail(
+        `A reply-button message allows at most ${INTERACTIVE_LIMITS.maxButtons} buttons.`,
+      )
+    }
+    const seen = new Set<string>()
+    for (const b of buttons) {
+      if (!b || typeof b.id !== 'string' || b.id.trim() === '') {
+        return fail('Every button needs an id.')
+      }
+      if (seen.has(b.id)) {
+        return fail(`Duplicate button id "${b.id}".`)
+      }
+      seen.add(b.id)
+      if (typeof b.title !== 'string' || b.title.trim() === '') {
+        return fail('Every button needs a label.')
+      }
+      if (b.title.length > INTERACTIVE_LIMITS.buttonTitleMaxLength) {
+        return fail(
+          `Button label "${b.title}" exceeds the ${INTERACTIVE_LIMITS.buttonTitleMaxLength}-character limit.`,
+        )
+      }
+    }
+    return ok()
+  }
+
+  if (p.kind === 'list') {
+    const list = p as InteractiveListPayload
+    if (
+      typeof list.button_label !== 'string' ||
+      list.button_label.trim() === ''
+    ) {
+      return fail('The list needs a button label.')
+    }
+    if (list.button_label.length > INTERACTIVE_LIMITS.buttonTitleMaxLength) {
+      return fail(
+        `List button label exceeds the ${INTERACTIVE_LIMITS.buttonTitleMaxLength}-character limit.`,
+      )
+    }
+    if (!Array.isArray(list.sections) || list.sections.length < 1) {
+      return fail('Add at least one list section.')
+    }
+    if (list.sections.length > INTERACTIVE_LIMITS.maxListSections) {
+      return fail(
+        `A list allows at most ${INTERACTIVE_LIMITS.maxListSections} sections.`,
+      )
+    }
+    const seen = new Set<string>()
+    let total = 0
+    for (const section of list.sections) {
+      if (!section || !Array.isArray(section.rows)) {
+        return fail('Every list section needs rows.')
+      }
+      for (const row of section.rows) {
+        total++
+        if (!row || typeof row.id !== 'string' || row.id.trim() === '') {
+          return fail('Every list row needs an id.')
+        }
+        if (seen.has(row.id)) {
+          return fail(`Duplicate list row id "${row.id}".`)
+        }
+        seen.add(row.id)
+        if (typeof row.title !== 'string' || row.title.trim() === '') {
+          return fail('Every list row needs a title.')
+        }
+        if (row.title.length > INTERACTIVE_LIMITS.listRowTitleMaxLength) {
+          return fail(
+            `List row title "${row.title}" exceeds the ${INTERACTIVE_LIMITS.listRowTitleMaxLength}-character limit.`,
+          )
+        }
+        if (
+          row.description &&
+          row.description.length >
+            INTERACTIVE_LIMITS.listRowDescriptionMaxLength
+        ) {
+          return fail(
+            `List row description exceeds the ${INTERACTIVE_LIMITS.listRowDescriptionMaxLength}-character limit.`,
+          )
+        }
+      }
+    }
+    if (total < 1) return fail('Add at least one list row.')
+    if (total > INTERACTIVE_LIMITS.maxListRowsTotal) {
+      return fail(
+        `A list allows at most ${INTERACTIVE_LIMITS.maxListRowsTotal} rows in total.`,
+      )
+    }
+    return ok()
+  }
+
+  return fail('Interactive message must be reply buttons or a list.')
+}
+
+/**
+ * Short single-line summary used for `conversations.last_message_text`
+ * and quick-reply list rows — the body, trimmed, or a sensible fallback.
+ */
+export function interactivePayloadPreviewText(
+  payload: InteractiveMessagePayload,
+): string {
+  const body = payload.body?.trim()
+  if (body) return body
+  return payload.kind === 'buttons' ? '[buttons]' : '[list]'
+}
diff --git a/src/lib/whatsapp/meta-api.ts b/src/lib/whatsapp/meta-api.ts
index bf9f28d..80518df 100644
--- a/src/lib/whatsapp/meta-api.ts
+++ b/src/lib/whatsapp/meta-api.ts
@@ -777,8 +777,16 @@ export async function sendInteractiveButtons(
       `Interactive button message requires 1-${INTERACTIVE_LIMITS.maxButtons} buttons (got ${buttons.length}).`
     )
   }
+  const seenButtonIds = new Set<string>()
   for (const btn of buttons) {
     if (!btn.id) throw new Error('Interactive button missing id.')
+    // Duplicate button ids make the tapped-button webhook ambiguous —
+    // Meta rejects them, and the pre-flight validator (interactive.ts)
+    // rejects them too, so guard here to keep the two paths in step.
+    if (seenButtonIds.has(btn.id)) {
+      throw new Error(`Interactive message has duplicate button id "${btn.id}".`)
+    }
+    seenButtonIds.add(btn.id)
     if (!btn.title) throw new Error(`Interactive button "${btn.id}" missing title.`)
     if (btn.title.length > INTERACTIVE_LIMITS.buttonTitleMaxLength) {
       throw new Error(
diff --git a/src/lib/whatsapp/send-message.test.ts b/src/lib/whatsapp/send-message.test.ts
index 04550d7..17bd03e 100644
--- a/src/lib/whatsapp/send-message.test.ts
+++ b/src/lib/whatsapp/send-message.test.ts
@@ -88,6 +88,48 @@ describe('sendMessageToConversation — param validation (pre-DB)', () => {
     );
   });
 
