feat(templates): media headers + URL/copy-code button params on send

Closes the last hole left by PR 3 — until now, sendTemplateMessage
only emitted a body component, so templates with image/video/
document headers or URL-with-{{1}} buttons failed at send time
with Meta's "missing component" 400. After this PR, every
APPROVED template that wacrm can submit is also fully sendable.

New helper
----------

src/lib/whatsapp/template-send-builder.ts builds the per-send
Meta components array from a MessageTemplate row + caller-supplied
SendTimeParams. It's a different beast from template-components.ts
(which builds the SUBMISSION shape) because the send-time payload
has a different schema: header type-specific parameter objects,
button components with sub_type + index, body_text without a 2D
example wrapper, etc.

Auto-fills as much as possible from the template:

  * static IMAGE/VIDEO/DOCUMENT headers ride along using the row's
    header_media_url (or header_handle when present — preferred)
  * URL buttons without {{1}} need no per-send payload
  * QUICK_REPLY / PHONE_NUMBER buttons need nothing
  * COPY_CODE buttons fall back to the template's example so the
    most common "static promo code" case Just Works without UI

Variable-bearing fields require per-send values:

  * TEXT header with {{1}}        → messageParams.headerText
  * Body variables                 → messageParams.body[]
  * URL button with {{1}}          → messageParams.buttonParams[i]
  * COPY_CODE override             → messageParams.buttonParams[i]

19 unit tests assert the wire shape per scenario — header types,
URL button at correct index when QR buttons precede it, example
fallback, and the throw-with-specific-message paths.

sendTemplateMessage extension
-----------------------------

src/lib/whatsapp/meta-api.ts gains optional `template` +
`messageParams` args. When `template` is provided, the full
components array is built via the new helper. Legacy `params:
string[]` (body only) path is preserved as-is — old callers
behave identically. When both shapes are present, structured
messageParams.body wins.

Route + UI wiring
-----------------

POST /api/whatsapp/send and /api/whatsapp/broadcast now load the
template row by (user_id, name, language) and pass it through.
Broadcast loads once per request (not per recipient — avoids N+1).
Both accept `template_message_params` / per-recipient
`messageParams` from the client.

src/components/inbox/template-picker.tsx scans the selected
template for variable-bearing fields and renders an input per
need: header text variable, body variables (existing), URL
button suffixes. Per-button preview shows the final URL with
the substitution so the user sees what the recipient will see.
The callback shape changes to `(template, { body, headerText?,
buttonParams? })`; message-thread.tsx updated accordingly.

Out of scope
------------

Broadcast composer doesn't yet collect per-recipient header /
button params — the legacy body-only flow continues to work for
broadcasts. Templates with header / URL-button variables broadcast
fine if every recipient gets the same value via API call shape;
the UI for varying it per recipient lands in a follow-up.

This is the last PR of the Issue #147 overhaul sequence.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

src/app/api/whatsapp/broadcast/route.ts

@@ -2,6 +2,7 @@ import { NextResponse } from 'next/server'
 import { createClient } from '@/lib/supabase/server'
 import { sendTemplateMessage } from '@/lib/whatsapp/meta-api'
 import { decrypt } from '@/lib/whatsapp/encryption'
+import type { SendTimeParams } from '@/lib/whatsapp/template-send-builder'
 import {
   sanitizePhoneForMeta,
   isValidE164,
@@ -45,7 +46,15 @@ interface BroadcastResult {
  */
 interface NewRecipient {
   phone: string
+  /** Body variable values, one per {{N}}. Legacy field. */
   params?: string[]
+  /**
+   * Structured per-send values (header text variable, media URL
+   * override, URL/COPY_CODE button values). When set, takes
+   * precedence over `params` for the body too — see
+   * sendTemplateMessage for the merge rules.
+   */
+  messageParams?: SendTimeParams
 }
 
 export async function POST(request: Request) {
@@ -125,6 +134,17 @@ export async function POST(request: Request) {
 
     const accessToken = decrypt(config.access_token)
 