+  it('requires a valid interactive payload for interactive messages', async () => {
+    // Missing payload entirely.
+    await expectSendError(
+      { ...base, messageType: 'interactive' },
+      400,
+      /payload is required/
+    );
+    // Too many buttons.
+    await expectSendError(
+      {
+        ...base,
+        messageType: 'interactive',
+        interactivePayload: {
+          kind: 'buttons',
+          body: 'Pick one',
+          buttons: [
+            { id: 'a', title: 'A' },
+            { id: 'b', title: 'B' },
+            { id: 'c', title: 'C' },
+            { id: 'd', title: 'D' },
+          ],
+        },
+      },
+      400,
+      /at most 3 buttons/
+    );
+    // Over-long button title.
+    await expectSendError(
+      {
+        ...base,
+        messageType: 'interactive',
+        interactivePayload: {
+          kind: 'buttons',
+          body: 'Pick one',
+          buttons: [{ id: 'a', title: 'x'.repeat(21) }],
+        },
+      },
+      400,
+      /20-character limit/
+    );
+  });
+
   it('allows a long "caption" on audio (audio carries none) — so it reaches the DB', async () => {
     // Audio is exempt from the caption cap, so validation passes and we
     // proceed to the conversation lookup — proven by the stub throwing.
diff --git a/src/lib/whatsapp/send-message.ts b/src/lib/whatsapp/send-message.ts
index 8637955..5b5ca32 100644
--- a/src/lib/whatsapp/send-message.ts
+++ b/src/lib/whatsapp/send-message.ts
@@ -25,8 +25,15 @@ import {
   sendTextMessage,
   sendTemplateMessage,
   sendMediaMessage,
+  sendInteractiveButtons,
+  sendInteractiveList,
   type MediaKind,
 } from '@/lib/whatsapp/meta-api';
+import {
+  validateInteractivePayload,
+  interactivePayloadPreviewText,
+  type InteractiveMessagePayload,
+} from '@/lib/whatsapp/interactive';
 import { decrypt, encrypt, isLegacyFormat } from '@/lib/whatsapp/encryption';
 import { supabaseAdmin } from '@/lib/flows/admin-client';
 import {
@@ -42,6 +49,7 @@ export const MEDIA_KINDS = ['image', 'video', 'document', 'audio'] as const;
 export const VALID_MESSAGE_TYPES = [
   'text',
   'template',
+  'interactive',
   ...MEDIA_KINDS,
 ] as const;
 
@@ -73,6 +81,8 @@ export interface SendMessageParams {
   templateParams?: string[];
   /** Structured template params (header/body/buttons). */
   templateMessageParams?: unknown;
+  /** Structured payload for `messageType === 'interactive'`. */
+  interactivePayload?: InteractiveMessagePayload | null;
   replyToMessageId?: string | null;
 }
 
@@ -103,8 +113,10 @@ export function validateSendMessageParams(params: {
   contentText?: string | null;
   mediaUrl?: string | null;
   templateName?: string | null;
+  interactivePayload?: InteractiveMessagePayload | null;
 }): void {
-  const { messageType, contentText, mediaUrl, templateName } = params;
+  const { messageType, contentText, mediaUrl, templateName, interactivePayload } =
+    params;
 
   if (!messageType) {
     throw new SendMessageError('bad_request', 'message_type is required', 400);
@@ -136,6 +148,15 @@ export function validateSendMessageParams(params: {
     );
   }
 
+  // Interactive: validate the full structured payload against Meta's
+  // limits up front so a bad payload 400s before we touch Meta.
+  if (messageType === 'interactive') {
+    const result = validateInteractivePayload(interactivePayload);
+    if (!result.ok) {
+      throw new SendMessageError('bad_request', result.error, 400);
+    }
+  }
+
   if (isMediaKind && !mediaUrl) {
     throw new SendMessageError(
       'bad_request',
@@ -174,6 +195,7 @@ export async function sendMessageToConversation(
     templateLanguage,
     templateParams,
     templateMessageParams,
+    interactivePayload,
     replyToMessageId,
   } = params;
 
@@ -185,7 +207,13 @@ export async function sendMessageToConversation(
     );
   }
 
-  validateSendMessageParams({ messageType, contentText, mediaUrl, templateName });
+  validateSendMessageParams({
+    messageType,
+    contentText,
+    mediaUrl,
+    templateName,
+    interactivePayload,
+  });
 
   const isMediaKind = (MEDIA_KINDS as readonly string[]).includes(messageType);
 
@@ -329,6 +357,34 @@ export async function sendMessageToConversation(
       });
       return result.messageId;
     }
+    if (messageType === 'interactive') {
+      const p = interactivePayload!;
+      if (p.kind === 'buttons') {
+        const result = await sendInteractiveButtons({
+          phoneNumberId: config.phone_number_id,
+          accessToken,
+          to: phone,
+          bodyText: p.body,
+          headerText: p.header || undefined,
+          footerText: p.footer || undefined,
+          buttons: p.buttons,
+          contextMessageId,
+        });
+        return result.messageId;
+      }
+      const result = await sendInteractiveList({
+        phoneNumberId: config.phone_number_id,
+        accessToken,
+        to: phone,
+        bodyText: p.body,
+        buttonLabel: p.button_label,
+        headerText: p.header || undefined,
+        footerText: p.footer || undefined,
+        sections: p.sections,
+        contextMessageId,
+      });
+      return result.messageId;
+    }
     const result = await sendTextMessage({
       phoneNumberId: config.phone_number_id,
       accessToken,
@@ -386,15 +442,23 @@ export async function sendMessageToConversation(
 
   // Persist the sent message. Field names MUST match the messages
   // schema (see 001_initial_schema.sql).
+  // Interactive messages persist the body as content_text (so the
+  // conversation-list preview reads sensibly) plus the full structured
+  // payload so the thread can re-render the buttons / rows.
+  const interactiveBody =
+    messageType === 'interactive' ? interactivePayload!.body : null;
+
   const { data: messageRecord, error: msgError } = await db
     .from('messages')
     .insert({
       conversation_id: conversationId,
       sender_type: 'agent',
       content_type: messageType,
-      content_text: contentText || null,
+      content_text: interactiveBody ?? contentText ?? null,
       media_url: mediaUrl || null,
       template_name: templateName || null,
+      interactive_payload:
+        messageType === 'interactive' ? interactivePayload : null,
       message_id: waMessageId,
       status: 'sent',
       reply_to_message_id: replyToMessageId || null,
@@ -411,10 +475,15 @@ export async function sendMessageToConversation(
     );
   }
 