+    // Load the template row once so sendTemplateMessage can build
+    // header + button components on each iteration. Loading inside
+    // the loop would N+1 against Supabase for every recipient.
+    const { data: templateRow } = await supabase
+      .from('message_templates')
+      .select('*')
+      .eq('user_id', user.id)
+      .eq('name', template_name)
+      .eq('language', template_language || 'en_US')
+      .maybeSingle()
+
     const results: BroadcastResult[] = []
     let sentCount = 0
     let failedCount = 0
@@ -156,6 +176,8 @@ export async function POST(request: Request) {
             to: variant,
             templateName: template_name,
             language: template_language || 'en_US',
+            template: templateRow ?? undefined,
+            messageParams: recipient.messageParams,
             params: recipient.params ?? [],
           })
           sentMessageId = result.messageId

src/app/api/whatsapp/send/route.ts

@@ -14,6 +14,7 @@ import {
   rateLimitResponse,
   RATE_LIMITS,
 } from '@/lib/rate-limit'
+import type { MessageTemplate } from '@/types'
 
 export async function POST(request: Request) {
   try {
@@ -45,7 +46,9 @@ export async function POST(request: Request) {
       content_text,
       media_url,
       template_name,
+      template_language,
       template_params,
+      template_message_params,
       reply_to_message_id,
     } = body
 
@@ -177,6 +180,24 @@ export async function POST(request: Request) {
     let waMessageId = ''
     let workingPhone = sanitizedPhone
 
+    // For template sends, load the row so sendTemplateMessage can
+    // build header + button components from the template definition.
+    // Match on (user_id, name, language) — same triple the unique
+    // index enforces — so multi-language templates work correctly.
+    // Missing template falls through with `templateRow = null` and
+    // the legacy body-only path runs.
+    let templateRow: MessageTemplate | null = null
+    if (message_type === 'template' && template_name) {
+      const { data } = await supabase
+        .from('message_templates')
+        .select('*')
+        .eq('user_id', user.id)
+        .eq('name', template_name)
+        .eq('language', template_language || 'en_US')
+        .maybeSingle()
+      templateRow = (data ?? null) as MessageTemplate | null
+    }
+
     const attempt = async (phone: string): Promise<string> => {
       if (message_type === 'template') {
         const result = await sendTemplateMessage({
@@ -184,6 +205,11 @@ export async function POST(request: Request) {
           accessToken,
           to: phone,
           templateName: template_name,
+          language: template_language || 'en_US',
+          template: templateRow ?? undefined,
+          messageParams: template_message_params ?? undefined,
+          // Legacy body-only fallback — only consulted when
+          // messageParams.body isn't set.
           params: template_params || [],
           contextMessageId,
         })

src/components/inbox/message-thread.tsx

@@ -493,10 +493,17 @@ export function MessageThread({
   }, []);
 
   const handleSendTemplate = useCallback(
-    async (template: MessageTemplate, params: string[]) => {
+    async (
+      template: MessageTemplate,
+      values: {
+        body: string[];
+        headerText?: string;
+        buttonParams?: Record<number, string>;
+      },
+    ) => {
       if (!conversation) return;
 
-      const renderedBody = renderTemplateBody(template.body_text, params);
+      const renderedBody = renderTemplateBody(template.body_text, values.body);
       const tempId = `temp-${Date.now()}`;
 
       const optimisticMsg: Message = {
@@ -519,7 +526,17 @@ export function MessageThread({
             conversation_id: conversation.id,
             message_type: "template",
             template_name: template.name,
-            template_params: params,
+            template_language: template.language,
+            // Structured params drive the new send-builder path
+            // (header media + URL button substitution). Body values
+            // are mirrored under both shapes so the route can fall
+            // back if the template row isn't found locally.
+            template_message_params: {
+              body: values.body,
+              headerText: values.headerText,
+              buttonParams: values.buttonParams,
+            },
+            template_params: values.body,
             content_text: renderedBody,
           }),
         });

src/components/inbox/template-picker.tsx

@@ -1,6 +1,6 @@
 "use client";
 
-import { useEffect, useState } from "react";
+import { useEffect, useMemo, useState } from "react";
 import { createClient } from "@/lib/supabase/client";
 import type { MessageTemplate } from "@/types";
 import { Button } from "@/components/ui/button";
@@ -21,23 +21,18 @@ import {
   LayoutTemplate,
   Loader2,
 } from "lucide-react";
+import { extractVariableIndices } from "@/lib/whatsapp/template-validators";
+
+export interface TemplateSendValues {
+  body: string[];
+  headerText?: string;
+  buttonParams?: Record<number, string>;
+}
 
 interface TemplatePickerProps {
   open: boolean;
   onOpenChange: (open: boolean) => void;
-  onSelect: (template: MessageTemplate, params: string[]) => void;
-}
-
-// Meta numbers template placeholders from 1 ({{1}}, {{2}}, …) and the
-// indices passed to the Graph API must be contiguous starting at 1.
-// We sort + dedupe here so a body using only {{2}} still drives a single
-// input slot, and so render-order matches send-order.
-function extractVariables(body: string): number[] {
-  const ids = new Set<number>();
-  for (const m of body.matchAll(/\{\{(\d+)\}\}/g)) {
-    ids.add(Number(m[1]));
-  }
-  return Array.from(ids).sort((a, b) => a - b);
+  onSelect: (template: MessageTemplate, values: TemplateSendValues) => void;
 }
 
 function renderBodyPreview(body: string, params: string[]): string {
@@ -48,6 +43,36 @@ function renderBodyPreview(body: string, params: string[]): string {
   });
 }
 
+interface UrlButtonSlot {
+  index: number;
+  text: string;
+  url: string;
+}
+
+/**
+ * Templates may need values for: body variables, a text-header
+ * variable, and per-URL-button suffixes. Collect them all so the
+ * send-message path doesn't 400 on missing parameters.
+ */
+function collectVariableSlots(template: MessageTemplate): {
+  bodyVars: number[];
+  headerVarCount: number;
+  urlButtonSlots: UrlButtonSlot[];
+} {
+  const bodyVars = extractVariableIndices(template.body_text);
+  const headerVarCount =
+    template.header_type === "text" && template.header_content
+      ? extractVariableIndices(template.header_content).length
+      : 0;
+  const urlButtonSlots: UrlButtonSlot[] = [];
+  (template.buttons ?? []).forEach((b, i) => {
+    if (b.type === "URL" && extractVariableIndices(b.url).length > 0) {
+      urlButtonSlots.push({ index: i, text: b.text, url: b.url });
+    }
+  });
+  return { bodyVars, headerVarCount, urlButtonSlots };
+}
+
 export function TemplatePicker({
   open,
   onOpenChange,
@@ -57,6 +82,8 @@ export function TemplatePicker({
   const [loading, setLoading] = useState(true);
   const [selected, setSelected] = useState<MessageTemplate | null>(null);
   const [params, setParams] = useState<string[]>([]);
+  const [headerText, setHeaderText] = useState<string>("");
+  const [buttonParams, setButtonParams] = useState<Record<number, string>>({});
 
   useEffect(() => {
     if (!open) return;
@@ -77,9 +104,6 @@ export function TemplatePicker({
         return;
       }
 
-      // Only Approved templates are sendable through Meta — anything else
-      // would 400 on the send route. Hide them rather than letting the
-      // user pick a template that will be rejected.
       const { data, error } = await supabase
         .from("message_templates")
         .select("*")
@@ -102,35 +126,60 @@ export function TemplatePicker({
     };
   }, [open]);
 
-  function handleOpenChange(next: boolean) {
-    if (!next) {
+  function resetSelection() {
     setSelected(null);
     setParams([]);
+    setHeaderText("");
+    setButtonParams({});
   }
+
+  function handleOpenChange(next: boolean) {
+    if (!next) resetSelection();
     onOpenChange(next);
   }
 
   function pickTemplate(template: MessageTemplate) {
-    const vars = extractVariables(template.body_text);
-    if (vars.length === 0) {
-      onSelect(template, []);
+    const slots = collectVariableSlots(template);
+    const noInputsNeeded =
+      slots.bodyVars.length === 0 &&
+      slots.headerVarCount === 0 &&
+      slots.urlButtonSlots.length === 0;
+    if (noInputsNeeded) {
+      onSelect(template, { body: [] });
       handleOpenChange(false);
       return;
     }
     setSelected(template);
-    setParams(new Array(vars.length).fill(""));
+    setParams(new Array(slots.bodyVars.length).fill(""));
+    setHeaderText("");
+    setButtonParams({});
   }
 
   function confirm() {
     if (!selected) return;
-    onSelect(selected, params);
+    const values: TemplateSendValues = { body: params };
+    if (headerText.trim()) values.headerText = headerText.trim();
+    if (Object.keys(buttonParams).length > 0) {
+      values.buttonParams = Object.fromEntries(
+        Object.entries(buttonParams).map(([k, v]) => [Number(k), v.trim()]),
+      );
+    }
+    onSelect(selected, values);
     handleOpenChange(false);
   }
 