+  const lastMessageText =
+    messageType === 'interactive'
+      ? interactivePayloadPreviewText(interactivePayload!)
+      : contentText || `[${messageType}]`;
+
   await db
     .from('conversations')
     .update({
-      last_message_text: contentText || `[${messageType}]`,
+      last_message_text: lastMessageText,
       last_message_at: new Date().toISOString(),
       updated_at: new Date().toISOString(),
     })
diff --git a/src/types/index.ts b/src/types/index.ts
index afc1420..2b2e156 100644
--- a/src/types/index.ts
+++ b/src/types/index.ts
@@ -1,4 +1,14 @@
 import type { AccountRole } from "@/lib/auth/roles";
+import type { InteractiveMessagePayload } from "@/lib/whatsapp/interactive";
+
+export type {
+  InteractiveMessagePayload,
+  InteractiveButtonsPayload,
+  InteractiveListPayload,
+  InteractiveButton,
+  InteractiveListRow,
+  InteractiveListSection,
+} from "@/lib/whatsapp/interactive";
 
 export interface Profile {
   id: string;
@@ -228,6 +238,13 @@ export interface Message {
    * cue (renders with a "↩ button reply" affordance).
    */
   interactive_reply_id?: string;
+  /**
+   * Structured payload of an OUTBOUND interactive message (reply
+   * buttons or list) we sent. Lets the thread re-render the buttons /
+   * rows, not just the body text. Only set when `content_type ===
+   * 'interactive'` and `sender_type` is agent/bot. Migration 035.
+   */
+  interactive_payload?: InteractiveMessagePayload;
   /**
    * True when the AI auto-reply bot generated + sent this message (as
    * opposed to a human agent or a deterministic Flow/automation send,
@@ -419,10 +436,15 @@ export type AutomationTriggerType =
   | 'new_contact_created'
   | 'conversation_assigned'
   | 'tag_added'
-  | 'time_based';
+  | 'time_based'
+  /** Customer tapped a reply button / list row whose id matches; lets
+   *  multi-step menus be chained across automations. */
+  | 'interactive_reply';
 
 export type AutomationStepType =
   | 'send_message'
+  | 'send_buttons'
+  | 'send_list'
   | 'send_template'
   | 'add_tag'
   | 'remove_tag'
@@ -452,17 +474,31 @@ export interface TimeBasedTriggerConfig {
   timezone?: string;
 }
 
+export interface InteractiveReplyTriggerConfig {
+  /** Button / list-row ids to match, exact. Any one matching fires. */
+  reply_ids: string[];
+}
+
 export type AutomationTriggerConfig =
   | Record<string, never>
   | KeywordMatchTriggerConfig
   | TagTriggerConfig
   | TimeBasedTriggerConfig
+  | InteractiveReplyTriggerConfig
   | Record<string, unknown>;
 
 export interface SendMessageStepConfig {
   text: string;
 }
 
+/**
+ * `send_buttons` / `send_list` step configs carry the full interactive
+ * payload (same shape stored on messages + quick replies). `kind` is
+ * implied by the step_type but kept on the payload for a uniform shape.
+ */
+export type SendButtonsStepConfig = InteractiveMessagePayload;
+export type SendListStepConfig = InteractiveMessagePayload;
+
 export interface SendTemplateStepConfig {
   template_name: string;
   language?: string;
@@ -525,6 +561,8 @@ export interface SendWebhookStepConfig {
 