-  const variables = selected ? extractVariables(selected.body_text) : [];
+  const slots = useMemo(
+    () => (selected ? collectVariableSlots(selected) : null),
+    [selected],
+  );
   const canConfirm =
     !!selected &&
-    variables.every((_, i) => (params[i] ?? "").trim().length > 0);
+    !!slots &&
+    slots.bodyVars.every((_, i) => (params[i] ?? "").trim().length > 0) &&
+    (slots.headerVarCount === 0 || headerText.trim().length > 0) &&
+    slots.urlButtonSlots.every(
+      (s) => (buttonParams[s.index] ?? "").trim().length > 0,
+    );
 
   return (
     <Dialog open={open} onOpenChange={handleOpenChange}>
@@ -207,9 +256,22 @@ export function TemplatePicker({
                 </p>
               )}
             </div>
-            {variables.map((v, i) => (
+            {slots && slots.headerVarCount > 0 && (
+              <div className="space-y-1">
+                <Label className="text-xs text-slate-300">
+                  {`Header {{1}}`}
+                </Label>
+                <Input
+                  value={headerText}
+                  onChange={(e) => setHeaderText(e.target.value)}
+                  placeholder="Value for the header variable"
+                  className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500"
+                />
+              </div>
+            )}
+            {slots?.bodyVars.map((v, i) => (
               <div key={v} className="space-y-1">
-                <Label className="text-xs text-slate-300">{`Variable {{${v}}}`}</Label>
+                <Label className="text-xs text-slate-300">{`Body {{${v}}}`}</Label>
                 <Input
                   value={params[i] ?? ""}
                   onChange={(e) => {
@@ -222,6 +284,27 @@ export function TemplatePicker({
                 />
               </div>
             ))}
+            {slots?.urlButtonSlots.map((slot) => (
+              <div key={slot.index} className="space-y-1">
+                <Label className="text-xs text-slate-300">
+                  {`URL button "${slot.text}" — value for `}{`{{1}}`}
+                </Label>
+                <Input
+                  value={buttonParams[slot.index] ?? ""}
+                  onChange={(e) =>
+                    setButtonParams((prev) => ({
+                      ...prev,
+                      [slot.index]: e.target.value,
+                    }))
+                  }
+                  placeholder="URL suffix value"
+                  className="border-slate-700 bg-slate-800 text-white placeholder:text-slate-500"
+                />
+                <p className="text-[10px] text-slate-500 break-all">
+                  Final URL: {slot.url.replace(/\{\{1\}\}/g, buttonParams[slot.index] || "{{1}}")}
+                </p>
+              </div>
+            ))}
           </div>
         )}
 
@@ -230,10 +313,7 @@ export function TemplatePicker({
             <>
               <Button
                 variant="outline"
-                onClick={() => {
-                  setSelected(null);
-                  setParams([]);
-                }}
+                onClick={resetSelection}
                 className="border-slate-700 text-slate-300 hover:bg-slate-800"
               >
                 <ArrowLeft className="h-4 w-4" />

src/lib/whatsapp/meta-api.ts

@@ -113,13 +113,39 @@ export async function sendTextMessage(
   return { messageId: data.messages[0].id }
 }
 
+import type { MessageTemplate } from '@/types'
+import {
+  buildSendComponents,
+  type SendTimeParams,
+} from './template-send-builder'
+
 export interface SendTemplateMessageArgs {
   phoneNumberId: string
   accessToken: string
   to: string
   templateName: string
   language?: string
+  /**
+   * Legacy body-only params. Kept for backward compat with callers
+   * that haven't migrated to the structured `template` + `messageParams`
+   * pair below. New callers should pass `template` so media headers
+   * and URL buttons land on the send.
+   */
   params?: string[]
+  /**
+   * The template row from message_templates. When provided, the helper
+   * builds the full components array (header + body + buttons) via
+   * buildSendComponents — that's the only way image/video/document
+   * headers and URL-with-variable buttons actually reach the recipient.
+   */
+  template?: MessageTemplate
+  /**
+   * Structured per-send values. Body variables go in `body`; header
+   * text variables in `headerText`; media overrides in
+   * `headerMediaUrl` / `headerMediaId`; URL/COPY_CODE button values
+   * in `buttonParams` keyed by index.
+   */
+  messageParams?: SendTimeParams
   /** Meta's message_id of the message being replied to. */
   contextMessageId?: string
 }
@@ -127,6 +153,13 @@ export interface SendTemplateMessageArgs {
 /**
  * Send a pre-approved WhatsApp message template. Required outside
  * the 24-hour window and for any first-touch messaging.
+ *
+ * Caller paths:
+ *   - Legacy: pass `params: string[]` (body only). Same behaviour as
+ *     before this helper learned about media + buttons.
+ *   - Structured: pass `template` (and optionally `messageParams`).
+ *     The full components array is built from the row so media
+ *     headers + URL buttons land correctly.
  */
 export async function sendTemplateMessage(
   args: SendTemplateMessageArgs
@@ -138,17 +171,33 @@ export async function sendTemplateMessage(
     templateName,
     language = 'en_US',
     params,
+    template,
+    messageParams,
     contextMessageId,
   } = args
   const url = `${META_API_BASE}/${phoneNumberId}/messages`
 