 export type AutomationStepConfig =
   | SendMessageStepConfig
+  | SendButtonsStepConfig
+  | SendListStepConfig
   | SendTemplateStepConfig
   | TagStepConfig
   | AssignConversationStepConfig
@@ -586,3 +624,25 @@ export interface AutomationLog {
   created_at: string;
   contact?: Contact;
 }
+
+// ============================================================
+// Quick replies — reusable snippets (migration 035)
+// ============================================================
+
+export type QuickReplyKind = 'text' | 'interactive';
+
+export interface QuickReply {
+  id: string;
+  /** Account tenancy key — shared across all members of the account. */
+  account_id: string;
+  /** Author / audit only. */
+  user_id: string;
+  title: string;
+  kind: QuickReplyKind;
+  /** Set when `kind === 'text'`. */
+  content_text?: string | null;
+  /** Set when `kind === 'interactive'`. */
+  interactive_payload?: InteractiveMessagePayload | null;
+  created_at: string;
+  updated_at: string;
+}
diff --git a/supabase/migrations/035_interactive_messages.sql b/supabase/migrations/035_interactive_messages.sql
new file mode 100644
index 0000000..7dcfbd7
--- /dev/null
+++ b/supabase/migrations/035_interactive_messages.sql
@@ -0,0 +1,61 @@
+-- ============================================================
+-- 035_interactive_messages.sql
+--
+-- Full support for WhatsApp interactive messages (reply buttons +
+-- list messages) beyond the Flows subsystem.
+--
+--   1. messages.interactive_payload — the structured payload of an
+--      OUTBOUND interactive message (buttons / list) so it round-trips:
+--      the thread can re-render the buttons/rows we sent, not just the
+--      body text. Migration 010 already added 'interactive' to the
+--      content_type CHECK and the inbound `interactive_reply_id`
+--      column, so no CHECK change is needed here.
+--
+--   2. quick_replies — reusable snippets (plain text OR a saved
+--      interactive message) an agent can insert from the inbox
+--      composer. Account-scoped, same tenancy model as automations.
+-- ============================================================
+
+-- 1. Outbound interactive payload -----------------------------
+ALTER TABLE messages
+  ADD COLUMN IF NOT EXISTS interactive_payload JSONB;
+
+-- 2. Quick replies --------------------------------------------
+CREATE TABLE IF NOT EXISTS quick_replies (
+  id UUID PRIMARY KEY DEFAULT uuid_generate_v4(),
+  -- Tenancy. Every member of the account shares its quick replies.
+  account_id UUID NOT NULL REFERENCES accounts(id) ON DELETE CASCADE,
+  -- Author / audit only — never used for tenancy isolation.
+  user_id UUID NOT NULL REFERENCES auth.users(id) ON DELETE CASCADE,
+  title TEXT NOT NULL,
+  -- 'text' snippets carry `content_text`; 'interactive' snippets carry
+  -- `interactive_payload` (validated app-side against Meta's limits).
+  kind TEXT NOT NULL DEFAULT 'text' CHECK (kind IN ('text', 'interactive')),
+  content_text TEXT,
+  interactive_payload JSONB,
+  created_at TIMESTAMPTZ NOT NULL DEFAULT NOW(),
+  updated_at TIMESTAMPTZ NOT NULL DEFAULT NOW()
+);
+
+CREATE INDEX IF NOT EXISTS idx_quick_replies_account ON quick_replies(account_id);
+
+ALTER TABLE quick_replies ENABLE ROW LEVEL SECURITY;
+
+-- Account-scoped policies mirroring automations (see 017): any member
+-- can read; agent+ can create / edit / delete.
+DROP POLICY IF EXISTS quick_replies_select ON quick_replies;
+DROP POLICY IF EXISTS quick_replies_insert ON quick_replies;
+DROP POLICY IF EXISTS quick_replies_update ON quick_replies;
+DROP POLICY IF EXISTS quick_replies_delete ON quick_replies;
+CREATE POLICY quick_replies_select ON quick_replies FOR SELECT
+  USING (is_account_member(account_id));
+CREATE POLICY quick_replies_insert ON quick_replies FOR INSERT
+  WITH CHECK (is_account_member(account_id, 'agent'));
+CREATE POLICY quick_replies_update ON quick_replies FOR UPDATE
+  USING (is_account_member(account_id, 'agent'));
+CREATE POLICY quick_replies_delete ON quick_replies FOR DELETE
+  USING (is_account_member(account_id, 'agent'));
+
+DROP TRIGGER IF EXISTS set_updated_at ON quick_replies;
+CREATE TRIGGER set_updated_at BEFORE UPDATE ON quick_replies
+  FOR EACH ROW EXECUTE FUNCTION update_updated_at_column();