-  const template: Record<string, unknown> = {
+  const templatePayload: Record<string, unknown> = {
     name: templateName,
     language: { code: language },
   }
 
-  if (params && params.length > 0) {
-    template.components = [
+  if (template) {
+    const components = buildSendComponents(template, {
+      // Legacy callers pass body values in `params`; fold them into
+      // `messageParams.body` so the new path covers them too.
+      body: messageParams?.body ?? params,
+      headerText: messageParams?.headerText,
+      headerMediaUrl: messageParams?.headerMediaUrl,
+      headerMediaId: messageParams?.headerMediaId,
+      buttonParams: messageParams?.buttonParams,
+    })
+    if (components.length > 0) {
+      templatePayload.components = components
+    }
+  } else if (params && params.length > 0) {
+    // Legacy body-only path — no template row available.
+    templatePayload.components = [
       {
         type: 'body',
         parameters: params.map((p) => ({ type: 'text', text: String(p) })),
@@ -161,7 +210,7 @@ export async function sendTemplateMessage(
     recipient_type: 'individual',
     to,
     type: 'template',
-    template,
+    template: templatePayload,
   }
   if (contextMessageId) {
     body.context = { message_id: contextMessageId }

src/lib/whatsapp/template-send-builder.test.ts

@@ -0,0 +1,264 @@
+import { describe, expect, it } from 'vitest';
+import { buildSendComponents } from './template-send-builder';
+import type { MessageTemplate } from '@/types';
+
+function row(overrides: Partial<MessageTemplate> = {}): MessageTemplate {
+  return {
+    id: 'row-1',
+    user_id: 'user-1',
+    name: 'order_confirmation',
+    category: 'Utility',
+    language: 'en_US',
+    body_text: 'Your order is on its way.',
+    created_at: '2026-01-01T00:00:00Z',
+    ...overrides,
+  };
+}
+
+describe('buildSendComponents — body', () => {
+  it('returns [] for a fully-static template (no vars, no media header)', () => {
+    expect(buildSendComponents(row())).toEqual([]);
+  });
+
+  it('emits a body component when the template has variables', () => {
+    const components = buildSendComponents(
+      row({ body_text: 'Hi {{1}}, order {{2}} confirmed.' }),
+      { body: ['John', 'ORD-42'] },
+    );
+    expect(components).toEqual([
+      {
+        type: 'body',
+        parameters: [
+          { type: 'text', text: 'John' },
+          { type: 'text', text: 'ORD-42' },
+        ],
+      },
+    ]);
+  });
+
+  it('throws when body has variables but caller supplied too few values', () => {
+    expect(() =>
+      buildSendComponents(
+        row({ body_text: 'Hi {{1}} {{2}}' }),
+        { body: ['just one'] },
+      ),
+    ).toThrow(/2 variable\(s\) but only 1/);
+  });
+
+  it('trims extra body values silently (legacy callers may overshoot)', () => {
+    const components = buildSendComponents(
+      row({ body_text: 'Hi {{1}}' }),
+      { body: ['John', 'extra', 'extra2'] },
+    );
+    expect(components).toEqual([
+      { type: 'body', parameters: [{ type: 'text', text: 'John' }] },
+    ]);
+  });
+});
+
+describe('buildSendComponents — header', () => {
+  it('skips static TEXT headers (template carries them)', () => {
+    expect(
+      buildSendComponents(
+        row({ header_type: 'text', header_content: 'Order Confirmation' }),
+      ),
+    ).toEqual([]);
+  });
+
+  it('emits a TEXT header component when {{1}} is present', () => {
+    const components = buildSendComponents(
+      row({ header_type: 'text', header_content: 'Hello {{1}}' }),
+      { headerText: 'Sara' },
+    );
+    expect(components).toEqual([
+      { type: 'header', parameters: [{ type: 'text', text: 'Sara' }] },
+    ]);
+  });
+
+  it('throws when TEXT header has {{1}} but no value was supplied', () => {
+    expect(() =>
+      buildSendComponents(
+        row({ header_type: 'text', header_content: 'Hello {{1}}' }),
+      ),
+    ).toThrow(/Header text variable \{\{1\}\}/);
+  });
+
+  it('auto-includes IMAGE header from the stored sample URL', () => {
+    const components = buildSendComponents(
+      row({
+        header_type: 'image',
+        header_media_url: 'https://example.com/sample.jpg',
+      }),
+    );
+    expect(components).toEqual([
+      {
+        type: 'header',
+        parameters: [
+          { type: 'image', image: { link: 'https://example.com/sample.jpg' } },
+        ],
+      },
+    ]);
+  });
+
+  it('prefers caller override URL over template sample', () => {
+    const components = buildSendComponents(
+      row({
+        header_type: 'video',
+        header_media_url: 'https://example.com/default.mp4',
+      }),
+      { headerMediaUrl: 'https://example.com/custom.mp4' },
+    );
+    expect(components[0]).toEqual({
+      type: 'header',
+      parameters: [
+        { type: 'video', video: { link: 'https://example.com/custom.mp4' } },
+      ],
+    });
+  });
+
+  it('prefers media id over url when both are available', () => {
+    const components = buildSendComponents(
+      row({
+        header_type: 'document',
+        header_handle: '4::aBc',
+        header_media_url: 'https://x.com/doc.pdf',
+      }),
+    );
+    expect(components[0]).toEqual({
+      type: 'header',
+      parameters: [{ type: 'document', document: { id: '4::aBc' } }],
+    });
+  });
+
+  it('throws on media header with no link OR id available', () => {
+    expect(() =>
+      buildSendComponents(row({ header_type: 'image' })),
+    ).toThrow(/requires a media link or id/);
+  });
+});
+
+describe('buildSendComponents — buttons', () => {
+  it('omits URL buttons without variables (template carries the URL)', () => {
+    const components = buildSendComponents(
+      row({
+        buttons: [
+          { type: 'URL', text: 'Visit', url: 'https://example.com' },
+        ],
+      }),
+    );
+    expect(components).toEqual([]);
+  });
+
+  it('emits a URL button component when the URL has {{1}}', () => {
+    const components = buildSendComponents(
+      row({
+        buttons: [
+          { type: 'URL', text: 'Track', url: 'https://x.com/{{1}}' },
+        ],
+      }),
+      { buttonParams: { 0: 'ORD-42' } },
+    );
+    expect(components).toEqual([
+      {
+        type: 'button',
+        sub_type: 'url',
+        index: '0',
+        parameters: [{ type: 'text', text: 'ORD-42' }],
+      },
+    ]);
+  });
+
+  it('throws when URL button has {{1}} but no buttonParam was provided', () => {
+    expect(() =>
+      buildSendComponents(
+        row({
+          buttons: [
+            { type: 'URL', text: 'Track', url: 'https://x.com/{{1}}' },
+          ],
+        }),
+      ),
+    ).toThrow(/URL button #1 uses \{\{1\}\}/);
+  });
+
+  it('uses the correct index when QR buttons precede the URL button', () => {
+    // sub_type:url at index "2" because two QUICK_REPLY buttons came first.
+    const components = buildSendComponents(
+      row({
+        buttons: [
+          { type: 'QUICK_REPLY', text: 'Yes' },
+          { type: 'QUICK_REPLY', text: 'No' },
+          { type: 'URL', text: 'Open', url: 'https://x.com/{{1}}' },
+        ],
+      }),
+      { buttonParams: { 2: 'ORD-42' } },
+    );
+    const urlBtn = components.find((c) => c.type === 'button');
+    expect(urlBtn).toEqual({
+      type: 'button',
+      sub_type: 'url',
+      index: '2',
+      parameters: [{ type: 'text', text: 'ORD-42' }],
+    });
+  });
+
+  it('falls back to the template example for COPY_CODE buttons', () => {
+    const components = buildSendComponents(
+      row({
+        buttons: [
+          { type: 'COPY_CODE', text: 'Copy', example: 'SUMMER20' },
+        ],
+      }),
+    );
+    expect(components).toEqual([
+      {
+        type: 'button',
+        sub_type: 'copy_code',
+        index: '0',
+        parameters: [{ type: 'coupon_code', coupon_code: 'SUMMER20' }],
+      },
+    ]);
+  });
+
+  it('overrides COPY_CODE code when caller supplies one', () => {
+    const components = buildSendComponents(
+      row({
+        buttons: [{ type: 'COPY_CODE', text: 'Copy', example: 'STATIC' }],
+      }),
+      { buttonParams: { 0: 'PERSONAL_CODE' } },
+    );
+    expect((components[0] as { parameters: { coupon_code: string }[] })
+      .parameters[0].coupon_code).toBe('PERSONAL_CODE');
+  });
+
+  it('skips PHONE_NUMBER buttons entirely (no send-time params allowed)', () => {
+    const components = buildSendComponents(
+      row({
+        buttons: [
+          { type: 'PHONE_NUMBER', text: 'Call', phone_number: '+15551234567' },
+        ],
+      }),
+    );
+    expect(components).toEqual([]);
+  });
+});
+
+describe('buildSendComponents — end-to-end mix', () => {
+  it('orders components header → body → buttons and includes all', () => {
+    const components = buildSendComponents(
+      row({
+        header_type: 'image',
+        header_media_url: 'https://x.com/img.jpg',
+        body_text: 'Hi {{1}}',
+        buttons: [
+          { type: 'QUICK_REPLY', text: 'Yes' },
+          { type: 'URL', text: 'Track', url: 'https://x.com/{{1}}' },
+        ],
+      }),
+      { body: ['John'], buttonParams: { 1: 'abc' } },
+    );
+    expect(components.map((c) => c.type)).toEqual(['header', 'body', 'button']);
+    // QUICK_REPLY at index 0 doesn't need send-time params, so only the
+    // URL button at index 1 emits a component.
+    expect((components[2] as { index: string }).index).toBe('1');
+  });
+});

src/lib/whatsapp/template-send-builder.ts

@@ -0,0 +1,230 @@
+/**
+ * Build the Meta `components` array used by POST /{phone_number_id}/messages
+ * when sending an APPROVED template.
+ *
+ * Distinct from `template-components.ts` — that module builds the
+ * `components` for TEMPLATE CREATION (where you describe headers,
+ * footers, buttons, examples). This module builds the per-send
+ * `components` (where you fill in variable values and supply the
+ * actual media link or button URL suffix for THIS specific delivery).
+ *
+ * Auto-fills as much as possible from the template row so callers
+ * only need to supply values for the variable-bearing fields:
+ *
+ *   - Static IMAGE/VIDEO/DOCUMENT headers ride along automatically
+ *     using the template's `header_media_url` (or `header_handle`).
+ *     Meta requires the media component on every send even though
+ *     the URL hasn't changed since approval.
+ *   - TEXT headers with `{{1}}` need `headerText` from the caller.
+ *   - Body variables come in as `body: string[]`, indexed by {{N}}.
+ *   - URL buttons with `{{1}}` need `buttonUrlParams[i]` keyed by
+ *     button index. URL buttons without variables, plus QUICK_REPLY
+ *     and PHONE_NUMBER buttons, don't need send-time parameters.
+ *   - COPY_CODE buttons need the actual code to display. We fall
+ *     back to the template's `example` value if the caller doesn't
+ *     override — that matches the most common use case (a static
+ *     promo code) without forcing UI work.
+ *
+ * Validation throws here (not at the Meta API boundary) so a missing
+ * sample surfaces as "Header text variable {{1}} requires a value",
+ * not a 400 from Meta that doesn't say which field broke.
+ */
+
+import type { MessageTemplate, TemplateButton } from '@/types';
+import { extractVariableIndices } from './template-validators';
+
+export interface SendTimeParams {
+  /** Values for body {{1}}, {{2}}, … indexed by variable position. */
+  body?: string[];
+  /** Value for TEXT-header {{1}}, when the header has a variable. */
+  headerText?: string;
+  /** Override the template's static media URL for this send. */
+  headerMediaUrl?: string;
+  /** Alternative: send the media by Meta media id (from prior upload). */
+  headerMediaId?: string;
+  /**
+   * Per-button overrides keyed by the button's index in the
+   * template's `buttons` array. Used for URL buttons with a {{1}}
+   * suffix and for COPY_CODE buttons whose example you want to
+   * override at send time.
+   */
+  buttonParams?: Record<number, string>;
+}
+
+export type MetaSendComponent =
+  | { type: 'header'; parameters: MetaSendParameter[] }
+  | { type: 'body'; parameters: MetaSendParameter[] }
+  | {
+      type: 'button';
+      sub_type: 'url' | 'quick_reply' | 'copy_code';
+      index: string;
+      parameters: MetaSendParameter[];
+    };
+
+type MetaSendParameter =
+  | { type: 'text'; text: string }
+  | { type: 'image'; image: { link?: string; id?: string } }
+  | { type: 'video'; video: { link?: string; id?: string } }
+  | { type: 'document'; document: { link?: string; id?: string } }
+  | { type: 'coupon_code'; coupon_code: string }
+  | { type: 'payload'; payload: string };
+
+function buildHeaderComponent(
+  template: MessageTemplate,
+  params: SendTimeParams,
+): MetaSendComponent | null {
+  const headerType = template.header_type;
+  if (!headerType) return null;
+
+  if (headerType === 'text') {
+    // TEXT header with {{1}} → need a value. Static text headers
+    // (no variables) just ride along inside the template itself; no
+    // header component required on send.
+    const varCount = extractVariableIndices(template.header_content ?? '').length;
+    if (varCount === 0) return null;
+    const value = params.headerText;
+    if (!value || !value.trim()) {
+      throw new Error(
+        'Header text variable {{1}} requires a value — pass headerText.',
+      );
+    }
+    return {
+      type: 'header',
+      parameters: [{ type: 'text', text: value }],
+    };
+  }
+
+  // image / video / document — Meta requires the media component on
+  // every send. Prefer the caller's explicit override; fall back to
+  // the template's stored sample.
+  const link = params.headerMediaUrl ?? template.header_media_url;
+  const id = params.headerMediaId ?? template.header_handle;
+  if (!link && !id) {
+    throw new Error(
+      `${headerType} header requires a media link or id at send time — set header_media_url on the template or pass headerMediaUrl/headerMediaId.`,
+    );
+  }
+  const mediaPayload: { link?: string; id?: string } = id ? { id } : { link };
+  return {
+    type: 'header',
+    parameters: [
+      headerType === 'image'
+        ? { type: 'image', image: mediaPayload }
+        : headerType === 'video'
+          ? { type: 'video', video: mediaPayload }
+          : { type: 'document', document: mediaPayload },
+    ],
+  };
+}
+
+function buildBodyComponent(
+  template: MessageTemplate,
+  params: SendTimeParams,
+): MetaSendComponent | null {
+  const varCount = extractVariableIndices(template.body_text).length;
+  const body = params.body ?? [];
+  if (varCount === 0 && body.length === 0) return null;
+  if (body.length < varCount) {
+    throw new Error(
+      `Body has ${varCount} variable(s) but only ${body.length} value(s) were supplied.`,
+    );
+  }
+  // Trim to the variable count — extra values are dropped silently so
+  // a legacy caller that passes too many doesn't error out.
+  const values = body.slice(0, varCount);
+  return {
+    type: 'body',
+    parameters: values.map((text) => ({ type: 'text', text: String(text) })),
+  };
+}
+
+function buttonNeedsSendParam(
+  button: TemplateButton,
+  override: string | undefined,
+): boolean {
+  switch (button.type) {
+    case 'URL':
+      return extractVariableIndices(button.url).length > 0;
+    case 'COPY_CODE':
+      // We always emit a button param for COPY_CODE so the customer
+      // gets a real code (either the caller's override or the
+      // template's example as a default).
+      return true;
+    case 'QUICK_REPLY':
+    case 'PHONE_NUMBER':
+      return override !== undefined;
+  }
+}
+
+function buildButtonComponent(
+  button: TemplateButton,
+  index: number,
+  override: string | undefined,
+): MetaSendComponent | null {
+  if (!buttonNeedsSendParam(button, override)) return null;
+
+  switch (button.type) {
+    case 'URL': {
+      // Each URL button is its own component with sub_type=url and
+      // the button's index in the template's buttons array.
+      if (!override || !override.trim()) {
+        throw new Error(
+          `URL button #${index + 1} uses {{1}} — requires a buttonParams[${index}] value.`,
+        );
+      }
+      return {
+        type: 'button',
+        sub_type: 'url',
+        index: String(index),
+        parameters: [{ type: 'text', text: override }],
+      };
+    }
+    case 'COPY_CODE': {
+      const code = override?.trim() || button.example;
+      return {
+        type: 'button',
+        sub_type: 'copy_code',
+        index: String(index),
+        parameters: [{ type: 'coupon_code', coupon_code: code }],
+      };
+    }
+    case 'QUICK_REPLY': {
+      // Only included when the caller explicitly overrides the
+      // payload (rare — usually QR buttons use their default text).
+      return {
+        type: 'button',
+        sub_type: 'quick_reply',
+        index: String(index),
+        parameters: [{ type: 'payload', payload: override! }],
+      };
+    }
+    case 'PHONE_NUMBER':
+      // PHONE_NUMBER buttons never accept send-time params per Meta —
+      // return null even if an override snuck through.
+      return null;
+  }
+}
+
+/**
+ * Build the full `components` array for the send-message payload.
+ * Returns an empty array when the template is fully static (no
+ * variables, no media header), which is a valid Meta request.
+ */
+export function buildSendComponents(
+  template: MessageTemplate,
+  params: SendTimeParams = {},
+): MetaSendComponent[] {
+  const out: MetaSendComponent[] = [];
+  const header = buildHeaderComponent(template, params);
+  if (header) out.push(header);
+  const body = buildBodyComponent(template, params);
+  if (body) out.push(body);
+  if (template.buttons?.length) {
+    template.buttons.forEach((btn, i) => {
+      const override = params.buttonParams?.[i];
+      const component = buildButtonComponent(btn, i, override);
+      if (component) out.push(component);
+    });
+  }
+  return out;
+}